SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
At Content Marketing World 2017, the team at Ceralytics
asked marketers to share their biggest content challenges.
After receiving over 100 responses, we asked leading content
experts to share their insights with us.
Here’s what they said…
Getting Started in Content Marketing
Telling a Relevant Story
Building an Audience
How to Create Quality Content
Consistently
A Marketing Department of One
Writing Quality Content
Too Many Buyer Personas
Finding Time to Write
Global Content Marketing
Global Content Marketing
Helping Clients Understand it’s not all
“Sell, Sell, Sell”
Content Distribution
Content Marketing ROI
The Approval Process
My Email Newsletter Sucks
Managing Work/Life Balance as a
Content Marketer

Weitere ähnliche Inhalte

Was ist angesagt?

Monday Keynote by Kerri Pollard
Monday Keynote by Kerri PollardMonday Keynote by Kerri Pollard
Monday Keynote by Kerri PollardAffiliate Summit
 
Buyer Persona Research, Create, and Boost Sales
Buyer Persona Research, Create, and Boost SalesBuyer Persona Research, Create, and Boost Sales
Buyer Persona Research, Create, and Boost SalesSogolytics
 
Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...CharityComms
 
Content_Marketing_presentation_External
Content_Marketing_presentation_ExternalContent_Marketing_presentation_External
Content_Marketing_presentation_ExternalSean Hamilton
 
Content Marketing
Content MarketingContent Marketing
Content MarketingQuantspire
 
Content marketing strategy
Content marketing strategyContent marketing strategy
Content marketing strategyintrotodigital
 
Ways to measure value of Content Marketing
Ways to measure value of Content MarketingWays to measure value of Content Marketing
Ways to measure value of Content MarketingHariom Sharan
 
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011Janette Minihane
 
Understanding Buyer Psychology for Successful Marketing
Understanding Buyer Psychology for Successful MarketingUnderstanding Buyer Psychology for Successful Marketing
Understanding Buyer Psychology for Successful MarketingRising Ranks Digital
 
Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015CharityComms
 
Thought Leadership for Startups by Lance Manning
Thought Leadership for Startups by Lance ManningThought Leadership for Startups by Lance Manning
Thought Leadership for Startups by Lance ManningLance K. Manning
 
10 Steps to Creative Marketing
10 Steps to Creative Marketing10 Steps to Creative Marketing
10 Steps to Creative MarketingSylvia O. Agamah
 
Digital, Social Media Marketing - for Startups101 – Singapore
Digital, Social Media Marketing - for Startups101 – SingaporeDigital, Social Media Marketing - for Startups101 – Singapore
Digital, Social Media Marketing - for Startups101 – SingaporeEvangeline Leong
 
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health InsuranceContent Marketing Case Study | Health Insurance
Content Marketing Case Study | Health InsuranceJohn Miller
 
Business Wise Drip Email Marketing
Business Wise Drip Email MarketingBusiness Wise Drip Email Marketing
Business Wise Drip Email Marketingcmorriscd
 
Using Social Media to Find & Close More Business (MPI-PCMA presentation)
Using Social Media to Find & Close More Business (MPI-PCMA presentation)Using Social Media to Find & Close More Business (MPI-PCMA presentation)
Using Social Media to Find & Close More Business (MPI-PCMA presentation)Heinz Marketing Inc
 
You are a publisher so start acting like one
You are a publisher so start acting like one You are a publisher so start acting like one
You are a publisher so start acting like one Melissa Pressley
 
Leveraging Content Marketing to Boost Business Development
Leveraging Content Marketing to Boost Business DevelopmentLeveraging Content Marketing to Boost Business Development
Leveraging Content Marketing to Boost Business DevelopmentMarketing Refresh
 
The Battle For Customer Attention #WPPStream ignite talk
The Battle For Customer Attention #WPPStream ignite talkThe Battle For Customer Attention #WPPStream ignite talk
The Battle For Customer Attention #WPPStream ignite talkMichael Brenner
 

Was ist angesagt? (20)

Monday Keynote by Kerri Pollard
Monday Keynote by Kerri PollardMonday Keynote by Kerri Pollard
Monday Keynote by Kerri Pollard
 
Buyer Persona Research, Create, and Boost Sales
Buyer Persona Research, Create, and Boost SalesBuyer Persona Research, Create, and Boost Sales
Buyer Persona Research, Create, and Boost Sales
 
11 Marketing quotes
11 Marketing quotes11 Marketing quotes
11 Marketing quotes
 
Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...
 
Content_Marketing_presentation_External
Content_Marketing_presentation_ExternalContent_Marketing_presentation_External
Content_Marketing_presentation_External
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Content marketing strategy
Content marketing strategyContent marketing strategy
Content marketing strategy
 
Ways to measure value of Content Marketing
Ways to measure value of Content MarketingWays to measure value of Content Marketing
Ways to measure value of Content Marketing
 
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
Louise Findlay-Wilson, PR Pro, BIG Jelly 25th March 2011
 
Understanding Buyer Psychology for Successful Marketing
Understanding Buyer Psychology for Successful MarketingUnderstanding Buyer Psychology for Successful Marketing
Understanding Buyer Psychology for Successful Marketing
 
Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015
 
Thought Leadership for Startups by Lance Manning
Thought Leadership for Startups by Lance ManningThought Leadership for Startups by Lance Manning
Thought Leadership for Startups by Lance Manning
 
10 Steps to Creative Marketing
10 Steps to Creative Marketing10 Steps to Creative Marketing
10 Steps to Creative Marketing
 
Digital, Social Media Marketing - for Startups101 – Singapore
Digital, Social Media Marketing - for Startups101 – SingaporeDigital, Social Media Marketing - for Startups101 – Singapore
Digital, Social Media Marketing - for Startups101 – Singapore
 
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health InsuranceContent Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
 
Business Wise Drip Email Marketing
Business Wise Drip Email MarketingBusiness Wise Drip Email Marketing
Business Wise Drip Email Marketing
 
Using Social Media to Find & Close More Business (MPI-PCMA presentation)
Using Social Media to Find & Close More Business (MPI-PCMA presentation)Using Social Media to Find & Close More Business (MPI-PCMA presentation)
Using Social Media to Find & Close More Business (MPI-PCMA presentation)
 
You are a publisher so start acting like one
You are a publisher so start acting like one You are a publisher so start acting like one
You are a publisher so start acting like one
 
Leveraging Content Marketing to Boost Business Development
Leveraging Content Marketing to Boost Business DevelopmentLeveraging Content Marketing to Boost Business Development
Leveraging Content Marketing to Boost Business Development
 
The Battle For Customer Attention #WPPStream ignite talk
The Battle For Customer Attention #WPPStream ignite talkThe Battle For Customer Attention #WPPStream ignite talk
The Battle For Customer Attention #WPPStream ignite talk
 

Kürzlich hochgeladen

How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 

Kürzlich hochgeladen (20)

How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 

Top experts answer your biggest content challenges