Presentation at HP Communications World, Vienna December 12, 2006. Covers some of HP's real world examples in 2006. Chris Yanda from BBC will presented the experience of using 3G video in participation TV.

1. 3G video real
world examples
Claude Florin
Multimedia Marketing Manager
HP OpenCall Business Unit
© 2006 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. Communities and Multimedia :
Surfing on 3G waves
1980s 1990s 2000s 2010s
2 July 07 3G Video services - Claude Florin

3. Meet Alice
She took a few
video clips with
friends using her
new 3G phone
3 July 07 3G Video services - Claude Florin

4. Today
She wants to share a video clip
with her friends
4 July 07 3G Video services - Claude Florin

5. Today
Her preferred band Sugababes
has a competition to win concert
tickets
5 July 07 3G Video services - Claude Florin

6. Today
She goes to last year’s
Sugababes albums
6 July 07 3G Video services - Claude Florin

7. Later
She also checks this
on her laptop
7 July 07 3G Video services - Claude Florin

8. 8 July 07 3G Video services - Claude Florin

10. Ted,
Alice’s friend, receives a
notification that Alice has
shared something
10 July 07 3G Video services - Claude Florin

11. He checks out
He often receives
clips from Alice and
likes on her blogs
11 July 07 3G Video services - Claude Florin

12. Later
… and wants to add
comments on the
latest match
Screen 1
12 July 07 3G Video services - Claude Florin

13. Later
He has received a
promotion for a new
printer he wants to
buy
He responds and try
to visit a shop
Screen 2
etc.
13 July 07 3G Video services - Claude Florin

14. What are the
requirements for an
operator to satisfy
these users ?
14 July 07 3G Video services - Claude Florin

15. Blue Ocean
Strategy
Content discovery Personal messages
Music video Call Messaging
Sport
Karaoke completion & bloging
Create and
•
capture new
demand
• Make the
Communities Branding
competition
Video Contact
Content
Advertising
conference Center
sharing
irrelevant
• Align the whole
company in the
pursuit of
differentiation
15 July 07 3G Video services - Claude Florin

16. Blue Ocean
Access to 3rd
Applications, party content
Strategy
Services, and services.
Content
Providers Content revenue
Create and
•
capture new
Personal service
demand
bundling.
Service
Usage and
• Make the
Marketers
advertising
competition
revenues
irrelevant
Infrastructure
• Align the whole
investment
company in the
Network amortized by
Operators subscription and
pursuit of
wholesale
differentiation
revenue
16 July 07 3G Video services - Claude Florin

17. Blue Ocean
Strategy
Video service
portfolio
Create and
•
capture new
demand
HP OpenCall
• Make the
competition
Convergent
Open video Dynamic video
video delivery
service processing
irrelevant
creation
• Align the whole
company in the
pursuit of
differentiation
17 July 07 3G Video services - Claude Florin

18. The Long Tail
• Provide more
content to users
• Provide search,
recommendations,
comments and
ratings
• Let users make the
selection
© Chris Anderson, 2006
http://longtail.typepad.com

19. Thank you
• Understand Alice
and Ted
• Consider the Blue
Ocean and the
Long Tail strategies
• Ask HP and our
OpenCall partners
claude.florin@hp.ch
19 July 07 3G Video services - Claude Florin