Weitere ähnliche Inhalte Ähnlich wie FirstRain Delivers (20) Kürzlich hochgeladen (20) 1. Unlock the Business Web ™
Carolyn Flynn
cflynn@firstrain.com
© FirstRain 2011 - Confidential www.FirstRain.com 1
2. FACT:
People in your organization need relevant and timely
information about the critical events impacting their
markets, industries, customers & competitors on which
to base business decisions.
© FirstRain 2011 - Confidential www.FirstRain.com 2
3. FACT:
Your team is searching for intelligence. The only question is
how much it’s costing you in terms of …
time spent wading through consumer-focused search results
risk of missing or inaccurate intelligence
budget from expensive research aggregators
© FirstRain 2011 - Confidential www.FirstRain.com 3
4. FACT:
Collaboration Platform and CRM investments require high-quality
content to unlock new opportunities.
This is where
Customer • Customer Intelligence
enterprise
collaboration happens – Uncovering real opportunities
& Prospect and establishing stronger
today …
Intelligence relationships
• Contact Info
✓ Contact Info
– Required to identify and
connect with prospects
• Company Data
✓ – Needed to define
markets and
territories
© FirstRain 2011 - Confidential www.FirstRain.com 4
5. Team leaders need to drive real collaboration via
personalized customer and competitor intelligence
delivered to their global teams in real-time.
© FirstRain 2011 - Confidential www.FirstRain.com 5
6. Professional Research tools are unnecessarily
expensive and complex for most business users
So-called Sales Intelligence services focus on
company or customer contact data but have highly-
limited actual Business Web intelligence
Simple Web Aggregators are noisy, imprecise
and cluttered with consumer Web content
© FirstRain 2011 - Confidential www.FirstRain.com 6
7. The CHALLENGE:
The noise of the Consumer
Web makes high-quality
Consumer
Web Customer, Competitor and
Market Intelligence hard to
find …
© FirstRain 2011 - Confidential www.FirstRain.com 7
8. THE IMPACT:
Partnerships / M&A Friends Increasing the time spent
searching and the risk of
Industry Trends
missing key developments
Key Developments
THE RESULT:
Marketing Initiatives
Key Wins & Losses
Consumer • Missed opportunities
Web • Longer sales cycles
Product Launches • Competitive risk
Partnerships / M&A
Licensing
Regulatory Changes
Management Changes
© FirstRain 2011 - Confidential www.FirstRain.com 8
9. THE IMPACT:
Partnerships / M&A Friends Increasing the time spent
searching and the risk of
Industry Trends
missing key developments
Key Developments
THE RESULT:
Marketing Initiatives
Key Wins & Losses
Consumer • Missed opportunities
Web • Longer sales cycles
Product Launches • Competitive risk
Partnerships / M&A
Licensing • “Save at MacMail.com”
• “Ultra-thin 15-inch MacBook to
Regulatory Changes Launch in Q2”
• “Price Advances: AAPL, BLK,
Management Changes
DKS …”
© FirstRain 2011 - Confidential www.FirstRain.com 9
10. The FirstRain
Source evaluation
Crawling & acquisition
Non-business content
filtering
Entity, fact & topic
identification
Business Web Graph
application
Anomaly detection
Duplicate identification
Relevancy ranking
© FirstRain 2011 - Confidential www.FirstRain.com 10
11. The FirstRain
Monitors personalized
to focus on your
business
© FirstRain 2011 - Confidential www.FirstRain.com 11
12. A powerful Web App
Daily Email Briefs
Convenient Mobile Apps
A rich and visual iPad App
Delivered into the
workflows Sales, Marketing
Targeted RSS Feeds
and Knowledge
Management Professionals
need, such as … Easily integrated
Embedded Components
© FirstRain 2011 - Confidential www.FirstRain.com 12
14. Team Intelligence Directly to Your Workflow
Field Sales and Business Development
Need: Pre-configured, custom monitors covering
THEIR world
Solution: Daily Email Briefs, Mobile & iPad Apps
Organization-wide intelligence, Executive
Communications
Need: One click to current customer, competitive
and market developments
Solution: Embedded Components or RSS Feeds
Targeted Team Intelligence
Need: Customized monitors, delivering targeted
content to global sales, product or strategy teams
Solution: Embedded components in company
collaboration platform, iPad and Mobile Apps
© FirstRain 2011 - Confidential www.FirstRain.com 14
15. The FirstRain Business Web Graph
Creates dynamic interconnections
between sectors, industries and companies
using Business Lines & Dynamic Topics
Personal Digital Handheld Operating
Assistants Systems
Smartphones Mobile Applications
“Jobs: Today Apple is going
Cloud Computing Mobile Application to reinvent the phone”
Stores - ZDNet, Jan. 9, 2007
© FirstRain 2011 - Confidential www.FirstRain.com 15
16. The FirstRain Business Web Graph
Creates dynamic interconnections
between sectors, industries and companies
using Business Lines & Dynamic Topics
Personal Digital Handheld Operating
Assistants Systems
Smartphones Mobile Applications
"Announcing the Android
Cloud Computing Mobile Application 1.0 SDK, release 1”
Stores
- Android Developers Blog,
Sep. 23 2008
© FirstRain 2011 - Confidential www.FirstRain.com 16
17. The FirstRain Business Web Graph
Creates dynamic interconnections
between sectors, industries and companies
using Business Lines & Dynamic Topics
Result is an active graph of linked
Business Web concepts uncovering:
The relationships between them …
The changes that are meaningful …
The anomalies that indicate events …
© FirstRain 2011 - Confidential www.FirstRain.com 17
18. The FirstRain Business Web Graph
• 8,000+ Business Lines & Dynamic Topics
• Multi-layered interconnections forming a rich graph of
business concepts
Communication Personal
Equipment Computers
e.g., Nokia, Motorola e.g., Apple, Acer
• Yet still flexible enough
to map to conventional
SMARTPHONES
hierarchies (e.g., GICS
or SIC)
Consumer Durables & Internet Search
Electronic Equipment e.g., Google
e.g., Samsung, LG, Sony
© FirstRain 2011 - Confidential www.FirstRain.com 18
19. The FirstRain Business Web Graph
• 8,000+ Business Lines & Dynamic Topics
• Multi-layered interconnections forming a rich graph of
business concepts
• Smartphone Market • Mobile Application Stores Electronic Gadgets
• 3D Smartphone • Mobile VOIP • Video Calling
• iPhone Reseller Information • Mobile Phone Software - • 3D Vision Technology
• Mobile Bandwidth Demand and Pricing • Mobile Phone Industry
• Palm Pre Phone • Google Nexus One • Handheld Operating Systems
• Mobile Application Market • Mobile Search • GPS-Enabled Phone Devices
• iPhone • Mobile Commerce • Mobile Instant Messaging
• LiMO - Mobile Phone Platform • Mobile Gambling Trends
• Palm Pixi Phone • Android - Mobile Phone • Mobile Phone Accessory
• BlackBerry Platform Market
• Mobile Content Industry • Mobile Payment Solutions • Consumerization of Information
• Mobile Trading Services • Mobile Phone Retail Trends Technology (IT)
• Wireless Mobility Management • Consumer Spending - • Mobile Computing Overview
© FirstRain 2011 - Confidential www.FirstRain.com 19
20. The FirstRain Business Web Graph
Sample FirstRain Global Topic Coverage
Cloud Energy &
Outsourcing Security
Computing Environment
―Cloud Computing ―Outsourcing ―Risk Advisory ―Renewable Energy
Trends‖ Contracts‖ Services‖ Spending‖
―Risk Management
―Cloud Security‖ ―BPO Industry‖ ―Going Green Costs‖
Software Solutions‖
―Outsourcing Industry ―Network Security ―Sustainable
―Cloud Storage‖
Investment Trends‖ Trends‖ Packaging‖
―Staffing & ―Environmental
―Security Software &
―Cloud Gaming‖ Outsourcing Services Industry Investment
Services Industry‖
Industry‖ Trends‖
© FirstRain 2011 - Confidential www.FirstRain.com 20
21. The FirstRain Business Web Graph
Sample FirstRain Global Industry Coverage
―Automotive
―Automotive Thought ―Auto Dealership ―Automotive Industry
Automotive Manufacturers
Leaders‖ Industry‖ Corporate Layoffs‖
Industry‖
Financial ―Financial Services ―Financial Services ―Financial Services ―Financial Services
Services Software Trends‖ Industry‖ Thought Leaders‖ Awards And Surveys‖
―Food Beverage
―Food Major ―Food Wholesale ―Food Beverage
Food Diversified Industry‖ Industry‖
Industry Regulatory
Pricing Trends‖
Information―
―Technology Industry ―Technology ―Technology Thought
High Tech. ―Technology Sector‖
Investment Trends‖ Startups‖ Leaders‖
© FirstRain 2011 - Confidential www.FirstRain.com 21
22. The FirstRain Business Web Graph
Uncovering Powerful Content Intersections
Cloud Energy &
Outsourcing Security
Computing Environment
Automotive
―Automotive
―Cloud Computing
Financial Manufacturers
Trends‖
Services Industry‖
Food
High Tech.
© FirstRain 2011 - Confidential www.FirstRain.com 22
23. The FirstRain Business Web Graph
Uncovering Powerful Content Intersections
Cloud Energy &
Outsourcing Security
Computing Environment
Automotive
―Food Industry – ―Sustainable
Financial Major Diversified‖ Packaging‖
Services
Food
High Tech.
© FirstRain 2011 - Confidential www.FirstRain.com 23
24. The FirstRain Business Web Graph
Uncovering Powerful Content Intersections
Cloud Energy &
Outsourcing Security
Computing Environment
Automotive
Financial ―Financial Services ―Risk Advisory
Services Segment‖ Services‖
Food
High Tech.
© FirstRain 2011 - Confidential www.FirstRain.com 24
25. FirstRain: Delivering Daily Value
84% of FirstRain users use our solutions daily or multiple times per week
96% of users find FirstRain useful in their daily jobs
90% of users find business information on FirstRain that they would not
have been likely to find in Google or other consumer Web search
engines
87% of FirstRain users save more than 2 hours per week because of
FirstRain
— FirstRain Customer Satisfaction Survey, July 2011
© FirstRain 2011 - Confidential www.FirstRain.com 25
26. Delivering Solutions to the World’s
Leading Companies and Platforms
© FirstRain 2011 - Confidential www.FirstRain.com 26
27. FirstRain: Delivering Real Results
―First thing every morning, I come in and read my FirstRain
email report, and it's a fantastic time saver‖
• Kevin Bailey, Senior Director, Global Market Analytics and Strategies,
Symantec
―With FirstRain, Alder found that we could cut to the chase in
getting to relevant business information, much better than we
could with Google or Yahoo!‖
• Kevin Chow, Senior Director, Business Development, Alder
Biopharmaceuticals
© FirstRain 2011 - Confidential www.FirstRain.com 27
28. FirstRain: Delivering Real Results
―[FirstRain] has allowed my sales team to gain more credibility
with our clients and stay on top of their business changes.‖
• Larry Beecher, VP Sales, Americas, StreamServe
―FirstRain provides JVC with very specific, highly targeted
information about our customers, competitors and markets, on
a daily basis.‖
• Lon Mass, VP Sales & Marketing, JVC
© FirstRain 2011 - Confidential www.FirstRain.com 28
29. FirstRain: Delivering Real Results
―We found information with FirstRain that we were simply not
finding on the Web—maybe it was there, but it's so buried we
just couldn't find it.‖
• Kevin Chow, Sr. Dir., Business Development, Alder Biopharmaceuticals
―We were looking for a better solution to find business relevant
content from the Web and found FirstRain to be superior to
others in this space at delivering highly relevant content.‖
• Mark Heindselman, Manager, Knowledge Network & Info Services, Emerson
© FirstRain 2011 - Confidential www.FirstRain.com 29
30. Stronger Relationships
Unlock MoreBusiness Cycles
BetterIntelligence ™
Shorter Sales Web
The Opportunities
Decisions
© FirstRain 2011 - Confidential www.FirstRain.com 30
Hinweis der Redaktion Targeted Team Intelligence/Enterprise teams‘1000s of loginsTeam monitorsVisual componentsEmail & iPad monitor viewingAdmin users: central configuration and usage reportingStrategic sales teams Professional salespeople spend an avg of 5 hours/week. looking for external business information (Outsell,2011 Overview for Information Managers, “Time Spent (Weekly) on Information Tasks”)47% of Knowledge-Powered Professionals (KPPs) report “Not Enough Time”, and 30% report “Too much information to sort through”, as being obstacles to finding needed information (Outsell, 2011 Overview for Information Managers, “ Obstacles to Getting Information”)This costs over $18k/year per salespersonAssuming earning~$150,000/yearNot Including the information that is missed Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events … Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events … Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events …
