17. 2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com
18. 2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com
19. 2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com
20. 2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com
21. 2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com
22. 1.
The Average Respondent Facebook & Twitter Communities Grew
by 30% and 81%, respectively.
2.
The Most Common Fundraising Tactic on Facebook is an Ask for
an Individual Gift.
3.
Respondent Budgets and Staffing for Commercial Social
Networks Continue to Climb
4.
The Top 3 Factors for Success on Social Networks:
Strategy, Prioritization, and Dedicated Staff
5.
Facebook Advertising is Used Primarily to Meet Non-Fundraising
Goals
6.
Google+ Struggling to Gain Momentum and PinterestPops
as Top Newcomer.
The Next Generation of American Giving study is based on an online survey of 1,014 U.S. donors that was fielded in May, 2013.18-3262% Give via a mobile phone55% of Gen Y follow charities on social media; with 29% saying that social media is an extremely important way to stay in touch. 8% of Gen Y donors have given via social media.43% Are willing to fundraise on behalf of orgs
33-4847% give via mobile40% give through the web46% fundraise on behalf of org10% of Gen X donors have given via social media. 19% think itâs an important way to stay in touch.
Largest % of giving = 43% (here is where you focus your traditional fundraising efforts)5% of Baby Boomers have given via social mediaOnly 5% say itâs an important way to stay in touch.No mobileDirect mailGive through the webRecurring giving
1% of Matures have given through social media. 2% say it is an important way to stay in touch.An appeal via social media from a group you follow is somewhat acceptable to Generation X and Generation Y, but not acceptable to a majority of Boomers or Matures. Even among younger donors, roughly one-fourth say this is unacceptable. Direct mail Honoring othersVery light on ways to connect