"The Executive View on Cloud Service Brokers - Cloud Ecosystem Management", Cloud Computing Association (CCA) Conference "Cloud Computing in the Public Sector", Miami, FL, April 16, 2012, Author Chad M. Lawler, Ph.D., Director, Consulting Services, Cloud Computing, U.S. Strategic Technology Solutions, Hitachi Consulting "Services as an Infrastructure - Looking at Enterprise Clouds in a Different Way" Panel Discussion, http://www.cloudcomputingassn.org/events/T1202/agenda.html

1. www.hitachiconsulting.com
Cloud Computing Association (CCA) - Cloud Computing in
the Public Sector Conference, Miami, April 16-17, 2012
http://www.cloudcomputingassn.org/events/T1202/
The Executive View on Cloud
Service Brokers
Cloud Ecosystem Management
Chad M. Lawler, Ph.D.
Director, Consulting Services
www.hitachiconsulting.com/cloud/ Cloud Computing
U.S. Strategic Technology Solutions
April 2012
© Copyright 2011 Hitachi Consulting

2. Cloud Service Delivery – The Cloud Stack
What
makes
“Cloud”,
Actually
Cloud
SaaS providers:
Salesforce.com ,
Microsoft Office 365,
Navisite, Microsoft
Dynamics CRM,
ORACLE CRM On
Demand, daas.com,
Google Apps
PaaS providers:
Microsoft Azure, Google
App Engine, Force.com,
VMForce, Heroku
Makara/openshift.redhat
IaaS providers:
Amazon Web Services,
GoGrid, Opsource
Rackspace
Terremark/Verizon
CenturyLink/Savvis
AT&T, IBM, Dell,
Flexiant, Joyent, Elastic
Hosts, Softlayer
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© Copyright 2011 Hitachi Consulting

3. The Top Cloud Challenges – What is Driving Cloud Complexity
Uncertainty &
Educate your organization & alleviate uncertainty.
Disruption
Build a Cloud Portfolio Roadmap with a Business Use Case & Economic
Business Case Analysis
Cloud Assessment to will gather & map all application criteria, including
Legal & Regulatory performance, security, legal & regulatory requirements.
Integration, Migration Cloud Transition planning and Cloud Application Deployment for a portfolio of
& Transition applications, securely migrating applications & data to Cloud
Cloud Application Cloud Application Development to deliver custom-developed Cloud-Ready
Development Applications based on your application’s requirements
Cloud Provider Lock- Cloud Brokerage Services & migration technologies enable cloud integration,
In vendor selection, sourcing, & procurement capabilities to move to the best-fit cloud.
Cloud Brokerage Services to deliver Cloud Governance & Control with an audit,
Governance & request & approval system & cloud cost controls to help manage multiple cloud
Management environments.
Improved Cloud Security is achievable with the right security services, but it requires
Security Risks discipline from exiting security tenants expanded and modified for cloud
SLAs & Application Evaluate SLAs coinsider application performance monitoring, backup/restore,
Performance patching, application management & security services.
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© Copyright 2011 Hitachi Consulting

4. The Cloud Consumption Challenge
n Complex Cloud Ecosystem
à Vast, Diverse, Evolving & Complex
Services Cloud Services Consumers
Providers à Community of interacting providers and
consumers selling & using cloud
à With a complicated set of technology and
SaaS business relationships
n Shift in IT Consumption
à Increase in providers, stakeholders &
PaaS business relationships to managed
à Requires integration capabilities to connect &
enable cloud potential
IaaS n Need for Intermediaries & Integrators
à To address cloud adaption, on-boarding,
integration, cost and complexity challenges
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© Copyright 2011 Hitachi Consulting

5. What is a Cloud Service Broker?
n Enterprises Cloud Adoption is a Multi-Source Hybrid Mix
à Businesses are already negotiating multiple cloud service contracts with different cloud providers
à Using numerous different cloud services - multiple contracts, payments, providers to manage
n Businesses Need Different Cloud Services to Work Together
à How they can unify, aggregate and integrate multiple and different cloud service
à To achieve maximum effectiveness, efficiency and business value
n Cloud Service Broker (CSB)
à Emerging trend in the broader cloud computing industry
à Role is evolving with broad consensus importance cloud ecosystem among industry analysts
à Getting the most from the cloud requires knowledgeable experts: Cloud Service Broker (CSB)
n CSB Simplification
à An intermediary and aggregator between consumers and cloud providers, helping consumers manage the
complexity of cloud services.
à Makes it less expensive, easier, safer and more productive to navigate, integrate, aggregate, customize,
consume and extend cloud services to span multiple diverse cloud services providers
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© Copyright 2011 Hitachi Consulting 4

6. Cloud Ecosystem Management Platform - Cloud Service Broker
SaaS
Mid Market
PaaS
Business IT
Commodity
Enterprise IT IaaS
Organizations
Federal Enterprise
IaaS
Government IT
Organizations
Private
Cloud
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© Copyright 2011 Hitachi Consulting

7. Our Solution Business Value
n Cloud Service Broker
à Cloud Ecosystem Management Platform
à Functions as an Cloud Service Broker (CSB)
à Enables rapid, integrated and efficient delivery of IaaS, PaaS & SaaS Cloud solutions
n Delivery of Customized Cloud Solutions
à Centralized solution for aggregating, customizing, automating IaaS from multiple providers
à Provides a single point of transparency, accountability, sourcing and governance control
n Simplifies the Complexity of the IaaS Delivery
à Choice: public, hybrid and private IaaS solution comparison and choice, Comparison
among multiple and different IaaS solutions
à Control: a central IaaS broker, positioning IT & CIO as the principal integrator,
provisioner, procurer and governor for all IaaS solution needs
à Savings: IaaS and datacenter solution (TCO comparison and optimization to deliver
solutions on the lowest cost platform meeting application, data and security requirements
à Integration: Integrated IaaS service delivery and procurement automation platform
©2012 Hitachi Consulting Corporation – Proprietary and Confidential, All Rights Reserved
© Copyright 2011 Hitachi Consulting