This powerpoint is a nw overview of some of our work in 2013 as well as how our agency works when we land a new client.

1. Proven Strategies. Thrilling Results.
October 2013
Cohen-Friedberg Associates
617.965.0279 cfapromo.com

2. CREATE.VALUE.
Our Guiding Principles
We develop sales building ideas and
activate promotions.
We drive transactions and collect data to
support our clients’ business goals.
We create. We offer a great value. We
create value.
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
2

3. The Company




02/05/14
CFA was founded in 1994 in Greater Boston by Mark Cohen
and Eric Friedberg.
Over the past 20 years, the company has built a reputation
as a leading promotions and sweepstakes agency driven by
tangible results.
CFA works with high profile retail and consumer goods and
services companies. Today a team of 12 CFA associates
executes hundreds of promotions each year.
We are creative, committed and 100% customer focused.
Property of CFA Marketing & Sales
Promotions Agency
3

4. The Company We Keep
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
4

5. At Your Service
Traditional
Promotions
Facebook
Activation
Sweepstakes
Administratio
n
& Fulfillment
02/05/14
Mobile Games
Property of CFA Marketing & Sales
Promotions Agency
5

6. CFA Sweepstakes Management Snapshot
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
6

7. Additional Services
Social Media & Mobile App Promotions
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
7

8. Client Work: Staples
Overview:
•CFA client since 2006, 1,000 stores
•Bring “easy brand promise” to life at
Staples retail
CFA Program Elements:
•Concept development with brand
team
•Sweepstakes management
•Seeding winning tickets
•Prize management, registrations,
bond, prize fulfillment
Results:
•10 prizes redeemed
•Significant PR coverage due to unique
promo and Boys & Girls club tie-in
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
8

9. Client Work: Party City
Overview:
•600 stores, CFA client since 2007
•Leverage Giants sponsorship to drive
name collection and store traffic
•Instant scratch and win program on
game day at the stadium
CFA Program Elements:
•Promotion creative
•Game card development
•Sweepstakes management
Results:
•Grew database by 25,000
•Sales lift immediately following
game
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
9

10. Client Work: Sullivan Tire
Overview:
•CFA helped a regional tire chain
leverage their partnership with a
local Red Sox player
•Client extended the CFA promotion
using radio/TV, local events
CFA Program Elements:
•CFA handled all phases of the
promotion from POS, creative,
production, website development
and all sweepstakes management.
Results:
•Promotion added 20K+ contacts to
client database
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
10

11. Client Work: Sports Illustrated
Overview:
•First-ever Sports Illustrated fresh
face competition for an unknown
model
CFA Program Elements:
•Creative
•Technology
•Back-end judging for SI.com
Results:
•12,000 entries
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
11

12. Client Work: Marathon Gas
Overview:
•Drive convenience store sales, bounce
back gas purchase
•Build customer database using a drive
to web game card
CFA Program Elements:
•19 million run multi-version game
card, production/prize seeding
•Vendor co-op (Hershey, Pepsi, M&M,
Frito-Lay)
•Managed $1 million check issuance
back to gas stations and fulfillment of
1,000+ prizes, registration and bonding
•Hosting online game, prize insurance
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
12

13. Additional Client Work Samples
Facebook
promotion
targeting youth
market. $900K
WalMart
investment.
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
13

14. 02/05/14
Property of CFA Marketing & Sales
Promotions Agency
14

15. How we’re different?
CFA agency principals work on your business and are a phone call away every day. Your account
is managed by the same teams that have executed hundreds campaigns for similar businesses.
We listen. We add valuable insight. You get the quality and quantity of work you need. Because
at CFA, we create value.
The # of account managers and field
marketing specialists depends on the
number of promotions and in-field
execution requirements.
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
15

16. Sample Sweepstakes Workflow
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
16

17. Program Pricing Structure
* Based on our knowledge of your business and your RFP, CFA
recommends Option 2
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
17

18. In Their Own Words
“CFA Promo has been a key partner to our engagement strategy and is one of the most
creative agencies we have ever worked with!”
-- Carlos Gil Manager, Social Media Bi-Lo Holdings
CFA has been a strong partner over the years, and we appreciate their consistency and
dedication to providing responsible sweepstakes services.
– Yasaman, Pourati, Manager Customer Satisfaction, Staples
“ My advertising agency has collaborated seamlessly with Eric and his team on multiple
digital and social campaigns over the last 4 years. CFA handles all contracts, legal rules,
insurance and fulfillment for our social promotions, which allows us to focus on the creative
concept and overall campaign without worry.”
-- Phyllis Dealy, Partner, Woods Witt Dealy & Sons
“We’ve been working with CFA for a few years and they have been fabulous to work with,
from their attention to detail to their legal input, and suggestion on creative solutions. They
make the process smooth and easy; they are always a great addition to our team!”
-- David Abehsera, President The Woo Agency
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
18

19. At Your Service
"Over the last 17 years, I have had the luxury of leading the marketing and digital
strategies for many blue chip organisations both in the US and Europe. Throughout
that journey, the one constant has been CFA…they have been a true partner and
extension of my team.
Regardless of the sector, the budget, or challenge, I knew I could count on Eric and his
team to successfully deliver on our needs. CFA is a trusted, reliable and innovative
resource that I always have on my speed dial wherever I am"
-Kimberly Kriss, SVP Marketing, AEG Europe
We would be honored to add
to our roster of thrilled clients!
02/05/14
Property of CFA Marketing & Sales
Promotions Agency
19