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Building a Brand w/ Blogging
- 2. The brand !
was what !
they said !
it was.!
Building your Brand with a Blog - @chrislema!
- 3. In those!
days, it was!
all about the!
money.!
Building your Brand with a Blog - @chrislema!
- 4. Today, a brand!
is what we say!
it is.!
!
Because of!
the web &!
social media.!
Building your Brand with a Blog - @chrislema!
- 5. This requires!
a completely!
new strategy.!
!
Content !
Marketing.!
!
Building your Brand with a Blog - @chrislema!
- 6. We’re going
to look at
building !
your brand,
with a blog.!
Building your Brand with a Blog - @chrislema!
- 7. Fame is a result,
not an action. !
!
Brands work the
same way.!
- 8. Audience!
Needs !
Answers!
Content!
Tone!
Sharing!
Building your Brand with a Blog - @chrislema!
- 10. Needs:!
!
Collect the !
questions !
you hear.!
Building your Brand with a Blog - @chrislema!
- 11. Answers:!
!
Have an !
opinion.!
!
It’s what !
makes!
you unique.!
Building your Brand with a Blog - @chrislema!
- 13. Tone:!
!
Finding your!
voice takes!
time. !
Building your Brand with a Blog - @chrislema!
- 14. Sharing:!
!
Use every !
channel where!
you’ll find your!
(growing) !
audience.!
Building your Brand with a Blog - @chrislema!
- 18. Chris Lema!
!
Daily blogger!
chrislema.com!
!
CTO &
Chief Strategist!
Crowd Favorite!