The slides for my talk at Genre 2012: "Visually Re/Framing the Genres of Graduate Education."

1. Visually Re/Framing
the Genres of
Graduate Education
Collin Gifford Brooke
Syracuse University
@ cgbrooke
I have a disease; I see language.
Roland Barthes by Roland Barthes
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2. “Disciplinary
InfoVis
Genre
Tools Competence”
Artemeva and Fox, “Awareness Versus Production: Probing Students’ Antecedent Genre Knowledge.” JBTC 24 (October 2010): 476-515.
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4. “Absent direct instruction, graduate education in English
assumes that students learn how to write critically through
repeated exposure and an osmosis-like process” (485).
Micciche & Carr, “Toward Graduate-Level Writing Instruction.” CCC 62 (Feb 2011): 477-501.
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5. Seeing Language
“...I inform my experience, I deliberately begin reading, with an intention to
experience the material constitution of the text. It is as if a type-designer
invited me to look at the design of his type as he discussed type-design.”
Joseph Williams, “The Phenomenology of Error.” CCC 32 (1981): 152-168.
“...a field this large cannot be understood by stitching together separate bits of
knowledge about individual cases, because it isn’t a sum of individual cases; it’s
a collective system, that should be grasped as such, as a whole...”
Franco Moretti, Graphs, Maps, Trees: Abstract Models for a Literary Theory
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6. Seeing Language
?
close reading distant reading
material constitution collective system
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7. Seeing Language: Page Text Intertext Network
The physical fact of the text, with its spatial appearance
on the page, requires visual apprehension: a text can be
seen, must be seen, in a process which is essentially
different from the perception of speech.
Stephen Bernhardt,
“Seeing the Text”
CCC 37.1 (1986)
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8. Seeing Language: Page Text Intertext Network
Tables of Contents
topical
Bibliographies
alphabetical
Course Syllabi
chronological
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9. Seeing Language: Page Text Intertext Network
Carolyn Miller, “Genre as Social Action”
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10. Seeing Language: Page Text Intertext Network
tagclouds/wordles
as elevation maps
of texts
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11. Seeing Language: Page Text Intertext Network
NY Times, DNC/RNC coverage, 2008
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12. Seeing Language: Page Text Intertext Network
Carolyn Miller, “Genre as Social Action”
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13. Seeing Language: Page Text Intertext Network
Derek Mueller, “Digital Underlife in the Networked Writing Classroom”
Computers and Composition 26.4 (2009).
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14. Seeing Language: Page Text Intertext Network
20 years of College Composition and Communication
delicious.com/ccco
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15. Seeing Language: Page Text Intertext Network
Valdis Krebs, “Divided We Stand...Still” (2004)
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16. Seeing Language: Page Text Intertext Network
Christopher Warnow,
“A Thousand Milieus”
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17. Seeing Language: Page Text Intertext Network
Dan Wang, “Is There a
Canon in Economic Sociology?”
Accounts 11.2 (2012)
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18. For writers to make things happen...they must understand the directions
in which a field is developing at any given time and possess the
rhetorical savvy necessary for positioning their work within it..
Berkenkotter and Huckin, Genre Knowledge in Disciplinary Communication
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Defamiliarization

20. the creation of methods of interpretation
Graphesis
that are generative and iterative, capable
of producing new knowledge through the
aesthetic provocation of graphical expressions.
Johanna Drucker, Speclab: Digital Aesthetics and Projects in Speculative Computing
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21. Allegorithm (Algorithm + Allegory)
Alexander Galloway, Gaming
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22. Image and text credits available at:
http://www.cgbrooke.net/genre12
Collin Gifford Brooke
Syracuse University
@ cgbrooke
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