This document describes a 2013 Top Fans of the Year Campaign that allows companies to identify and recognize their top social media fans from the year. It involves four steps: 1) identifying top fans based on engagement metrics, 2) uploading a fan recognition image template, 3) selecting top fans to feature, and 4) publishing the image. Companies can customize their recognition with ideas like top posters or influencers. The full campaign starts at $2,500 and includes unlimited fan images.
3. Step 1 – Identify Your Top Fans of 2013
Our technology counts every post, comment and
like on your Facebook Page Timeline and News
Feed throughout 2013. We then rank all fans in
2013 by their engagement and influence.
Proprietary & Confidential