The document provides tips for becoming a better blogger. It discusses finding topics by understanding readers' needs and journeys. Common mistakes to avoid include only writing when inspired and using your writing voice. The document recommends developing a consistent writing routine and having an idea journal. It outlines different types of blog posts and structures for posts like how-tos, reviews, interviews and research. Tips for speeding up writing include drafting a lot and using frames to create structure.

1. Becoming a better blogger
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2. IF YOU HAVE CONVERSATIONS, YOU CAN
WRITE.
THE PROBLEM ISN’T EXTERNAL.
WE BRING US WITH US EVERYWHERE.
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3. How do you come up
with topics?
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4. FIRST, LET’S GO BUY A BOAT
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17. If you want to write & be helpful to folks,
you have to understand:
• What your audience wants
• What info they need
• What their choices are
• How to evaluate those choices
• Recommend a solution
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18. IN OTHER WORDS, THE MORE YOU
UNDERSTAND
YOUR READER’S JOURNEY,
THE EASIER IT IS TO WRITE FOR THEM.
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19. UNAWA
RE
PROBLE
M
AWARE
SOLUTI
ON
AWARE
PRODUC
T
AWARE
FULLY
AWARE
DISCOVERY CONSIDERATION DECISION
Develop Problem
Vocabulary
Develop
Solution
Vocabulary
Articulate
Available
Options
Match Values
& Needs
Differentiate
Yourself
CONTENT TYPES
• CHECKLISTS
• STORIES
• Q&A
• MAPS
• LISTS
• HOW TO
• TUTORIALS
• WHITE PAPERS
• COMPARISONS
• OPINIONS
• BEST OF
• GUIDES
• CASE STUDIES
• BUYER’S GUIDE
• HEAD TO HEAD
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20. What are the most common
mistakes I need to avoid?
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21. • WRITING WITH YOUR WRITING
VOICE
• ONLY WRITE WHEN YOU’RE
INSPIRED
• WRITING TO EVERYONE
• WRITE & EDIT AT THE SAME TIME
• WRITE & RESEARCH AT THE SAME
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22. How do you find your voice?
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23. • GET GOOD AT ONE SONG FIRST
• PRACTICE OFTEN
• ADD YOUR OWN STYLE
• KNOW YOUR RANGE
• ADD MORE SONGS TO YOUR
ARSENAL
HOW TO DO KAREOKE WEL
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24. How do you write
consistently?
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25. • SAME PLACE
• SAME TIME
• BE RESTED / ENERGIZED
• CONNECTED TO ANOTHER HABIT
DEVELOPING HABITS
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26. • THINGS THAT INSPIRE YOU
• CONTRARIAN OPINIONS
• PRODUCTS THAT DELIGHT
• ARTICLE TITLES YOU NEVER READ
• CONTENT THAT YOU WANT TO USE
HAVE AN IDEA JOURNAL
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27. • TOPIC OF POST
• CATEGORY OF POST
• TYPE OF POST
EDITORIAL CALENDAR
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28. What are the different
types of posts?
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29. • HOW TO
• PRODUCT
REVIEW
• INTERVIEW
• LISTS
• RESEARCH
TYPES OF POSTS
• PREDICTIONS
• OPINION
• ENCOURAGEM
ENT
• SPOTLIGHT
• CAUTION
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30. How do you speed up
your writing?
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31. • WRITE A LOT OF DRAFTS
• KILL MY INNER CRITIC
• READ COMMENTS & QUESTIONS
• READ QUORA (OR STACK
EXCHANGE)
• USE FRAMES TO CREATE
STRUCTURE
SPEED TIPS
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32. How do you structure
your posts?
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33. 1. PROBLEM WE
FACE
2. OBJECTIVE I
WANT
3. TOOLS I’M
USING
4. STEPS TO
HOW TO
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34. 1. TRIGGER FOR REVIEW
2. REVIEW CRITERIA
SELECTION
3. REVIEW CRITERIA
DESCRIPTIONS
4. REVIEW
5. CONCLUSION
REVIEWS
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35. 1. DISCOVERY
2. SIGNIFICANCE
3. INTRODUCTIO
N
4. Q&A
5. KEY
TAKEAWAYS
INTERVIEW
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36. 1. CONTEXT
2. RECENT DISCOVERY OF
RESEARCH
3. INSIGHT
4. APPLICATION
5. CHALLENGE
RESEARCH
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37. 1. HISTORY
2. STORY
3. OBSERVATION
4. OPINION (TRANSLATION OF
CONTEXT)
5. CONCLUSION / QUESTION
OPINION
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38. QUESTIONS?
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