Facebook Pay per click ads a Strategy. Lower your cost per click, get analytics, and build traffic to your money site.

1. Can FB Ads and PPC
Payoff?
Marketing Your Spa
Dr. Chandler George, D.C.
www.CatchFireInternetMarketing.com
www.CreativeSpaMarketing.com for trial
www.CreativeMedSpaMarketing.com for application for
call

2. Key Points
— What is the Passion You are
Selling?
— What is your Passion Message?
— How Can You Use FB To Sell Your
Passion?

3. What is the Passion
You Are Selling?
— Beauty
— Self-Esteem
— Money
— Feel-Good Business
— I don’t really know why I am doing this?

4. What is Your Passion
Message?
— What are you trying to say to your audience?
— Are you trying to educate your audience on your
service and products?
— Why should you care about your message of what
you are trying to convey to your audience?

5. The Mission of Facebook
Explain the mission of your FB page. Answer these
questions:
1. Why does the page exist?
2. What is in it for our fans?
3. What are your overall outcome for the FB page?
Ex. On Facebook, our goal is to educate our fans on
how spa treatments can help self-esteem issues.

6. How Can You Use FB To Sell
Your Product or Service?
— Why? Because people are consuming digital through out
the entire day
— Setup A FB Page for your Business.
— Fill out all the information on your FB page as much as
possible.
— Identify Your Avatar
— Create Ads/Videos and pick your audience that is like
your Avatar
— Ads and Videos must be good enough for people to
SHARE

7. Example

8. Video/Ads
— Must have a “Call To Action” on your Graphic Ad or
in your Video Ad
— “Call To Action” must tell user how to go to a
website or landing page or squeeze page for the
offer.
— The Offer MUST be good enough for a lead to give
you their email address
— Ad Spend Minimal $300 month if local area.

9. Types of FB Video Ads
— Trust & Authority Introduction with a Call-To-Action
— Testimonial or Proof Video
— Testimonial Retargeting Video Linking to a Sales
Page
— Local TV Style
— Content with a Call-To-Action
— Affiliate or JV Promotion

10. Creating Campaigns
— FB Training www.facebook.com/blueprint
— Leadpages.net
— Canva
— Amazon
— Craigslist
— Survey monkey or wufuu.com
— Have it done for you.
CatchFireInternetMarketing.com

11. Set up
— In Power Editor
— Custom Audience
— Pixel everything for retargeting
— Then Facebook Insights to Scale up ads that tested
well. In fact so good CI for most things done here
over Google.

12. Resources
— www.CreativeSpaMarketing.com
— DYI online program in your chair
— www.CreativeMedSpaMarketing.com application for
up to one hour strategy marketing session with
myself.
— Follow me www.twitter.com/askdrgeorge
— www.Facebook.com/askdrgeorge
— www.Facebook.com/marketmysmallbusiness.com