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My second WordCamp Miami talk - on business models.
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Business Models - WCMIA
1.
CHRISLEMA BUSINESS MODELS
2.
CHRISLEMA Click & Mortar
(Best Buy) Direct (Kirby Vacuums) Freemium (DropBox) Low Cost Leader (Ikea) Auction (eBay) System Integrator (IBM) Network Effect (Twitter) Razors & Blades (Gillette) Multi-Level (Avon) Subscription (Comcast) We experience all kinds of business models
3.
CHRISLEMA What is a
business model? It’s how you make money. (or plan to) OFFER ($$) CLIENT YOU
4.
CHRISLEMA A model makes assumptions
about the market CLIENT High-End Market Mid-Market Low-End Market
5.
CHRISLEMA A model makes assumptions
about the offer TRADE SERVICEPRODUCT
6.
CHRISLEMA A model makes assumptions
about you YOU • Your skills • Your team • Your finances
7.
CHRISLEMA FIVE TRUTHS
8.
CHRISLEMA MOST PEOPLE PREFER DOING TO
PLANNING
9.
CHRISLEMA MOST PEOPLE DO TOO
LITTLE RESEARCH
10.
CHRISLEMA MOST PEOPLE GET ANCHORED TOO
EASILY
11.
CHRISLEMA MOST PEOPLE JUST COPY OTHERS
12.
CHRISLEMA YOU DON’T HAVE TO
BE MOST PEOPLE
13.
CHRISLEMA PARTS OF THE MODEL
14.
CHRISLEMA ModelCustomer Segment Offer & Price Distribution Costs Staffing
15.
CHRISLEMA CHANGE ANY PART OF
THESE DYNAMICS &YOU MAYHAVE A NEW MODEL
16.
CHRISLEMA SCORE EVERY MODEL
17.
CHRISLEMA TRADE SERVICEPRODUCT MARKETPLACE BROKERAGE ECOSYSTEM SUBSCRIPTION http://smarterstartup.org/
18.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market AN EXAMPLE
19.
CHRISLEMA CUSTOMER • Unmet need? •
Untapped segment? • Can you reach them?
20.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 AN EXAMPLE
21.
CHRISLEMA COMPETITION • Already commoditized? •
Any barriers to entry? • Can you differentiate?
22.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 5 3 8 2 AN EXAMPLE
23.
CHRISLEMA TIMING • Validated market? •
Any new innovations? • Race to zero?
24.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 AN EXAMPLE
25.
CHRISLEMA TEAM • Subject matter
experts? • Core competency? • Supplier relationships?
26.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 AN EXAMPLE
27.
CHRISLEMA FINANCE • Any upfront
costs? • How much capital float? • Any economies of scale?
28.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 6 5 4 2 AN EXAMPLE
29.
CHRISLEMA eCommerce Plugin eCommerce SaaS eComm
Sites eComm Market 6 8 8 1 5 3 8 2 7 9 8 2 7 4 8 1 6 5 4 2 AN EXAMPLE
30.
CHRISLEMA YOUR SCORING IS UNIQUE
TO HOWYOU SEE THE WORLD ANDYOUR OWN STRENGTHS
31.
CHRISLEMA YOUR SCORING IS STILLFILLED
WITH ASSUMPTIONS THAT NEED TO BE TESTED
32.
CHRISLEMA RESOURCES • The Smarter
Startup • Business Model Canvas • Clarity.fm
33.
CHRISLEMA CHRIS LEMA CROWD FAVORITE CHRISLEMA.COM @CHRISLEMA
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