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Becoming a better blogger

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Want to become a better blogger? Here are the most common questions I get and my answers - from my workshop at WordCamp Orange County (#wcoc)

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Becoming a better blogger

  1. 1. Becoming a better blogger @CHRISLEMA
  2. 2. IF YOU HAVE CONVERSATIONS, YOU CAN WRITE. THE PROBLEM ISN’T EXTERNAL. WE BRING US WITH US EVERYWHERE. @CHRISLEMA
  3. 3. How do you come up with topics? @CHRISLEMA
  4. 4. FIRST, LET’S GO BUY A BOAT @CHRISLEMA
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  17. 17. If you want to write & be helpful to folks, you have to understand: • What your audience wants • What info they need • What their choices are • How to evaluate those choices • Recommend a solution @CHRISLEMA
  18. 18. IN OTHER WORDS, THE MORE YOU UNDERSTAND YOUR READER’S JOURNEY, THE EASIER IT IS TO WRITE FOR THEM. @CHRISLEMA
  19. 19. UNAWA RE PROBLE M AWARE SOLUTI ON AWARE PRODUC T AWARE FULLY AWARE DISCOVERY CONSIDERATION DECISION Develop Problem Vocabulary Develop Solution Vocabulary Articulate Available Options Match Values & Needs Differentiate Yourself CONTENT TYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOW TO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA
  20. 20. What are the most common mistakes I need to avoid? @CHRISLEMA
  21. 21. • WRITING WITH YOUR WRITING VOICE • ONLY WRITE WHEN YOU’RE INSPIRED • WRITING TO EVERYONE • WRITE & EDIT AT THE SAME TIME • WRITE & RESEARCH AT THE SAME TIME @CHRISLEMA
  22. 22. How do you find your voice? @CHRISLEMA
  23. 23. • GET GOOD AT ONE SONG FIRST • PRACTICE OFTEN • ADD YOUR OWN STYLE • KNOW YOUR RANGE • ADD MORE SONGS TO YOUR ARSENAL HOW TO DO KAREOKE WEL @CHRISLEMA
  24. 24. How do you write consistently? @CHRISLEMA
  25. 25. • SAME PLACE • SAME TIME • BE RESTED / ENERGIZED • CONNECTED TO ANOTHER HABIT DEVELOPING HABITS @CHRISLEMA
  26. 26. • THINGS THAT INSPIRE YOU • CONTRARIAN OPINIONS • PRODUCTS THAT DELIGHT • ARTICLE TITLES YOU NEVER READ • CONTENT THAT YOU WANT TO USE HAVE AN IDEA JOURNAL @CHRISLEMA
  27. 27. • TOPIC OF POST • CATEGORY OF POST • TYPE OF POST EDITORIAL CALENDAR @CHRISLEMA
  28. 28. What are the different types of posts? @CHRISLEMA
  29. 29. • HOW TO • PRODUCT REVIEW • INTERVIEW • LISTS • RESEARCH TYPES OF POSTS • PREDICTIONS • OPINION • ENCOURAGEM ENT • SPOTLIGHT • CAUTION @CHRISLEMA
  30. 30. How do you speed up your writing? @CHRISLEMA
  31. 31. • WRITE A LOT OF DRAFTS • KILL MY INNER CRITIC • READ COMMENTS & QUESTIONS • READ QUORA (OR STACK EXCHANGE) • USE FRAMES TO CREATE STRUCTURE SPEED TIPS @CHRISLEMA
  32. 32. How do you structure your posts? @CHRISLEMA
  33. 33. 1. PROBLEM WE FACE 2. OBJECTIVE I WANT 3. TOOLS I’M USING 4. STEPS TO HOW TO @CHRISLEMA
  34. 34. 1. TRIGGER FOR REVIEW 2. REVIEW CRITERIA SELECTION 3. REVIEW CRITERIA DESCRIPTIONS 4. REVIEW 5. CONCLUSION REVIEWS @CHRISLEMA
  35. 35. 1. DISCOVERY 2. SIGNIFICANCE 3. INTRODUCTIO N 4. Q&A 5. KEY TAKEAWAYS INTERVIEW @CHRISLEMA
  36. 36. 1. CONTEXT 2. RECENT DISCOVERY OF RESEARCH 3. INSIGHT 4. APPLICATION 5. CHALLENGE RESEARCH @CHRISLEMA
  37. 37. 1. HISTORY 2. STORY 3. OBSERVATION 4. OPINION (TRANSLATION OF CONTEXT) 5. CONCLUSION / QUESTION OPINION @CHRISLEMA
  38. 38. QUESTIONS? @CHRISLEMA

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