Offpage optimization

1. Link
Presented by Mohammed Azharuddin
Digital Marketing Trainer
Building

2. What is a Link ?
A connection between multiple pages or multiple sites is a link

3. Importance of Quality Back Links
• Increase the Authority of the Site
• Improves the Page Rank
• Increase in Ranking in Search
• Generate Direct traffic from external sites

4. Link Analysis Tools
• Google Webmaster Tools
• Open Site Explorer
• Ahrefs.com
• MagesticSEO.com

5. Types of Links

6. One Way Link
Website A Website B
In this type one site link to another without any return value.

7. Two Way Link (Reciprocal)
Website
A
Website
B
Two sites exchange links between each other to increase Ranking

8. Three Way Links
Website
A
Website
B
Website
C
Multiple Sites Share links between each site

9. DoFollow Vs. NoFollow
NoFollow
• No PageRank
Passed
DoFollow
• PageRank is
Passed

10. Link Building Guidelines 2015
• Quality is Important than Quantity
• Diversify the link portfolio [Multiple Sources]
• Avoid sidewide links from external sites
• Avoid exact match keyword anchor texts
– 60% Brand Name
– 20% Keywords
– 20% General Words
• Generate No Follow links from high quality sites

11. Methods of Link Building
Ask a Link
Create
Websites
Question and
Answer
Websites
Guest
Blogging
Blog
commenting
Directory
Submission
Business
Specific
Directories
Social
Bookmarking
Forum Posting
Membership
sites
Classifieds Resources

12. Thank you