1. Kids’ Meals Toy Ordinance
San Francisco, CA
Collaboration
Multiplier Linda Shak, MPH
Juliet Sims, MPH
May 20, 2011
www.preventioninstitute.org
What’s Health Got
To Do With It?

3. Quality Prevention is
the Catalyst for Change
ENVIRONMENT
HEALTH
& SAFETY
BEHAVIOR
“Don't expect politicians, One Key Fact:
even good ones,
to do your job for you.
Politicians are like weather
vanes. Our job is to make
the wind blow. ”
Useful policy is often developed
David Brower, environmentalist locally

4. Forming Broader Partnerships to
“The determinants of health are Meet Mutual Goals
beyond the capacity of any one
practitioner or discipline to
manage… We must collaborate to
survive, as disciplines and as
professionals attempting to help
our communities and each other. ”
–Mitchel and Crittenden,
Washington Public Health Fall 2000
Why is Multi-Field Collaboration
is Hard Work? Multi-Field Collaboration is Hard Work
Diverse partners:
View the world differently
May lack understanding of other field’s issues,
values, capabilities, and goals and priorities
Speak different languages
Follow different mandates
Must juggle issues between the
“home” agency and the collaborative
Benefits to Multi-Field Collaboration
Brings in the diverse expertise and resources
Provides access to broader constituencies and
What are the advantages of working networks
with different fields?
Increases access to funding opportunities and
other resources
Fosters sustainability

5. Collaboration Multiplier
Collaborator 1 Collaborator 3
Expertise: Expertise:
Shared Outcomes
Anticipated Anticipated
Outcomes: Outcomes:
Healthy
Key Strategies:
Partner Strengths
Key Strategies:
Safety &
Eating &
Preventing
Physical
Collaborator 2 Collaborator 4 Violence
Expertise: Expertise: Activity
Joint Strategies/
Anticipated Activities Anticipated
Outcomes: Outcomes:
Key Strategies: Key Strategies:
Addressing the Intersection:
Preventing Violence and Promoting Healthy Eating and Active Living
“Reality and perception of violence are justifications
for people not being outside or letting children outside,
and not walking to places that they normally would”
-Community Leader
Preventing violence through urban farming
Denver, CO
Violence Prevention
Public Health
City Council
Urban Agriculture

6. Collaboration Multiplier
Collaborator 1 Collaborator 3
Expertise: Expertise:
Shared Outcomes
Anticipated Anticipated
Outcomes: Outcomes:
Key Strategies: Key Strategies:
Partner Strengths
Collaborator 2 Collaborator 4
Expertise: Expertise:
Joint Strategies/
Anticipated Activities Anticipated
Outcomes: Outcomes:
Key Strategies: Key Strategies:
Collaboration Multiplier:
Improving Safety and Increasing Access to Healthy Food
Public Health PH Violence Prevention VP Urban Agriculture
Expertise: Expertise: UA
• Experience in population-based interventions •Expertise in youth violence prevention and Expertise:
and collection of data on chronic disease and intervention
injury rates
Anticipated Outcomes: Anticipated Outcomes:
• Unification of collaborative efforts to address •Decreased gang violence and increased
violence and chronic disease positive opportunities for at-risk youth
Key Strategies: Key Strategies:
• Facilitate system and policy changes that link •Build youth leadership and connect youth
+
healthy eating active living with violence to training and employment opportunities Anticipated Outcomes:
prevention efforts
Urban Agriculture UA City Council CC
Expertise: Expertise:
• Knowledge on urban food system infrastructure and • Knowledge and ability to influence local
implementation policy decisions
Anticipated Outcomes: Anticipated Outcomes:
• Long-term partnerships to achieve sustainable •Policies that promote health and safety in
Key Strategies:
food systems the district
Key Strategies: Key Strategies:
• Create mechanisms for residents to access •Help leverage funds for long-term
fresh, affordable healthy foods sustainability
Urban Agriculture Violence Prevention
UA VP
Expertise: Expertise:
• Knowledge on urban food system infrastructure
and implementation
Anticipated Outcomes: Anticipated Outcomes:
• Long-term partnerships to achieve sustainable
food systems
Key Strategies: Key Strategies:
• Create mechanisms for residents to access
fresh, affordable healthy foods

7. Public Health PH Violence VP
Shared Outcomes Prevention
Violence Prevention Expertise:
• Experience in population-based
Expertise:
VP interventions and collection of data on
chronic disease and injury rates
• Expertise in youth violence prevention
and intervention
Expertise:
Anticipated Outcomes:
Anticipated Outcomes:
• Expertise in youth violence prevention and • Unification of collaborative efforts to
• Decreased gang violence and
address violence and chronic disease
intervention increased positive opportunities for
at-risk youth
Key Strategies: Partner Strengths Key Strategies:
• Facilitate system and policy changes
that link healthy eating active living • Build youth leadership and connect
youth to training and employment
Anticipated Outcomes: with violence prevention efforts
opportunities
• Decreased gang violence and increased Urban Agriculture
UA City Council CC
positive opportunities for at-risk youth Expertise:
Expertise:
• Knowledge on urban food system
• Knowledge and ability to influence
infrastructure and implementation
local policy decisions
Joint
Anticipated Outcomes:
Strategies/Activities
Key Strategies: Anticipated Outcomes:
• Long-term partnerships to achieve
• Policies that promote health and
sustainable food systems
• Build youth leadership and connect youth to safety in the district
training and employment opportunities
Key Strategies:
Key Strategies:
• Create mechanisms for residents to
• Help leverage funds for long-term
access fresh, affordable healthy
sustainability
foods
Shared Outcomes Partner Strengths
PH + VP + UA + CC • Established trust and respect in
community
• Strong partnerships among partner • Local policy maker involvement
organizations and community and support
members
• Experience in community
• Safe community gathering space: engagement and training
Urban farm
• Content expertise
• Employment for youth and adults
• In-kind support
• Increased access to healthy foods
• Linked to broader city-wide
• Institutional systems and local initiatives
policies to promote health and
safety
Partner Strengths Joint Strategies/Activities
UA Established trust and respect in
•
• Establish urban farm and farmer’s market
community
• Build youth capacity to understand goal
and advocate for environmental and policy
• Experience in community VP changes
engagement and training
• Build capacity of leaders
• Cultivate relationships and partnerships
PH In-kind support
•
• Connect youth and community
residents to training and employment
• Linked to broader city-wide opportunities
initiatives
CC

8. PH VP
Public Health Violence Prevention
Expertise: Shared Outcomes
Expertise:
• Strong partnerships among partner
Joint Strategies/Activities •Experience in population-based
interventions and collection of data organizations and community members •Expertise in youth violence
prevention and intervention
on chronic disease and injury rates • Safe community gathering space: Urban farm
• Employment for youth and adults
• Establish Urban Farm and Farmer’s Anticipated Outcomes: • Increased access to healthy foods
• Institutional systems and local policies to Anticipated Outcomes:
•Unification of collaborative
Market efforts to address violence and
promote health and safety •Decreased gang violence and
chronic disease increased positive
opportunities for at-risk youth
Key Strategies:
Partner Strengths
PH + UA
VP •Facilitate system and policy • Established trust and respect in community
Key Strategies:
changes that link healthy eating •Build youth leadership and
• Local policy maker involvement and support connect youth to training and
active living with violence • Experience in community engagement and
prevention efforts employment opportunities
training
UA • Content expertise
Urban Agriculture CC
• Connect Youth and Community • In-kind support City Council
• Linked to broader city-wide initiatives
Expertise/:
Expertise:
Residents to Training and Employment •Knowledge on urban food • Knowledge and ability to
Opportunities system infrastructure and
implementation Joint Strategies/Activities
influence local policy
decisions
Anticipated Outcomes: • Establish urban farm and farmer’s market
Anticipated Outcomes:
• Build youth capacity to understand goal and
PH + VP + UA + CC •Long-term partnerships to
achieve sustainable food
advocate for environmental and policy changes •Policies that promote health
• Build capacity of leaders and safety in the district
systems • Cultivate relationships and partnerships
• Connect youth and community residents to
Key Strategies: training and employment opportunities Key Strategies:
•Create mechanisms for
•Help leverage funds for long-
residents to access fresh,
term sustainability
affordable healthy foods
Elements of Collaboration Multiplier can be
“While I have always known that it is
modified depending on coalition needs…
important to address violence
while promoting healthy eating active living,
FUNDED MANDATES the issue has always seemed like
PROBLEM DEFINITION
something ‘outside of my scope,’ and
I have not had the tools or understanding
APPROACHES PLAYERS
to deal with this issue.”
FUNDING SOURCES - Community grantee representing HEAL
“This initiative has helped me connect
Activity
with violence prevention organizations, and
I have been able to learn from these
partners and become familiar with their
tools and policy and environmental
change initiatives.”
- Community grantee representing HEAL

9. Collaboration Multiplier Collaboration Multiplier
Importance – Why is this issue important to your field?
Key Strategies - What key strategies/activities are you Expertise/Assets - What expertise and resources (knowledge,
implementing that are relevant to this issue? skills, training, funding) do you bring to the table?
Results/Outcomes - What specific results/outcomes are you Results/Outcomes - What specific results/outcomes are you
seeking related to the collaborative goals? What does success seeking related to the collaborative goals? What does success
look like? look like?
Expertise/Assets - What expertise and resources (knowledge, Key Strategies - What key strategies/activities are you
skills, training, funding) do you bring to the table? implementing that are relevant to this issue?
Partnership – Which partners/participants can you bring to the
table to enhance outcomes?
Organizational Benefit – How does your organization benefit
from participating in this collaborative?
Collaboration Multiplier Collaboration Multiplier
Policy Goal 1: You are working to alter your city’s Policy Goal 1: You are working to alter your city’s
zoning codes, which are creating barriers to urban zoning codes, which are creating barriers to urban
agriculture. agriculture. Possible partners (choose 4):
Community development
Policy Goal 2: You are trying to develop and
Land use planners
implement a healthy, sustainable, and local food
Legal experts
procurement policy for all county agencies.
Civil rights/grassroots organizers
Policy Goal 3: You are trying to pass a local tax on Hunger activists
soda to help fund child prevention programs to advance Sustainable agriculture advocates
healthy eating and active living. Environmental justice
City council member
Faith-based organization
Collaboration Multiplier Collaboration Multiplier
Policy Goal 2: You are trying to develop and implement a Policy Goal 3: You are trying to pass a local tax on soda
healthy, sustainable, and local food procurement policy to help fund child prevention programs to advance healthy
for your county. Possible partners (choose 4): eating and active living. Possible partners (choose 4):
Farmers/farming groups School superintendent
Health department staff Faith-based community
Hunger activists Health care
Sustainable agriculture activists City council member
Health care Transportation
Legal experts Civil right/grassroots organizers
Board of supervisor member School food director
Parks and recreation

10. Collaboration Multiplier Next Steps After Completion
of Collaboration Multiplier
Expertise/Assets - What expertise and resources (knowledge,
skills, training, funding) do you bring to the table? Tailor your messages to engage different
Results/Outcomes - What specific results/outcomes are you
sectors in achieving your goals
seeking related to the collaborative goals? What does success
look like? Identify missing partners, outreach, and learn
Key Strategies - What key strategies/activities are you how they fit into the matrix
implementing that are relevant to this issue?
Focus on the gaps or needs to reduce
duplication of effort
ADD Implementation of what they have;
selecting common priority strategies
Collaboration Multiplier
TOOLS Collaborator 1
Expertise /
Resources:
Anticipated
Shared Outcomes
Collaboration
3
Expertise /
Resources:
Anticipated
Outcomes: Outcomes:
Key Key
Strategies: Partner Strengths Strategies:
Collaborator 2 Collaborator
Expertise / 4
Expertise /
Resources: Resources:
Joint Strategies/
Anticipated Anticipated
Activities
Outcomes: Outcomes:
Key Key
Strategies: Strategies:
www.preventioninstitute.org
ENACT Local Policy Database
ENACT Promising Practices in Nutrition and
Environmental Physical Activity
Nutrition &
Activity Catalogues promising
Community policies in nutrition and
activity at the local level
Tool
http://www.preventioninstitute.org/sa/ http://www.preventioninstitute.org/sa/policies/

11. Convergence Partnership Food Brief
Developing Effective Coalitions:
The 8-Step Process
8. Improve through evaluation
7. Maintain coalition vitality
6. Develop a successful structure
www.preventioninstitute.org
5. Anticipate necessary resources
4. Convene the coalition
3. Devise preliminary objectives and activities Linda Shak: linda@preventioninstitute.org
2. Recruit the right people
Juliet Sims: juliet@preventioninstitute.org
1. Analyze program objectives, determine
whether to form a coalition 221 Oak Street
Oakland, California 94607
phone: 510-444-7738 fax: 510-663-1280