SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Brooke Chamberlain Michael Band Chris Peck Will Laws
Company History ,[object Object]
One of ten largest advertising agencies in world1917: Grey Studios founded by Larry Valenstein     (renamed Grey Advertising Inc. in 1925)  1959: First international office opened in Montreal 1965: Fourth national advertising agency to go public 1976: Joint venture formed with Swiss advertising firm 2000: Grey Global Group created as a holding company Grey Worldwide becomes its advertising unit 2004: The WPP Group offers nearly $1.4 billion for Grey
Agency Background 10, 500 employees $1.3 billion in sales per year 112 office in 116 cities in 94 countries U.S. Headquarters: New York, NY
Services General Branding Digital Strategy Point of Purchase Point of Sale Production of Advertising Social Media Direct Marketing Promotion and Event Marketing
Best Known Clients Covergirl Canon E*Trade Coca-Cola NFL Glaxo Smith Kline Conglomerate with WPP (London)
Strengths of Agency Strategic brand development Reliable Efficient Creative work Focus on clients Why are we impressed?  Pantene      $1 billion brand became a $3 billion world-class category E*Trade Funny and memorable marketing campaign 	Works with several big name Fortune 500 companies
Awards ,[object Object]
Ad Age's "Agency A-List“ (2010)
Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)Vimeo(3 awards)  Photographers become filmmakers  Contestants finish short film Canon’s Beyond the Still Gold Cannes Lion (Media) Silver Cannes Lion (Promo & Activation) Bronze Cannes Lion (Titanium & Integrated)

Weitere ähnliche Inhalte

Was ist angesagt?

Impasto Presentation
Impasto PresentationImpasto Presentation
Impasto Presentation
Shivani Vaid
 
CEG PPT 2013 Web Version [135538]
CEG PPT 2013 Web Version [135538]CEG PPT 2013 Web Version [135538]
CEG PPT 2013 Web Version [135538]
Vince Carroll
 
blue media presentation
blue media presentationblue media presentation
blue media presentation
Ahmed Shuaib
 
Advertising management
Advertising managementAdvertising management
Advertising management
Yasmin Hussain
 
National Sales Leadership Conference 27th May 2015.
National Sales Leadership Conference 27th May 2015.National Sales Leadership Conference 27th May 2015.
National Sales Leadership Conference 27th May 2015.
Syl Cotter
 
Love this as appeared in November issue Franchising USA You Move Me
Love this as appeared in November issue Franchising USA  You Move MeLove this as appeared in November issue Franchising USA  You Move Me
Love this as appeared in November issue Franchising USA You Move Me
Vikki Bradbury
 

Was ist angesagt? (17)

BALDEV ADVERTISING COMPANY PROFILE
BALDEV ADVERTISING COMPANY PROFILE BALDEV ADVERTISING COMPANY PROFILE
BALDEV ADVERTISING COMPANY PROFILE
 
The Scandinavian Company Powerpoint Slide Show Presentation 2011
The Scandinavian Company Powerpoint Slide Show Presentation 2011The Scandinavian Company Powerpoint Slide Show Presentation 2011
The Scandinavian Company Powerpoint Slide Show Presentation 2011
 
Mc cann
Mc cannMc cann
Mc cann
 
Impasto Presentation
Impasto PresentationImpasto Presentation
Impasto Presentation
 
Top 15 list of advertising agencies in Hong Kong
Top 15 list of advertising agencies in Hong KongTop 15 list of advertising agencies in Hong Kong
Top 15 list of advertising agencies in Hong Kong
 
Global Media Alliance - Company Profile
Global Media Alliance - Company Profile Global Media Alliance - Company Profile
Global Media Alliance - Company Profile
 
Marcom advertising agency
Marcom advertising agencyMarcom advertising agency
Marcom advertising agency
 
Aqua Media Direct Media Kit Version Td 2 6 07
Aqua Media Direct  Media Kit   Version Td 2 6 07Aqua Media Direct  Media Kit   Version Td 2 6 07
Aqua Media Direct Media Kit Version Td 2 6 07
 
CEG PPT 2013 Web Version [135538]
CEG PPT 2013 Web Version [135538]CEG PPT 2013 Web Version [135538]
CEG PPT 2013 Web Version [135538]
 
Harman: Revolutionising change in audio equipment markets
Harman: Revolutionising change in audio equipment marketsHarman: Revolutionising change in audio equipment markets
Harman: Revolutionising change in audio equipment markets
 
blue media presentation
blue media presentationblue media presentation
blue media presentation
 
Steve Lee Portfolio
Steve Lee PortfolioSteve Lee Portfolio
Steve Lee Portfolio
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
National Sales Leadership Conference 27th May 2015.
National Sales Leadership Conference 27th May 2015.National Sales Leadership Conference 27th May 2015.
National Sales Leadership Conference 27th May 2015.
 
Love this as appeared in November issue Franchising USA You Move Me
Love this as appeared in November issue Franchising USA  You Move MeLove this as appeared in November issue Franchising USA  You Move Me
Love this as appeared in November issue Franchising USA You Move Me
 
Noe's Ark company presentation 2009.apr
Noe's Ark company presentation 2009.aprNoe's Ark company presentation 2009.apr
Noe's Ark company presentation 2009.apr
 
WorldLine Marketing Partner - Credential
WorldLine Marketing Partner - CredentialWorldLine Marketing Partner - Credential
WorldLine Marketing Partner - Credential
 

Ähnlich wie Attachment (28)

Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
LONDONadvertising
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
LONDONadvertising
 
Caste studies for ad age award v2
Caste studies for ad age award v2Caste studies for ad age award v2
Caste studies for ad age award v2
LONDONadvertising
 
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
Justin Kirby
 
MS&L Group Presentatioin
MS&L Group PresentatioinMS&L Group Presentatioin
MS&L Group Presentatioin
Saurabh Rai
 
TIM BAYNES CONCISE CV 2015
TIM BAYNES CONCISE CV 2015TIM BAYNES CONCISE CV 2015
TIM BAYNES CONCISE CV 2015
Tim Baynes
 

Ähnlich wie Attachment (28) (20)

Meet Ogilvy
Meet OgilvyMeet Ogilvy
Meet Ogilvy
 
London and Campaign
London and CampaignLondon and Campaign
London and Campaign
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
 
Caste studies for ad age award v2
Caste studies for ad age award v2Caste studies for ad age award v2
Caste studies for ad age award v2
 
Brand comms case studies
Brand comms case studiesBrand comms case studies
Brand comms case studies
 
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)
 
ANT CREDS
ANT CREDSANT CREDS
ANT CREDS
 
Caboodle Freeance Creative Portfolio
Caboodle Freeance Creative PortfolioCaboodle Freeance Creative Portfolio
Caboodle Freeance Creative Portfolio
 
Marketing Agencies
Marketing AgenciesMarketing Agencies
Marketing Agencies
 
MS&L Group Presentatioin
MS&L Group PresentatioinMS&L Group Presentatioin
MS&L Group Presentatioin
 
TIM BAYNES CONCISE CV 2015
TIM BAYNES CONCISE CV 2015TIM BAYNES CONCISE CV 2015
TIM BAYNES CONCISE CV 2015
 
Procter & Gamble-Harvard Case Study
Procter & Gamble-Harvard Case StudyProcter & Gamble-Harvard Case Study
Procter & Gamble-Harvard Case Study
 
Cristal Festival 12th Edition
Cristal Festival   12th EditionCristal Festival   12th Edition
Cristal Festival 12th Edition
 
Cf intro
Cf introCf intro
Cf intro
 
Banjo & Matilda
Banjo & MatildaBanjo & Matilda
Banjo & Matilda
 
Guest lecture Nyenrode University
Guest lecture Nyenrode UniversityGuest lecture Nyenrode University
Guest lecture Nyenrode University
 
Adverts and their agencies
Adverts and their agenciesAdverts and their agencies
Adverts and their agencies
 
Web Based Business Models
Web Based Business ModelsWeb Based Business Models
Web Based Business Models
 
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...
 

Kürzlich hochgeladen

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Kürzlich hochgeladen (20)

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 

Attachment (28)

  • 1. Brooke Chamberlain Michael Band Chris Peck Will Laws
  • 2.
  • 3. One of ten largest advertising agencies in world1917: Grey Studios founded by Larry Valenstein (renamed Grey Advertising Inc. in 1925)  1959: First international office opened in Montreal 1965: Fourth national advertising agency to go public 1976: Joint venture formed with Swiss advertising firm 2000: Grey Global Group created as a holding company Grey Worldwide becomes its advertising unit 2004: The WPP Group offers nearly $1.4 billion for Grey
  • 4. Agency Background 10, 500 employees $1.3 billion in sales per year 112 office in 116 cities in 94 countries U.S. Headquarters: New York, NY
  • 5. Services General Branding Digital Strategy Point of Purchase Point of Sale Production of Advertising Social Media Direct Marketing Promotion and Event Marketing
  • 6. Best Known Clients Covergirl Canon E*Trade Coca-Cola NFL Glaxo Smith Kline Conglomerate with WPP (London)
  • 7. Strengths of Agency Strategic brand development Reliable Efficient Creative work Focus on clients Why are we impressed? Pantene $1 billion brand became a $3 billion world-class category E*Trade Funny and memorable marketing campaign Works with several big name Fortune 500 companies
  • 8.
  • 9. Ad Age's "Agency A-List“ (2010)
  • 10. Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)Vimeo(3 awards) Photographers become filmmakers Contestants finish short film Canon’s Beyond the Still Gold Cannes Lion (Media) Silver Cannes Lion (Promo & Activation) Bronze Cannes Lion (Titanium & Integrated)
  • 11. Differentiation Famously effective work E*Trade was effective Ellen Degeneres is famous (CoverGirl) Make brand known & sell If famous, word spreads quickly Focus is on clients Judge performance on clients’ growth
  • 12. Breakthrough work shown to the world during the Super Bowl in 2008 Set new records for popularity and effectiveness in the Super Bowl The E*Trade Baby Commercials
  • 13.
  • 14. May 2010: Grey partners with Yoko Ono in music seminar at Cannes Film Festival
  • 15. August 2010: Red Lobster becomes a client
  • 16. Ellen Degeneres newest spokesperson