social networking

1. SOCIAL MEDIA
PRESENTED BY:
ARVIND ARORA
ABHISHEK BANSAL
AMAN KASHYAP
CHANDNI CHANDOK
MEENAKSHI PARNAMI

2. Social Media Evolution In India
2005 - 2010

3. Evolution of Social Networking in
India Year - 2005
• 2005 – The First Hi5 to social
networking
• What ticked the Indian User off?
• Freedom of Speech
• Voyeurism
• New Friends

4. Evolution of Social Networking in
India Year - 2006
• 2006 – The rise of Orkut!
• What ticked the Indian User off?
• Exclusivity
• Simplicity
• Huge Reach & Freedom of Speech

5. Evolution of Social Networking in
India Year - 2007
• 2007 – The Orkut VS Facebook Era
• What ticked the Indian User off?
• Security vs Sex Peverts
• Private Network vs Open Network
• Passive Feed With Viral Elements
• The bees go where the honey is 
• Apps – A Different level to Interaction

6. Evolution of Social Networking in
India Year - 2008
• 2008 – The Facebook Revolution
Begins!
• What ticked the Indian User off?
• Facebook Chat
• Facebook Connect (Going all over web)
• More Interesting apps
• Better Security
• Early Adopters Shift To Facebook

7. Evolution of Social Networking in
India Year - 2009
• 2009 – The Facebook vs Twitter Game.
Offline Media Joins The Fun!
• What ticked the Indian User off?
• Facebook Goes Mainstream (Dhoni Aircel Ad)
• Social Games Come to the fore
• Realtime Revolution
• Twitter attracts Glitterati
• Twitter attracts Journalists
• Twitter Goes Print, TV & Radio

8. TOP SOCIAL NETWORKING SITE(2012)
Website Visit Share
• Facebook 63.02%
• YouTube 19.97%
• Twitter 1.53%
• Yahoo! Answers 1.01%
• Pinterest.com 0.98%
• Linkedin 0.8 %
• Tagged 0.70%
• Google+ 0.43%
• MySpace 0.39%
• Yelp 0.37%

9. LATEST TRENDS
• Social Mobile
• Socialization of search
• Geo-targeting of Social Media Marketing
• Social Commerce
• Social Gaming
• Social Magazine Super Blogs
• Global Micro Niche Business

10. CHALLENGES TO OVERCOME
• Privacy
• Transparency
• Diversity
• Business Integration
• Convergence
• Relationships
• ROI

11. CHALLENGES
• Hacking(recent hacking of Pfizer’s corporate
Facebook page)
• Technical challenges(e.g custom wall)
• Involve Significant manual moderation, Receiving
comments in multiple languages that need to be
translated, reviewed and approved in a timely
manner is both challenging and time consuming for
30+ pages for each company.

12. CONTI…
• Facebook is continually developing its products
and services, so further changes are not only
possible but also should be expected.

13. PROFILE
OF EXECUTIVE
OF SOCIAL MEDIA
INDUSTRY