This is a web-crendentials presentaiton by Phonethics. Phonethics is a leading digital agency. It is the only India Digital agency shortlisted at Cannes2012

1. PHONETHICS MOBILE MEDIA (P) LTD

2. Web Development Projects
• E-commerce Websites
• Youwecan
• Goodwyn
• Autocop
• Madhuri Dixit Nene
• Nissan Micra
• Nissan Sunny
• Jetking

4. Our Creative Director, Vishal Kashyap,
designed a brand identity that is full of hope and youthful
keeping with the brand ambassador Yuvraj Singh

5. An interactive multimedia piece outlining
Yuvraj’s journey as a superstar sportsperson
upto his fight with Cancer.

6. Active Donations collected online that goes for the early detection of cancer

7. To build in virality we designed a virtual t shirt that allows people to be a part of team YouWeCan
and share the virtual t shirt on their FB walls, Twitter etc. The amount collected through this
activity (Rs. 10 per Tshirt) also forms a part of the donations collected.

8. Youwecan has collaborated with Yebhi.com who has sponsored the Merchandise section of
the website.

10. Challenge
Simplify the online tea buying process to a more clutter-free user interface.

11. Buying tea is now possible right from the Home Page in a few clicks.

12. The buyer’s shopping cart

13. User Registration page before purchasing the products

14. Product segregation further simplified the entire process of purchasing

17. A clutter-free Home
Page highlighting the
product range

18. An exhaustive list of products
featured in the ‘Products’ section

19. Category-wise comparison of
products

20. Online purchasing of their
products.

21. *Pre-launch Website

22. Challenge
Establish a world class web presence for Bollywood Diva The Madhuri Dixit.
The Web presence should Scale to other activities being undertaken by the group.

24. Our Technology Team Skinned a scalable web
platform like Wordpress
Allow easy addition of content categories and types
Namely, images, videos etc.]
Of the Fans, for the Fans, by the Fans

25. The official app for Madhuri
Dixit Nene for iOS. Soon to be
extended on Android devices.
Home Page

26. Master Navigation

27. Swipe Navigation

28. In Section

29. In
Section

31. Nissan was relatively unknown Entity in India. The digital presence needed to be
efficient, accessible & inspire trust

33. Integrated a game on Nissan Micra website called ‘Chamatcar’. The objective behind this
project was to engage the users on the website for a longer period of time & thereby
increase the brand recall value.

34. • Successfully handling the brand since launch
• Over 70% Test Drive enquiries generated through digital Channels.
• Innovations such as Gamified Social presence, Integration of website on
the Facebook channel.

36. A playful yet informative Teaser - site

37. Website Focused on giving Maximum space to the images of the CAAAR…

38. Nissan NEON App for iOS
Home Page

39. Brand Information
Home Page

40. Tools
Interstitial Page

41. Tools
Access Page

42. My Car Page

43. Tips Page

45. Minimalistic form
Crisp Course Information
A light hearted viral video depicting the delimma of a student.No Language Barriers - Click Here to view the video

46. Jetking
• Inspired by the success of our Online
Campaign, Jetking franchisees were wanted to
market themselves online and make their
presence felt in the digital space.
– Challenge
• How do we ensure that digital marketing efforts of over
100 training centers (Franchisees) are consistent with
over all brand communication?

47. Jetking
• Solution
– LMS:
• A robust Lead Management system, with capability of collecting Student
information (Leads) from various sources – Landing pages, 100 microsites, call
centers, walkins, PC, Mobile, Tablets, etc irrespective of the technology being used
at the sources.
– Microsites:
• While the headquarter controlled section ensured that the communication on all
the micro sites is synergetic to brand communication, the section controlled by
franchisee provided them with enough real estate and features to leverage their
skills, experienced faculty & alumini at large.

48. Jetking
Branding
Franchisee
Branding & info
Franchisee Alumini
Highlights
Registration form
Franchisee on HP
Course Info

49. Strategy
We designed and implemented a lead management system that truly
reflects the Purchase funnel.
Before TAT: 7 days After TAT: 1 day
• User fills the form • User fills the form on landing page
1 1
• HO segregates the Leads Franchisee • Lead received by HO & Franchisee
wise 2 Simultaneously
2
• Franchisee/Call Center Connects with
• Sends across the Leads to HO 3 Students
3
• Feeds Feedback/Reports in LMS
• Franchisee connects with Lead 4
4
• HO gets Real time Reports from 100
5 Franchisees
• Fills up feedback + Reports for the Leads
5
• Sends Across Reports to HO
6
• HO Consolidates All Reports
7
• HO Acesses Report
8