2. Old logo up to
September
2016
New Logo
LOGO Of Jio
3. Reliance Jio Infocomm Limited
Type Subsidiary of RIL
Industry Wireless Telecommunications
Founded 2007
Headquarters Navi Mumbai, Maharashtra,India
Key people Sanjay Mashruwalla (Managing
Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)
Products •Mobile telephony, Wireless
broadband
Revenue •13 million (2015)
•5.8 million (2014)
Owner Mukesh Ambani
Parent Reliance Industries
Subsidiaries LYF
Website www.jio.com
4. • Reliance Jio’s official name is ‘Reliance Jio Infocomm Limited’(RJIL)
is an provider of mobile telephony, broadband services and digital
services in India.
. Reliance Communications owns and operates the world's largest next
generation IP enabled connectivity infrastructure which comprises
280,000 kilometres of fibre optic cable systems in India.
• Formally known as ‘Infotel Broadband services limited(2009-2013),
Jio will provide 4G services on a PAN India level using ‘LTE’
Technology
• The telecom leg of ‘’Reliance Industries Limited’’ ,It was incorporated
in 2007 and it based in Mumbai, India
•Brand Ambassador – SRK
Introduction
5. • Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile
network operator in India
• It is a wholly owned subsidiary of Reliance Industries headquartered
in Mumbai, that provides wireless 4G LTE service network (without 2G/3G
based services) and is the only 100% VoLTE operator in the country, with
coverage across all 22 telecom circles in India.
• The services were first beta-launched to Jio's partners and employees on
27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai
Ambani, founder of Reliance Industries, and later services were
commercially launched on 5 September 2016
Introduction
6. Product and Services of Reliance Jio
1. 4G Broadband
2. LYF Smartphones
3. Jionet WiFi
4. Jio apps- In May 2016, Jio launched a bundle of multimedia apps
on Google Play as part of its upcoming 4G services. While the apps are
available to download for everyone, a user will require a Jio SIM card to
use them. Additionally, most of the apps are in beta phase. Following is a
list of the apps
MyJio
JioTV
JioCinema
JioChat Messenger
JioMusic
Jio4GVoice
JioMags
JioXpressNews
JioSecurity
JioDrive
JioMoney Wallet
7. What’s reliance’s strategy behind
this?
• Mukesh Ambani finally acknowledges the universal truth –
globally consumers pay for either calls and texts, or data –
they don’t pay for both. This universal truth helps establish a
new industry norm in reliance’s policies. Mukesh also said
Reliance is going to charge 1/10thof the standard in
telecommunications charges.
8. Marketing Mix
Product
Jio users will enjoy Free welcome offer till March, 2017.
This contains free data, voice calls and useful apps and contents
Free voice calls and free roaming is the main USP (Unique
Selling Proposition) of Reliance Jio.
Price
Reliance Jio has promised to its customers to get the cheapest
(low price) data even after the end of welcome offer
As cheap as in range of Rs. 50 per GB
Reliance is also giving 8GB of Wi-Fi access at Jio Wi-Fi hotspots.
9. Place
Reliance Jio has planned distribution strategy in
such a manner that, though Jio is new entrant but
still it already has a reach to 18000 cities and over
2 lac villages across nation
Jio is aiming to cover around 90 percent of India
upto March, 2017. Reliance Jio has target of
having around 1 million of Wi-fi hotspots till the
mid of 2017 and tariffs provide user to have extra
data at Wi-fi hotspots.
Wi-fi hotspots for network would be school,
colleges and other public places
10. Promotion
Reliance Jio has undertaken an aggressive marketing strategy to
create positive brand awareness. It has launched ad campaigns on
television, radio, newspapers, magazines, and billboards and social
media platforms including Instagram, Facebook, Twitter and
YouTube. Reliance Jio knows the importance of star power and has
roped in several celebrities to act in its commercials and become
associated with its brand.
At its launch party celebrities like Rajkumar Hirani, Javed Jaffrey, AR
Rehman and Ranbir Kapoor were invited along with its brand
ambassadors Amitabh Bachchan and Shahrukh khan. As part of
promotional activities Reliance, Jio offered free internet Wi-Fi
services at six cricket stadiums during ICC World Twenty20 and each
and every one of its services free till the end of the financial year
2016.
11. CRM (CONSUMER RELATION
MANAGEMENT) process
• Reliance Jio was launched with free unlimited
calling and data usage for 3 months which was
extended for another three months later as a
special offer.
• This was one of the biggest reason of its popularity
among the masses.
