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Discover Fin Sv (DFS)                                                                            Price: $26.08

 Industry: Finance
 Chaikin Power Gauge Report | Generated: Wed Jul 27 11:30 EDT 2011

   DFS
   Discover Fin Sv                  $26.08            Power Gauge Rating

                                                      DFS - Neutral
                                                                                                         TM
                                                      The Chaikin Power Gauge Rating for DFS is neutral with very attractive
                                                      financial metrics, very strong earnings performance, very bullish price/volume
                                                      activity and very positive expert opinions.
   Financial Metrics

                                                      DFS's financial metrics are excellent due to a high return on equity.
   Earnings Performance
                                                      DFS's financial metrics are excellent due to a high long term debt to equity
   Price/Volume Activity
                                                      ratio.
                                                      Despite these bullish factors, Chaikin Power Tools has identified a negative
   Expert Opinions
                                                      trend resulting in a neutral rating.




                                                      News Sentiment Rating
                                                      Neutral
   DFS Discover Fin ..          July 20, 2011                                                TM
                                                      Chaikin Sentiment Gauge for DFS is neutral. Stories concerning DFS have a
                                                      balanced or neutral sentiment.
   News Sentiment :Neutral




     Power Trend - 5 Year Chart




     The Power Gauge distills a 20 factor model into a concise picture of a stock's potential.                    High Potential     Neutral       Low Potential



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Financials & Earnings



    Financial Metrics
                                                              Financial Metrics Rating

    LT Debt/Equity Ratio
                                                              Very Bullish

    Price to Book Value                                       DFS's financial metrics are excellent. The company yields a high return on
                                                              shareholder's equity and generates high free cash flow relative to market
    Return on Equity
                                                              capitalization.
                                                              The rank is based on a high long term debt to equity ratio, high return on equity
    Price to Sales Ratio                                      and relatively high cash flow.

    Business Value




    Assets and Liabilities                                                  Valuation                                                   Returns


    Ratio                                                TTM                Ratio                                      TTM              Ratio                                         TTM

    Current Ratio                                        1.44               Price/Book                                  2.20            Return on Invest                              6.7%

    LT Debt/Equity                                       2.74               Price/Sales                                 1.73            Return on Equity                             24.7%




    Earnings Performance
                                                              Earnings Performance Rating

    Earnings Growth
                                                              Very Bullish

    Earnings Surprise                                         DFS's earnings performance has been very strong. The company has a history of
                                                              strong earnings growth and has outperformed analysts' earnings estimates.
    Earnings Trend                                            The rank is based on high earnings growth over the past 3-5 years, better than
                                                              expected earnings in recent quarters, an upward trend in earnings this year, a
    Projected P/E Ratio                                       relatively low projected P/E ratio and inconsistent earnings over the past 5 years.

    Earnings Consistency




   5 Year Revenue and Earnings Growth                                                                  EPS Estimates


                             11/06          11/07             11/08            11/09           11/10   Factor                       Actual EPS Prev        EST EPS Current          Change

   Revenue(M)              5,997.46       5,051.87       6,957.02         10,378.75         8,241.22   Quarterly EPS                            $0.47                 $0.80          +0.33

   Rev % Growth             17.32%        -15.77%         37.71%             49.18%         -20.60%    Yearly EPS                               $1.23                 $3.49          +2.26

   EPS                       $2.26          $1.18             $1.93            $2.42           $1.23   Factor                  Actual EPS Growth            Est EPS Growth          Change

   EPS % Growth             86.78%        -47.79%         63.56%             25.39%         -49.17%    3-5 year EPS                         13.57%                   12.33%           -1.24




    EPS Surprise                                                                                       EPS Quarterly Results


                               Estimate              Actual           Difference       % Difference    FY                   Qtr 1           Qtr 2            Qtr 3        Qtr 4       Total

    Latest Qtr                    $0.72              $1.09                $0.37              51.39     11/09               $0.25            $0.43           $1.09         $0.63      $2.40

    1 Qtr Ago                     $0.53              $0.84                $0.31              58.49     11/10              $-0.22            $0.34           $0.47         $0.64      $1.23

    2 Qtr Ago                     $0.42              $0.64                $0.22              52.38     11/11               $0.84            $1.09                -            -           -

    3 Qtr Ago                     $0.35              $0.47                $0.12              34.29     Fiscal Year End Month is November.




 I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here                                           www.chaikinpowertools.com
Price Trend & Expert Opinions

    Price/Volume Activity
                                                     Price/Volume Activity Rating

    Relative Strength vs Market                      Very Bullish

    Chaikin Money Flow
                                                     Price and volume activity for DFS is very bullish. DFS has outperformed the S&P
                                                     500 over 26 weeks and is experiencing sustained buying.
    Price Trend
                                                     The rank for DFS is based on its price strength versus the market, positive
    Price Trend ROC
                                                     Chaikin money flow, a positive Chaikin price trend, a negative Chaikin price trend
                                                     ROC and an increasing volume trend.
    Volume Trend




   Relative Strength vs S&P500 Index                                                          Chaikin Money Flow




   Chart shows whether DFS is performing better or worse than the market.                      Chaikin Money Flow analyzes supply and demand for a company's stock.



    Price Activity                                               Price Activity                                           Volume Activity

    Factor                                         Value        Factor                                           Value   Factor                                         Value

    52 Week High                                   27.52        % Change Price - 4 Weeks                        5.20%    Average Volume 20 Days                     7,344,930

    52 Week Low                                    13.91        % Change Price - 24 Weeks                       26.54%   Average Volume 90 Days                     6,437,471

    % Change YTD Rel S&P 500                     31.05%         % Change Price - 4 Wks Rel to S&P               0.19%    Chaikin Money Flow Persistency                  80%

                                                                % Change Price - 24 Wks Rel to S&P              24.54%




    Expert Opinions
                                                     Expert Opinions

    Earnings Estimate Revisions                      Very Bullish
    Short Interest                                   Expert opinions about DFS are very positive. Analysts are raising their EPS
                                                     estimates for DFS and shorting of DFS is low.
    Insider Activity
                                                     The rank for DFS is based on analysts revising earnings estimates upward, a low
                                                     short interest ratio, insiders not purchasing significant amounts of stock and
    Analyst Opinions
                                                     optimistic analyst opinions.

    Relative Strength vs Industry




    Earnings Estimate Revisions                                  Analyst Recommendations                                  EPS Estimates Revision Summary

                       Current      7 Days Ago % Change         Factor                                           Value                            Last Week    Last 4 Weeks

   Current Qtr           0.82             0.80   +2.50%         Mean this Week                                     Buy                         Up     Down         Up   Down

   Next Qtr              0.78             0.77   +1.30%         Mean Last Week                                     Buy   Curr Qtr                 0       0         2       0

                                                                                                                         Curr Yr                  0       0         4       0
                       Current      30 Days Ago % Change        Change                                            0.00
                                                                                                                         Next Qtr                 0       0         2       0
   Current FY            3.55             3.33      0.22        Mean 5 Weeks Ago                                   Buy
                                                                                                                         Next Yr                  0       0         4       0


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The Company & Its Competitors



   DFS's Competitors in Finance                                                                                    News Headlines for DFS

   Company     Power   Historic EPS   Projected EPS    Profit Margin       PEG           PE    Revenue(M)           Business events scheduled for Thursday - Jun
               Gauge         growth           growth                                                                22, 2011
   DFS                      13.57%          12.33%          22.75%         0.61         8.58         8,241          Discover Financial to buy back $1 billion in stock
   EZPW                     28.83%          15.00%          13.64%         0.86        13.59          733
                                                                                                                    - Jun 15, 2011
                                                                                                                    Discover Financial Services Announces $1
   AEA                       4.31%          15.00%           6.71%         0.62        10.43          600
                                                                                                                    Billion Share Repurchase Program - Jun 15,
   CACC                     17.31%                 -        39.20%            -        13.56          442           2011
                                                                                                                    Tree.com sells mortgage unit to Discover
   COF                      10.77%           9.80%          19.17%         0.69         6.43        19,067
                                                                                                                    Financial - May 12, 2011
   NNI                       1.51%          17.00%          17.91%         0.28         3.94         1,062
                                                                                                                    Discover to Acquire Mortgage Origination
   WRLD                     15.15%                 -        18.57%            -        12.15          491
                                                                                                                    Business from Tree.com for $55.9 Million - May
                                                                                                                    12, 2011
   SLM                      42.41%          10.00%           1.88%         0.89         7.80         6,776




      Company Details                                              Company Profile

      DISCOVER FIN SV                                              Discover Financial Services operates the Discover Card with more than fifty million
      2500 LAKE COOK ROAD                                          cardmembers, the Discover Network with millions of merchant and cash access locations,
      RIVERWOODS, IL 60015                                         and the Goldfish credit card business in the United Kingdom. Discover Financial Services
      USA                                                          also operates the pulse ATM/debit network, which serves more than four thousand four
      Phone: 224-405-0900                                          hundred financial institutions and includes nearly two lakhs sixty thousand ATMs, as well
      Fax: 224-405-4993                                            as POS terminals, nationwide.
      Website:
      http://www.discoverfinancial.com
      Full Time Employees: 10,300
      Sector: Finance




  Power Gauge Ratings are created using a relative ranking system that assigns a rank of 0 to 100 (100 being the highest) to each stock in the universe. Rank is calculated
  by evaluating each of the stocks factors and combining them into a single number using a weighting formula. A stock's rank ranges from 100-0, where 100 is the
  strongest, and a rank of 95 indicates the stock is better than 95% of the stocks in the universe.

  Chaikin Stock Research(CSR) is not registered as a securities broker dealer or investment advisor with either the U.S. Securities and Exchange Commission or with any
  state securities regulatory authority. CSR is not responsible for trades executed by users of this research report, our web site or mobile app based on the information
  included herein. The information presented in this report does not represent a recommendation to buy or sell stocks or any financial instrument nor is it intended as an
  endorsement of any security or investment. The information in this report is generic by nature and is not personalized to the specific financial situation of any individual.
  The user bears complete responsibility for their own investment research and should seek the advice of a qualified investment professional before making any investment
  decisions.

  Copyright (c) 1978-(Present) by ZACKS Investment Research, Inc ("ZACKS"). The information, data, analyses and opinions contained herein (1) includes the
  confidential and proprietary information of ZACKS, (2) may not be copied or redistributed, for any purpose, (3) does not constitute investment advice offered by
  ZACKS, (4) are provided solely for informational purposes, and (5) are not warranted or represented to be correct, complete, accurate or timely. ZACKS shall not be
  responsible for investment decisions, damages or other losses resulting from, or related to, use of this information, data, analyses or opinions. Past performance is no
  guarantee of future performance. ZACKS is not affiliated with Chaikin Power Tools.

  This report from Chaikin Power Tools is for informational purposes only and is not a recommendation to buy or sell securities.


                                                                                                                                                                     LM 2.3 DS 3.0 LS 2.1


 Data Provided by ZACKS Investment Research, Inc., www.zacks.com                     Special offers to trade stocks from optionsXpress: www.chaikinpowertools.com

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Stock Research Report for DFS as of 7/27/11 - Chaikin Power Tools

  • 1. Discover Fin Sv (DFS) Price: $26.08 Industry: Finance Chaikin Power Gauge Report | Generated: Wed Jul 27 11:30 EDT 2011 DFS Discover Fin Sv $26.08 Power Gauge Rating DFS - Neutral TM The Chaikin Power Gauge Rating for DFS is neutral with very attractive financial metrics, very strong earnings performance, very bullish price/volume activity and very positive expert opinions. Financial Metrics DFS's financial metrics are excellent due to a high return on equity. Earnings Performance DFS's financial metrics are excellent due to a high long term debt to equity Price/Volume Activity ratio. Despite these bullish factors, Chaikin Power Tools has identified a negative Expert Opinions trend resulting in a neutral rating. News Sentiment Rating Neutral DFS Discover Fin .. July 20, 2011 TM Chaikin Sentiment Gauge for DFS is neutral. Stories concerning DFS have a balanced or neutral sentiment. News Sentiment :Neutral Power Trend - 5 Year Chart The Power Gauge distills a 20 factor model into a concise picture of a stock's potential. High Potential Neutral Low Potential I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 2. Financials & Earnings Financial Metrics Financial Metrics Rating LT Debt/Equity Ratio Very Bullish Price to Book Value DFS's financial metrics are excellent. The company yields a high return on shareholder's equity and generates high free cash flow relative to market Return on Equity capitalization. The rank is based on a high long term debt to equity ratio, high return on equity Price to Sales Ratio and relatively high cash flow. Business Value Assets and Liabilities Valuation Returns Ratio TTM Ratio TTM Ratio TTM Current Ratio 1.44 Price/Book 2.20 Return on Invest 6.7% LT Debt/Equity 2.74 Price/Sales 1.73 Return on Equity 24.7% Earnings Performance Earnings Performance Rating Earnings Growth Very Bullish Earnings Surprise DFS's earnings performance has been very strong. The company has a history of strong earnings growth and has outperformed analysts' earnings estimates. Earnings Trend The rank is based on high earnings growth over the past 3-5 years, better than expected earnings in recent quarters, an upward trend in earnings this year, a Projected P/E Ratio relatively low projected P/E ratio and inconsistent earnings over the past 5 years. Earnings Consistency 5 Year Revenue and Earnings Growth EPS Estimates 11/06 11/07 11/08 11/09 11/10 Factor Actual EPS Prev EST EPS Current Change Revenue(M) 5,997.46 5,051.87 6,957.02 10,378.75 8,241.22 Quarterly EPS $0.47 $0.80 +0.33 Rev % Growth 17.32% -15.77% 37.71% 49.18% -20.60% Yearly EPS $1.23 $3.49 +2.26 EPS $2.26 $1.18 $1.93 $2.42 $1.23 Factor Actual EPS Growth Est EPS Growth Change EPS % Growth 86.78% -47.79% 63.56% 25.39% -49.17% 3-5 year EPS 13.57% 12.33% -1.24 EPS Surprise EPS Quarterly Results Estimate Actual Difference % Difference FY Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total Latest Qtr $0.72 $1.09 $0.37 51.39 11/09 $0.25 $0.43 $1.09 $0.63 $2.40 1 Qtr Ago $0.53 $0.84 $0.31 58.49 11/10 $-0.22 $0.34 $0.47 $0.64 $1.23 2 Qtr Ago $0.42 $0.64 $0.22 52.38 11/11 $0.84 $1.09 - - - 3 Qtr Ago $0.35 $0.47 $0.12 34.29 Fiscal Year End Month is November. I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 3. Price Trend & Expert Opinions Price/Volume Activity Price/Volume Activity Rating Relative Strength vs Market Very Bullish Chaikin Money Flow Price and volume activity for DFS is very bullish. DFS has outperformed the S&P 500 over 26 weeks and is experiencing sustained buying. Price Trend The rank for DFS is based on its price strength versus the market, positive Price Trend ROC Chaikin money flow, a positive Chaikin price trend, a negative Chaikin price trend ROC and an increasing volume trend. Volume Trend Relative Strength vs S&P500 Index Chaikin Money Flow Chart shows whether DFS is performing better or worse than the market. Chaikin Money Flow analyzes supply and demand for a company's stock. Price Activity Price Activity Volume Activity Factor Value Factor Value Factor Value 52 Week High 27.52 % Change Price - 4 Weeks 5.20% Average Volume 20 Days 7,344,930 52 Week Low 13.91 % Change Price - 24 Weeks 26.54% Average Volume 90 Days 6,437,471 % Change YTD Rel S&P 500 31.05% % Change Price - 4 Wks Rel to S&P 0.19% Chaikin Money Flow Persistency 80% % Change Price - 24 Wks Rel to S&P 24.54% Expert Opinions Expert Opinions Earnings Estimate Revisions Very Bullish Short Interest Expert opinions about DFS are very positive. Analysts are raising their EPS estimates for DFS and shorting of DFS is low. Insider Activity The rank for DFS is based on analysts revising earnings estimates upward, a low short interest ratio, insiders not purchasing significant amounts of stock and Analyst Opinions optimistic analyst opinions. Relative Strength vs Industry Earnings Estimate Revisions Analyst Recommendations EPS Estimates Revision Summary Current 7 Days Ago % Change Factor Value Last Week Last 4 Weeks Current Qtr 0.82 0.80 +2.50% Mean this Week Buy Up Down Up Down Next Qtr 0.78 0.77 +1.30% Mean Last Week Buy Curr Qtr 0 0 2 0 Curr Yr 0 0 4 0 Current 30 Days Ago % Change Change 0.00 Next Qtr 0 0 2 0 Current FY 3.55 3.33 0.22 Mean 5 Weeks Ago Buy Next Yr 0 0 4 0 I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 4. The Company & Its Competitors DFS's Competitors in Finance News Headlines for DFS Company Power Historic EPS Projected EPS Profit Margin PEG PE Revenue(M) Business events scheduled for Thursday - Jun Gauge growth growth 22, 2011 DFS 13.57% 12.33% 22.75% 0.61 8.58 8,241 Discover Financial to buy back $1 billion in stock EZPW 28.83% 15.00% 13.64% 0.86 13.59 733 - Jun 15, 2011 Discover Financial Services Announces $1 AEA 4.31% 15.00% 6.71% 0.62 10.43 600 Billion Share Repurchase Program - Jun 15, CACC 17.31% - 39.20% - 13.56 442 2011 Tree.com sells mortgage unit to Discover COF 10.77% 9.80% 19.17% 0.69 6.43 19,067 Financial - May 12, 2011 NNI 1.51% 17.00% 17.91% 0.28 3.94 1,062 Discover to Acquire Mortgage Origination WRLD 15.15% - 18.57% - 12.15 491 Business from Tree.com for $55.9 Million - May 12, 2011 SLM 42.41% 10.00% 1.88% 0.89 7.80 6,776 Company Details Company Profile DISCOVER FIN SV Discover Financial Services operates the Discover Card with more than fifty million 2500 LAKE COOK ROAD cardmembers, the Discover Network with millions of merchant and cash access locations, RIVERWOODS, IL 60015 and the Goldfish credit card business in the United Kingdom. Discover Financial Services USA also operates the pulse ATM/debit network, which serves more than four thousand four Phone: 224-405-0900 hundred financial institutions and includes nearly two lakhs sixty thousand ATMs, as well Fax: 224-405-4993 as POS terminals, nationwide. Website: http://www.discoverfinancial.com Full Time Employees: 10,300 Sector: Finance Power Gauge Ratings are created using a relative ranking system that assigns a rank of 0 to 100 (100 being the highest) to each stock in the universe. Rank is calculated by evaluating each of the stocks factors and combining them into a single number using a weighting formula. A stock's rank ranges from 100-0, where 100 is the strongest, and a rank of 95 indicates the stock is better than 95% of the stocks in the universe. Chaikin Stock Research(CSR) is not registered as a securities broker dealer or investment advisor with either the U.S. Securities and Exchange Commission or with any state securities regulatory authority. CSR is not responsible for trades executed by users of this research report, our web site or mobile app based on the information included herein. The information presented in this report does not represent a recommendation to buy or sell stocks or any financial instrument nor is it intended as an endorsement of any security or investment. The information in this report is generic by nature and is not personalized to the specific financial situation of any individual. The user bears complete responsibility for their own investment research and should seek the advice of a qualified investment professional before making any investment decisions. Copyright (c) 1978-(Present) by ZACKS Investment Research, Inc ("ZACKS"). The information, data, analyses and opinions contained herein (1) includes the confidential and proprietary information of ZACKS, (2) may not be copied or redistributed, for any purpose, (3) does not constitute investment advice offered by ZACKS, (4) are provided solely for informational purposes, and (5) are not warranted or represented to be correct, complete, accurate or timely. ZACKS shall not be responsible for investment decisions, damages or other losses resulting from, or related to, use of this information, data, analyses or opinions. Past performance is no guarantee of future performance. ZACKS is not affiliated with Chaikin Power Tools. This report from Chaikin Power Tools is for informational purposes only and is not a recommendation to buy or sell securities. LM 2.3 DS 3.0 LS 2.1 Data Provided by ZACKS Investment Research, Inc., www.zacks.com Special offers to trade stocks from optionsXpress: www.chaikinpowertools.com