1. PRESENTED BY:
CHANDNI

2. SUNSILK –GOG was launched on 17 july,2006.
 Developed by HLL in partnership with JET AD
AGENCY and BC webwise
 Largest spender in media
 Launched rural marketing programs-
 PROJECT SHAKTI
 LIFEBUOY SWASTHAY CHETNA

3.  Leading brand of UNILEVER in 50 countries.
 In 1987, sunsilk became the first shampoo to
launch a two-in-one shampoo.
 In 2003, sunsilk brand was re-launched as
sunsilk naturals.

4.  GOG CHAT
 GANG BLOGS
 GANG GAMES
 A PARADE GROUND
 JOB SITE: Monster.com
 Centerpiece of GOG: MAKEOVER MACHINE

8.  Late 2006, GOG website came into action
when HLL conducted SUNSILK HAIR BARS
event in DELHI.
 In dec 2006, another event in mumbai
 CUSTOMER RELATIONSHIP MANAGEMENT
STRATEGY.

9.  NON-TRADITIONAL MEDIA
 SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and
‘INDIA FASHION WEEK’.
 ONLINE INITIATIVE:
 JUST FOR YOU ZONE-JAVED HABIB
 COOL ZONE-SUNSILK COOL AND FRESH

10.  EXPERTSLIKE Coleen Khan , Samantha
kochhar and Jawed Habib.

11.  GOG had 1,00,000 registered members within
36 days of its launch.
 Site had registered almost 200million hits.
 HUL vision with GOG was long term.

12. THANK YOU