1. Internet Marketing Practices Week 3: Acquiring Visitors, Part II Alan Chen, 2011

3. E-mail marketing

6. What's the most effective way?

8. Encouraging users to go to your store?

9. Encouraging users to make inquiry?

10. Encouraging users purchasing online?

13. How Google AdWords Works? Reallusion Google Visitors The more relevant the keywords, the lower the price Create ADs Determine Keywords Detemine Price Order by Price & Relevance Pay by Clicks (PPC)

14. AdWords Plan Campaign & daily budget Ad Groups & Keywords Ads, message, and landing page

15. AdWords Optimization CTR CTR & Conversion 3.5% 2.5% 2.8% 1.2% 5.1% 3.8%

16. Then We Know the Effective Keywords and Messages Many users are looking for solutions to... This approach meets their needs!

18. Set your initial bid lower than your Value per Click

19. Adjust your bid to generate more profit

20. What's the value of each product download? 1Q2011 IC CT CTA WC Download attempt Download complete Copy sold Price (Pro version) Value/download attempt Value/download complete

21. Price Impression Clicks Downloaded Cost Revenue Profit @0.3 40,000 600 120 180 600 $420 @0.5 40,000 1,200 240 600 1,200 $600 @0.8 40,000 1,800 360 1,440 1,800 $360 行銷的目標不是減少成本，而是增加顧客，並將利潤最大化 - 不可不知的矽谷網路行銷學 Assume per download worth $5

22. That's the idea of A/B Testing and Optimization

25. http://www.google.com/websiteoptimizer/

30. (edit, editing, editor...)

31. Wikipedia ranks best

33. How good, or bad, we are doing now?

34. We got better traffic at lower cost

35. We also got good ranking via SEO Animation software: #2 2d animation software: #10 3d animation software: #5 2d character animation: #3 3d character animation: #4 2d cartoon maker: #6 Realtime filmmaking: #1 2d cartoon software: #7

37. Animation creator: #2

38. Animation movie software: #1

42. Surprising Results

43. What can We Do to Improve it? * Get More Keywords in Better Positions * Increase Click and Conversion Rate Make it a habit

44. Reduce Duplicate Title/Description

46. If you don't have a description, they will create one for you, no matter you like it or not...

47. Take Advantage of Internal Links

50. Search_engine_marketing.html >=

51. Searchenginemarketing.html Matt Cutts provided SEO advice in a 2010 Google I/O conference (2010/6): http://www.youtube.com/watch?v=7Hk5uVv8JpM

54. /crazytalk/default.asp

56. Re-direct page does not weight as high as direct

61. Provide links & meaningful anchor text in web pages

62. Highlight important keywords with standard tags

63. CSS and HTML 5 can be the better alternative We will move on to Conversion in 2 weeks

64. Feedback last week

68. We can focus on optimizing major pages, but ranking #3 or #30 of all the other pages make bigger differences

70. Maybe SOP is required http://www.sdhinteractive.com/blog/2011/04/top-google-result-gets-36-4-of-clicks-study/

74. *** Meaningful description (CTR)

75. ** Proper folder/file name

76. ** Use H1, H2, etc. to emphasize, especially repeating image titles

79. Exercise: What kinds of A/B testing you think will be useful to Reallusion, why?

80. That's all for today, any question?