Online content has evolved rapidly, moving into mobile and social and personalization and beyond. Chalkline Sports CTO Jason Foster shares how to use content to engage and retain sports bettors.

1. Content is King
How to Effectively Utilize Sport Content
for Acquisition & Engagement
Jason Foster
Follow us @ChalklineSports
March 25, 2019

3. “When it comes to an interactive network such as the Internet, the
definition of “content” becomes very wide.
For example, computer software is a form of content-an extremely
important one, and the one that for Microsoft will remain by far the
most important.
But the broad opportunities for most companies involve supplying
information or entertainment.
No company is too small to participate.”
-- Bill Gates, 1996
Your Product is Your Content

4. What is Content?
A modern definition may be:
Anything that entices you to
look at (and tap) your phone.

5. What is the job of
Content Creators?
This includes operators...
Give players a reason to visit
and tap.

6. Content is King
Quick Overview of Where We Are Today
Questions to ask...About Your Customers
Examples and Inspirations

7. What are the
content
‘table stakes’
in 2019?

8. A Quick Experience Share About Content

10. All Operators Must Have
● Unique Odds and Markets
● Unique Vendors & Products
● Personalization
● Unique Content
Content Differentiation Opps
● A good platform
● Lots of sports and markets
● A mobile platform
● A socially-integrated platform
● Game stats
● Marketing communication tools

11. Web 2.0

12. Celebrity
Endorsement
Challenge your
Friends
Extending
Customer
Lifetime Value
User Reviews
Web 3.0

13. Content is King
Quick Overview of Competitive Landscape
Questions to ask...About Your Customers
Examples and Inspirations

14. Bettor Analytics screenshot?
What Does Your Data Tell
You?

15. Player Profile Dashboard

16. Individual Player Profile View

17. Content is King
Quick Overview of Competitive Landscape
Questions to ask...About Your Customers
Examples and Inspirations

18. What does
compelling content
look like
in 2019?

19. Lottostar Royal Suite
https://lottostar.co.za/royalsuite/roulette-royal-spin-hotshots/

20. https://lottostar.co.za/sport/bet/

21. BetConstruct with in-house + 6 live
dealer integrations
https://www.vbet.com/live-casino#/all-games

22. Lottery adding games to compete with
bookmakers, daily draws, scratch cards
https://www.nationallottery.co.za/play-now/eaziwin

23. Player props – integration of DFS
into sports betting in the US - Kambi
https://europeangaming.eu/portal/latest-news/2018/10/18/30657/kambi-to-offer-nba-updates-through-in-game-props/

24. Bitville Lucky Numbers on Betway
https://www.betway.co.za/luckynumbers

25. https://hollywoodbets.chalkline.com/games/uefa-champions-league-knockout-stages

26. Key content question:
How do operators
bridge the
‘retail to mobile’ shift?

27. https://topbet.eu/

30. Content converts retail to mobile & online

31. Content is King
How to Effectively Utilize Sport Content
for Acquisition & Engagement
Jason Foster
Follow us @ChalklineSports
March 25, 2019