1. idea.jam
Ingrid Diep – Joycelyn Ma
Australia

2. In 2022,
I manage an optical
social enterprise:
+ The world’s first company to design and manufacture spectacle
frames and lenses from 100% recycled or sustainable
materials
+ Labs based in regional areas of South and South-East Asia, with
local staff trained by industry experts
+ Product for sale in general optical retailers and the world’s first
fair-trade/eco-friendly practices

3. Profits are divided 5% to investors
30% returned to business for growth
65% to community development
projects and programs
The enterprise is a profitable social business
–the typical business model for a company of the
future.
Respected companies are B-Corporation certified
–beyond financial obligations towards shareholders,
they are also accountable environmentally and
socially. Transparency in all three areas is critical and
verified by an independent third party.

4. – Meet with design team to discuss new season range and crossover partnerships –
Read over research team’s report into potential new frame material – Meet with
marketing manager to discuss expansion and new potential markets – Drive out to
village health centre built and developed through company profits for meeting and
lunch with hospital director to discuss further support –Return to office and read over
products sales performance in Australia, then meet with Australia area-manager –
Rooftop garden Warehouse at the back
Solar
Company HQ in Panels
regional port-town Rainwater
harvesting
Alternative fuel tank
delivery vans

5. ↑Employment
↑Local economic Opportunity
New industry in growth for locals to
developing regions upskill
Solving problems of ↑ skills and career
waste management and choice beyond
establishing a trend for
eco-friendly production
agriculture, including
in the optical industry illiterate persons
Business is a
handshake, not a
Empowering
hand-out –allowing Communities
developing
Sustainable communities to
manufacture help themselves

6. Optical enterprise belongs to thehealth sector, which will
still be one of the dominant sectors alongside
education and government.
Jobs in those industries allow workers to make a
difference to the people.
This attracts inspired and idealistic youth with a vision.
Jobs that offer ample opportunity for travel, learning and the room
for creative and lateral thinking engage and retain talent.
Work-location, working-hours and leave are flexible.
Community development projects or programs are key to the
company.

7. Managing the business would require
KNOWLEDGE & EXPERIENCE OF
community
development

8. Core subjects
(math/languages/
science) taught in the
Morning sports: School breakfast: Ensures morning in traditional
Healthy bodies, all students receiving most classroom setting
healthy minds important meal of the day
A DAY AT SCHOOL IN
2022
after lunch: team projects – self-study – community
action – field trips – character building activities –
interning – workplace visits – interviews with experts –
conversation, discussion and dialogue – meditation –

9. A University Day
to equip business-ready graduates
27 WEDNESDAY 2013 LIFELONG CAREER
8 am
9am
10am University lectures Skilled & theoretically capable
11am
12pm Lunch break
1pm Problem-based tasks People skills, communication
Team work
- To find solutions to Engaged, self-motivated
real-world practical Socially and globally aware
problems, relevant to Gain basic business skills and
current issues acumen
Inquisitive attitude to
- open-ended issues problems
Self-directed investigations
Creativity/ Innovation
Lateral thinking
2pm
3pm Self-study Self-motivated
4pm Community engagement Engaged
- working on the ground with Values and ethics
the community Globally aware

10. Future companies
will recruit staff who are passionate and insightful problem-solvers:
the changing face of education will help a generation develop these talents.
International issues
for example the middle-eastern conflict, millennium development goals, HIV
Values & Ethics
Community work and speakers from development agencies
Foreign language and student exchange
Problem solving–lateral thinking challenges
Entrepreneurship and basic business skills
Wilderness camps and expeditions
will be written into the syllabus