Marie presented 5 ideas for recipe cards and received feedback on each from an unnamed reviewer. The ideas included winter warmers, family meals, afternoon tea, healthy eating, and food for sharing. The reviewer provided positive feedback on the details and themes of each idea. They also offered suggestions for improvement such as including step-by-step photos, a mascot, and considering the font size for elderly users. In her summary, Marie agreed with most of the feedback and found some suggestions intriguing to incorporate into her ideas. However, she disagreed that a large font would work due to space constraints. Marie's favorite ideas were family meals and food for sharing due to their range, while she favored Hannah's energy snacks idea presented by her team

1. Initial Ideas and Feedback
Marie

2. Idea 1
• Winter warmers
– The colour scheme will be brown and white. Other colours like orange or red could be incorporated into the card. I
chose these colours because they are warm colours. The white represents the winter snow and the brown, orange
and red represent a log fire. The brown can also be linked to hot chocolate which is a classic winter warmer. Most of
the recipes would involve roasted vegetables so some of the colours of the veg could be used as the colour for the
background of the title. Again these colours would be reds but with more of a purplish tint.
– The target audience will be a big range, from elders to young adults. The recipes won’t be too complicated so it would
be a great way for new vegetarians to learn how to cook vegetarian food. The recipes could also appeal to people who
have been vegetarians for a long time, with a few handy tips on preparation and how to spice your meal up.
Additional/optional ingredients will be shared so the public can make the recipe more personal to them if they pick
and chose what goes into their meal.
– The images will be photographed. The food will be set out on a wooden table as the wood would help with the warm
effect and the colour scheme. The vegetables will bring a lot of colour to the picture so the card itself needs very
basic colours. Not too many, probably just two colours to a card. Three maximum including the colour of the title
background that matches the dish.
– A large image will take up half of the card with the method and ingredients on the other. A header box will be added
to help the name of the recipe stand out and make it easier to read. The font will be a basic font like Ariel or Helvetica
so its easy to read and understand.

3. Feedback 1
What do you like about the idea?
Lots of detail have gone into this idea clearly detailing the key aspects their
first idea. I like the use of the helpful tips and guidance for extras to be added
to the recipe which means that in a way it could be cheaper for the consumer
as they are able add a different spice to a recipe while still having the
ingredients to make another portion.
What areas of the idea could be developed?
as these recipes could be targeted at different ages you could think about
having different version for different ages, e.g. a younger audience including
more photographs as a step by step guide to help visualise these ideas
What do you find interesting about the idea?
The detailed analysis for the colour scheme works really well with the theme
of winter foods, and would be appropriate for any age.

4. Idea 2
• Family meals
– This will be aimed at mothers and families. Some of the recipes will be child friendly so they can help make the dish
and feel more involved. This can also result in helping them learning about vegetarianism and how to create meals.
Because some of the cards are aimed more at children it will reflect in the layout of the card. Brighter colours will be
used and more images will be added to get the children interested and capture their attention.
– The cards will help teach parents how to make cheap yet big meals. It’ll help them to learn quality for money and how
much a family portion should actually be. Nowadays children are getting portions that are way too big for them which
results in either a waste of food or obese children. These family cards will help to stop these problems and hopefully
teach kids from a young age how much they should be eating and how portions work.
– The colour scheme will contain bright colours like red, orange, yellow and green. These colours are also the colours of
the majority of vegetables, like peppers, tomatoes and broccoli. Again the colours will make kids more interested in
the food and eating healthier.
– The layout will consist of no image on the back of the card but little animated children with speech bubbles suggesting
which parts the children could do. The font will be a serif font to make it easier for children to read.
– These cards will be laminated so they can be wiped clean. Cooking with kids can be messy and you don’t want the
cards to be ruined after using them just once. Laminating the cards will help tem become more family friendly.

5. Feedback 2
What do you like about the idea?
I like the way it incorporates recipes that will suit the whole family and
making it appropriate for working families tackling issues on spenditure
making it to suit those on a budget. I also like the way it tackles issues on
healthy eating and been able to keep fit and active
What areas of the idea could be developed?
when including children with the speech bubbles you could also think about
creating a mascot for the purpose of these recipe cards. You could also think
about children been able to take photographs of that they have created and
been able to put these online,
What do you find interesting about the idea?
The recipe card been laminating meaning they can be used in a child friendly
environment

6. Idea 3
• Afternoon tea
– These cards will be aimed at the older generation since they are the people who are more likely to be interested in
these kind of recipes. It will include cakes, sandwiches, salads and other finger food. An additional card can be added
that will show the audience how to make tea properly, with tea leafs and a strainer. This card can be offered if you
collect all the recipes cards in the set. This will encourage them to get all the cards in the set.
– Pale, pastel colours will be used as they are more civilised and sophisticated. This will appeal to the older generation.

7. Feedback 3
What do you like about the idea?
That this idea will be given to elderly people, this is good as they have more
leisure time than others and the foods really link well what older people eat. I also
like how the recipe cards will help to tell the elderly people about how to make
the best tea’s. This is good as they always want to learn something new all the
time. I also love the colour scheme as they are colours that aren’t used that often
so by putting it on the cards it will look more elegant.
What areas of the idea could be developed?
Probably should say about how big the font could be so that it’s easier for the
elderly people to read. By having it to small it would mean that they might not
bother with your cards.
What do you find interesting about the idea?
I find it interesting how you can collect all the recipe cards and then get a free one
that tells you how to make tea. This is good as the older generation like puzzles
and collecting things, this will make them more interested in the products overall.

8. Idea 4
• Healthy eating
– Healthier options/alternatives. Its advertises how much healthier a vegetarian diet is and how much less fat it
contains.
– The colour scheme will be mostly greens as the colour green is widely associated with being healthy. Bright colours
will also be added to symbolise how much energy the food will give you.

9. Feedback 4
What do you like about the idea?
I like this idea as it encourages people to eat more healthier at any age. By
also saying how much fat is in each product really helps people to trust the
cards. This would make them want to make the products because it doesn’t
have to much fat in them. They might pass it on to family members etc to
help them with their own diets.
What areas of the idea could be developed?
Say what kind of products your showing on the recipe cards so that the
audience can more interested. Will it be snacks, main meals or desserts etc.
What do you find interesting about the idea?
It’s interesting how other colours will be involved to show how much energy
is involved, I like this because people might want a certain product than
others because of the energy levels. This type of things will help people to be
healthier and have a better control over what they eat.

10. Idea 5
• Food for sharing
– This will be aimed at young adults as they are more likely to be open to sharing food and have occasions that require
food for sharing.
– The card will have a thick strip going down the left hand side that will be filled with an enlarged image of the meal.
The same image as the one on the front but it will be magnified and focussed on one part of the meal. The main
ingredient.

11. Feedback 5
What do you like about the idea?
I like the fact that young adults would be able to share different foods
between them, this is good as it brings more people together and it becomes
more creative. It would bring a nice atmosphere to the room.
What areas of the idea could be developed?
I think the layout could have more detail by saying what colour scheme could
be involved like certain genders colours, also which gender it would most
likely connect with or does it go with both genders etc.
What do you find interesting about the idea?
I find the photography interesting because by having a close up of the meal it
means it can be shown in more detail which would be very helpful for the
target audience.

12. Summary of Feedback
What do you agree with from your feedback?
I agree with most of the feedback I have received. They have included good thoughts
on how to improve my ideas, like encouraging the kids to take pictures of what they
have produced and show them off online. Some sort of competition could be run to
encourage them to precipitate. Also a mascot was mentioned which I think is a really
good idea and will be incorporating it into my idea.
They have given me good things to work on as my last few ideas weren’t very detailed
so I agree with the aspects that need work on. Ideas about making the different cards
in the set age related have intrigued me. Aiming food at genders and not just age
groups has also interested me and I mind work that into my food for sharing idea.
What do you disagree with from your feedback?
Using a big font. It would help the elderly people be able to read it but it would take
up too much room. Using large font won’t fit the layout but I could rearrange the
layout in order to make it fit and dedicate one side of the card just to writing. This
could make the card seem boring and less interesting though.

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
I can’t decide between, Family Meals and Food for Sharing. I think both of these things
will be fun to produce and successful. Both ideas can be varied and have a lot of
range. With the Sharing idea you could have a platter for guys and one for girls. A
mixed one for parties and other events. A BBQ one could be produced, there is a large
range of meals I could use for the Sharing cards.
However, the Family meals can also have a large range of meals.
Which idea, that your team came up with, is your favourite and why?
Hannah’s energy snacks for children. It can be educational for the parents and
children. Health issues are on the rise so teaching people about healthy snacks that’ll
give you energy will hopefully decrease these.