The document discusses online gaming communities and how to build and monetize one. It provides an overview of community aspects like identity, relationships and communication. It also discusses the different types of users, what drives their participation, and when they are active. Finally, it outlines several strategies for making money in a gaming community, including through subscriptions, microtransactions, and advertisements.

1. Online Communities in a gaming context

5. ...in a Gaming aspect Achievement Social Immersion Virtual Copresence Persistent Labeling Self-Presentation Deep Profiling

10. Time spend… The person who spend most time over the last 48 months, spend on average 8 hours daily in the Certus gaming community at spil.tv2.dk

11. Community Games Player Overview Low Barrier High Barrier Number of players Download Free Play Money Real Money Subscription Rake Sale and rake of playmoney Monthly, annual fee Pay Per Download Banner, Advertising Free play, limited Features etc. DL game to be installed On the PC. Play with PM and win prices, jackpots Etc. money can not be converted in to real cash Cash Games VIP are with extended features, Tournaments prices etc.

12. How do we make money? Free games Subscription Playmoney Cash games Free play, limited Features etc. VIP are with extended features, Tournaments prices etc. Play with PM and win prices, jackpots Etc. money can not be converted in to real cash Cash Games Banner, Advertising Monthly, annual fee Sale and rake of playmoney Rake

15. Preview of Certusgames Elaborate profile pages Customize your profile, establish new friendships. Get easy access to your favorite games. Access game specific statistics, guestbook, clubs and much more.

16. Preview of Certusgames Compete in tournaments Join a tournament and enjoy the increase satisfaction from proving that you are the best there is. Win prize and virtual trophies for your profile page.

17. Preview of Certusgames A broad set of games Certusgames will host more than 40 popular games, each enabling the players access to hours of fun and achievement.

18. Preview of Certusgames Customizable Clubs Create your own club, or join an existing one. Provides players with further incentives to engage and participate in the community.