This document provides tips and information about using LinkedIn to build your professional network and personal brand. It discusses the key features of LinkedIn, including basic and premium account types. It emphasizes the importance of creating a complete profile with a professional photo, headline, summary, skills, work history and recommendations. The document also suggests using LinkedIn's status updates, groups and publishing platform to engage your network. Finally, it recommends supplementing your LinkedIn presence with a personal website, blogs, Twitter and other social networks to further develop your brand.

1. Link Up with LinkedIn
FLICKR USER:

2. Who Am I?
Christopher Barrows
Social Media and Mobile Products Coordinator
@CBarrows

3. So Who Are You?
FLICKR USER: ANOTHERPHOTOGRAPH

4. …Your Digital Identity Matters

5. So, why should I be
using LinkedIn?
?

6. Fast Facts about LinkedIn
FLICKR USER: THATGUYFROMCCHS08

7. Fast Facts about LinkedIn
FLICKR USER: THATGUYFROMCCHS08
• LinkedIn is home to over 75 million
professionals.
• Over 1 million companies have a
profile on LinkedIn

8. LinkedIn puts YOU in the driver’s Seat

9. Getting Started with LinkedIn
www.linkedin.com/reg/join

10. Types of Accounts
What’s the right account for you?
• Basic Account (Free)
• Premium Accounts

11. Types of Accounts
What’s In A Basic Account?
• Request and provide recommendations
• Request up to 5 introductions at a time
• Search and view profiles of other members
• Receive unlimited InMail messages
• View 100 results per search
• Save up to 3 searches for weekly alerts

12. Premium Accounts
Account Types
• Business*
• Job Seeker*
• Sales Professional
• Recruiter

13. Premium Accounts - Job Seeker

14. Premium Accounts - Business Plan

15. Building The Perfect Profile
FLICKR USER: FORDEU

16. Use A Professional Looking Profile Photo
SOURCE: LINKEDIN - CHRIS BARROWS

17. Create A Great Profile Headline
SOURCE: LINKEDIN - LINDSEY POLLAK
10 LinkedIn Headlines That Stand Out:
http://po.st/f72Yla

18. Tell YOUR Story Using Summary Section
SOURCE: LINKEDIN - TED RUBIN

19. Share Your Skills!
SOURCE: LINKEDIN - DAVE KERPEN

20. Show Your Education
SOURCE: LINKEDIN - MARY ALICE BARROWS

21. Ask for Recommendations
SOURCE: LINKEDIN - CHRIS BARROWS

22. Show You Care (Volunteer Experience)
SOURCE: LINKEDIN - ALLY GREER

23. Share Your Portfolio of Work
SOURCE: LINKEDIN - BRIAN MURRAY

24. Keep Your Profile Up-To-Date
FLICKR USER: DARRONB

25. Utilizing The Tools LinkedIn Offers
FLICKR USER: TASHLAND

26. Status Updates
- By posting a link in the box, it creates a
preview below.
- Using the paper clip, you can attach an
image to your post.

27. LinkedIn Groups

28. LinkedIn Publisher

29. LinkedIn University and Alumni Portal
SOURCE: LINKEDIN - WILLIAM PATTERSON UNIVERSITY

30. LinkedIn Resources
LinkedIn for Students
• https://university.linkedin.com/linkedin-for-
students
!
LinkedIn’s YouTube Page
• https://www.youtube.com/user/LinkedIn
!
Lindsey Pollak
• http://www.lindseypollak.com/
!
#LinkedInChat
• Tuesdays at 8 p.m. EST

31. Building Your Brand - Beyond LinkedIn
FLICKR USER:

32. Personal Webpage or Blog
SOURCE:

33. Google + Communities
SOURCE: GOOGLE+ - SMALL BUSINESS MARKETING COMMUNITY

34. Twitter and Tweetchats
SOURCE: #SBIZHOUR

35. Suggested Tweetchats
- #SEOChat (Monday at 10 a.m. EST)
- #SBizHour (Monday at 4 p.m. EST)
- #InternPro (Monday at 9 p.m. EST)
- #JVMChat (Every other Tuesday, 1 p.m. EST)
- #BizHeroes (Tuesday at 2 p.m. EST)
- #BrandChat (Wednesday at 10 a.m. EST)
- #AdWeekChat (Thursday at 10 a.m. EST)
!
!
!
!

36. …but that’s just a sample

37. Personal Branding Tools
- Refresh.Io (https://refresh.io/)
- Helps you keep track of conversations and how you’ve
built relationships
- Riffle (Google Chrome extension)
- Easily find where connections are on social media and
beyond
- About Me (about.me)
- Don’t have time for a website? Grab you space on the web
!
- Google Alerts (alerts.google.com)
- Set up searches so you’re aware when you come up in
conversation and can engage when opportunity strikes
!

38. Questions?

39. Thank You!

40. Contact Me
Chris Barrows(@CBarrows)
Chris.Barrows@nyu.edu