English Assignment

1. Passion Fruit Sport
Drinks
Mark ! Just want you to
mark my drinks~
By Jessne Chua Jiah
Yin
2014050092
Your Good
Choice~♥*wink*

2. Product Profile
Name of the Product: “Mark”
Type of Product: Passion fruit favour healthy
sport drink
Ingredients: Natural Mineral Water, Sugar,
mineral salts, vitamins C, fiber and isotonic.
Product Price: 350 ml for RM 3.70
Estimated Durability: 12 Months from date of
manufactured
Brand Slogan: Healthy Way To Drinks

3. “Mark” is a healthy sport beverage which made
from natural mineral water, Sugar, Oligofructose
Inulin mixture, Passion fruit flavour, Citric acid,
Sodium citrate, Sodium benzoate, contain
permitted preservative, flavouring and food
conditioners.

4. Product Portrayal
can be serve to any different segment customer.
made from mineral water that come with passion
fruit taste, fiber and isotonic in it.
a plastic bottle design to be easy handle and net
content of 350ml.

5. Product packaging
- plastic bottle
- 350 ml
- easy to handle
- easy to bring
anywhere

7. Suitable For …
everyone especially people who busy for their
daily job who had their meal not on time,
Sportsman and people who are health conscious.
people who do sports because it is also consider
as isotonic drink which can revive person energy.

8. Market Description
high demand of soft drink and isotonic drinks the
total market size of the soft drink industry.
beverage industrial is quite a competitive industry
due to high demand but it has the potential to
grow and profitable.

9. Market Segments
1) Geographic Segmentation: Malaysia
2) Demographics: Individuals, Family,
Sportsman
3) Behavioral: Sports person, Health conscious
4) Market Segment Focus: Health conscious
people and the sports person are our chosen
target market. In this segment, we get a lot of
potential customer because we learned that most
of the people in Malaysia intent to love sports.
5) Market Needs: By satisfy our customers need
it is important to identify the market needs and to
provide the best product to our customers.

10. Competitive Analysis
the unique features of “Mark” will take it far
beyond the reach of our competitor.
favour of a sport drink which consist of fiber.
Our major soft drinks and sport drinks competitor
of current market are:
100 plus
Revive
isotonic
drinks

11. Pepsi
Excel
isotonic
drinks
Coca-cola

12. Strategies against competitors
Providing the best service to create high
customer satisfaction
Reasonable and acceptable pricing
Promising and providing top quality product
Launching highly effective mass promotional
activities
Continuous innovation and modification of the
products
Creating and maintaining long term customer
relationship
Creating “Brand Loyalty” among the target
consumers

13. Promotional Strategies:
To provide special emphasis on effective
promotional activities in order.
To get the maximum market share.
To use marketing promotion tools which is
unique.

14. Supply and Distribution:
To those major supermarket and hypermarket like
Aeon mall Tesco Mart

15. 7-Eleven 99 Speed Mart
KK
Mart

16. Promotional Tools:
plan to advertise in mass advertisement tool such
as radio, television, news paper and advertising
board.
invited VIP to support on our product launching.
be having a lot of event and market-testing
period.
free gift or contest will be our additional
promotional tools.