A digital marketing campaign for Garnier and Times Of India initiative- 'TAKE CARE TAKE CHARGE'

1. TAKE CARE
TAKE CHARGE
Case Study

2. Take Care | Take Charge Campaign
 Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)
 Objective – To create a buzz about the campaign and invite green ideas from the
users across the 6 cities using TOI network as a platform.
 Activation – Website development and promotional activities such as Banner
advertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO),
Social Media Management (SMM) and Facebook Ads
 Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days

3. TCTC Website

4. TCTC Website
Users could send in their
ideas through their
mobile which is
published as a daily
contribution
City Specific Idea Count
was displayed on the
Map of India

5. Activity Flow

6. TCTC ON SOCIAL NETWORKS

7. TCTC ON POPULAR WEBSITES

8. TCTC - FACEBOOK ADS

9. TCTC – SMO ADS

10. TCTC – SEM ADS

11. TCTC – Google Analytics

12. Summary
 Impressions:- 545,29,895
 Clicks:- 47,565
 Ideas Registered:- 5000+
 Page Views: - 126,789

13. Thank You