This document provides statistics and facts about teen use of social media and technology: 93% of teens go online and 69% have their own computer, while 73% are on social networks and 86% comment on friends' posts. It discusses how today's teens have grown up with technology and are called "digital natives". Examples are given of teens who find it difficult to be without their phones. The document gives tips for using various social media platforms like Facebook, Twitter, Instagram and Snapchat effectively to engage teens.

1. SOCIAL MEDIA
AND TEEN
CULTURE

2. A FEW FACTS
Teen Internet Use
93% of teens ages 12-17 go online
69% of teens have their own computer
63% of teen internet users go online
every day
27% of teens use their phone to get
online

3. A FEW FACTS
Teen Social Networking Use
73% of teens are on a social network
37% send messages to friends every
day

4. A FEW FACTS
What Teens do on Social Media
86% of social network-using teens comment
on a friend's wall
83% comment on friends’ content
66% send private messages to friends
58% send IM or text messages using the site
52% send group messages

5. DIGITAL NATIVES
MILLENNIALS – ADOPTED DIGITAL MEDIA
(MYSPACE, SMARTPHONES, DIAL-UP)
DIGITAL NATIVES – BORN WITH IT
(MOBILE APPS, 4 DEGREES, LIFE IN THE
STREAM, FREE MEDIA)

6. “I’d rather give up my kidney than
my phone. How did you manage
before? Carrier pigeons? Letters?
Going round each others' houses
on BIKES?” – Phillipia Grogia 16

7. "We went to Wales for a week at
half term to revise. There was no
mobile, no TV, no broadband. We
had to drive into town just to get a
signal. It was really hard, knowing
people were texting you, writing
on your Wall, and you couldn't
respond.” – Emily Hooley 16

8. DIGITAL NATIVES
• MULTIPLE PLATFORMS
• ANONYMITY
• AFFIRMATION
• CREATIVE COMMUNITY

9. Jeremiah Anthony
@westhighbros
5,159 Followers
You stand up for what you believe in and give great advice.
An awesome friend and person to be around. @kennedyyy12
@Marictdude just about the chillest and funniest dude at
West. You've won countless awards for being funny,
something no other Trojan can say

10. A GOOD START
• WHAT DO I SAY? (voice)
• WHERE DO I SAY IT? (platforms)
• HOW DO I SAY IT? (tone)

11. WHAT DO I SAY?
1. THE GOOD NEWS
2. COMMUNITY
3. EXPERIENCES
4. LIFE CHANGE

12. WHAT DO I SAY?
CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT &
FOCUSED.
SUN – CLUB TOMORROW
MON – CLUB TONIGHT
TUES – CELEBRATE LIFE CHANGE
WED – INFORM THE COMMUNITY
THURS – BIG EVENTS
FRI & SAT – BEING GOOD NEWS

13. WHAT DO I SAY?
SEASONS OF CONTENT
FALL KICK OFF
BANQUET
CAMPING
RECRUITMENT

14. SOCIAL MEDIA PLATFORMS
PLATFORMS TEENS USE
FACEBOOK
INSTAGRAM
TUMBLR
ooVoo & TINYCHAT
YOUTUBE
SNAPCHAT
TWITTER
TEXTING

15. SOCIAL MEDIA PLATFORMS
PLATFORMS ADULTS USE
EMAIL
BLOG
FACEBOOK
TWITTER
PINTEREST
LINKEDIN

16. FACEBOOK
BEST PRACTICES
HOW TO SETUP A FANPAGE:
http:www.//mashable.com/2011/05/22/how-to-facebook-page/
• USE A FANPAGE TO INFORM STUDENTS &
ADULTS / PROFILE FOR CONVERSATION
• FOCUS ON YOUR CONTENT CALENDAR
• ORGANIZE CLUB PHOTOS INTO ALBUMS
• AUTOMATE YOUR POSTS TO TWITTER/LINKEDIN
• TAG YOUR LEADERS ON EVENT FLYERS

33. FACEBOOK
TIMELINE TIPS FOR BRANDS
http://mashable.com/2012/05/17/facebook-timeline-
brand-tips/
SOCIAL MEDIA IMAGE SIZES
Facebook, Twitter, Youtube, Pinterest, Linkedin,
http://www.lunametrics.com/blog/2012/11/12/final-
social-media-sizing-cheat-sheet/

34. FACEBOOK APPS
RSS GRAFFITI
http://www.rssgraffiti.com/
AUTOMATICALLY POSTS TO A FANPAGE OR
PROFILE PUBLISHED POSTS FROM A BLOG
OR SITE

35. FACEBOOK APPS
WOOBOX CUSTOM TABS
http://woobox.com/customtab
ALLOWS YOU TO CREATE A CUSTOM TAB
ON A FANPAGE THAT LINKS ANYWHERE
GIVING PAGE
SIGNUP FORM
SUBSCRIPTION

37. FACEBOOK APPS
WUFOO ONLINE SIGNUPS
http://www.wufoo.com/
BUILD ONLINE FORMS FOR EVENT
REGISTRATION & NEWSLETTERS
LINK TO IT ON YOUR FACEBOOK CUSTOM
TABS

38. TUMBLR
MICRO BLOGGING PLATFORM
http://www.tumblr.com
1. NO ADVERTISING
2. A COMMUNITY OF IMAGERY, ARTS, AND DEPTH
3. UNIQUE DASHBOARD TO VIEW CONTENT, LIKE,
& REBLOG
4. HIGH LEVEL OF AFFIRMATION & INTERVENTION
5. MOM AND DAD ARE NOT ON IT

39. TUMBLR
BEST PRACTICES TIPS
1. USE IMAGES
2. KEEP IT SHORT
3. FOLLOW YOUR KIDS
4. BE PREPARED FOR WHAT YOU WILL SEE
5. MESSAGE KIDS IN PRIVATE OVER DISRUPTIVE
CONTENT
6. LIKE WHAT YOU CAN AND REBLOG WITH
COMMENTARY

44. TUMBLR
MORE RESOURCES ON TUMBLR
http://www.tumblr.com
HOW TO CREATE A TUMBLR ACCOUNT
http://www.wikihow.com/Create-a-Tumblr-Account
HOW TO USE TUMBLR
http://www.wikihow.com/Use-Tumblr

45. TWITTER
A COMMUNITY CONNECTED BY
IDEAS, NEWS, & CONVERSATION
http://www.twitter.com
1. 140 CHARACTERS OR LESS
2. SHORTLINKS
3. HASHTAGS
4. RE-TWEETS
5. *PRIVACY FOR TEENS
6. DIRECT MESSAGING
7. 8% TEEN SATURATION IN 2010 16% IN 2011

46. TWITTER
BEST PRACTICES TIPS
1. USE A PERSONAL PROFILE TO INTERACT WITH
STUDENTS
2. USE THE AREA PROFILE TO INFORM STUDENTS,
DONORS, ETC.
3. USE #HASHTAGS TO ORGANIZE CONTENT
4. DIRECT MESSAGE KIDS ON SENSITIVE
CONTENT
5. FOCUS ON CONVERSATION & AFFIRMATION

50. TWITTER
MORE RESOURCES ON TWITTER
TWITTER FOR YOUNGLIFE
http://yldigital.com/social-media/young-life-twitter/
TEENS ON TWITTER
http://www.huffingtonpost.com/2012/01/30/teens-on-
twitter_n_1241109.html

51. SNAPCHAT
PHOTO MESSAGING MOBILE APP
http://www.snapchat.me/
1. TEENS SNAP A PHOTO AND SEND IT TO A FRIEND
2. THEY CAN EDIT THE PHOTO WITH TEXT
3. THEY CAN DETERMINE HOW LONG THE PHOTO WILL BE
VISIBLE.
4. TO VIEW THE PHOTO YOU PRESS AND HOLD
5. ONCE THE PHOTO HAS BEEN VIEWED IT’S GONE.

53. SNAPCHAT
BEST PRACTICES
1. KEEP IN MIND THAT IT HAS RECEIVED
CRITICISM FOR SEXTING
2. SNAP A PHOTO AND WRITE TEXT THAT
ENCOURAGES YOUR KIDS
3. BE CREATIVE

54. INSTAGRAM
PHOTO SHARING APP
http://instagram.com/
1. USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO
FILTERS
2. HASHTAGS AND MENTIONS
3. MULTIPLE PLATFORM SHARING TO SOCIAL SITES
4. GEO LOCATION WITH FOURSQUARE
5. LIKE AND COMMENT AFFIRMATION

57. INSTAGRAM
BEST PRACTICES
1. SETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES,
ANNOUNCEMENTS, ETC.
2. INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE
HASHTAGS YOU WILL USE
INSTAGRAM RESOURCES
BEGINER’S GUIDE
http://mashable.com/2012/05/29/instagram-for-beginners/

58. APPS TEENS USE WITH INSTAGRAM
OVER – TEXT OVER IMAGE
PICSTITCH – MULTIPLE IMAGES & FRAMES
MONTAGE – PHOTO SHAPES AN LAYERS

60. CHAD SWANZY
chad.swanzy@gmail.com
@chadswanzy
(512) 660-1390
youthleaderstash.com
makeitworkfor.us