This presentation discusses how you can build a virtualization infrastructure to support your mission critical applications.

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TRANSFORMING
MISSION
CRITICAL
APPLICATIONS
Cenk Ersoy
Advisory SE

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Disruptive / Opportunistic IT Trends
Mobile Cloud Big Data Social
T R U S T

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Virtualization Trend
Challenges
Limits On Performance
Underutilized Hardware
Inefficient Recovery
Management Complexity
Different
Environments
Multiple
Software
Versions
Physical Silos
Of Servers &
Storage

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14%
14%
19%
20%
20%
24%
14%
14%
14%
20%
17%
11%
65%
65%
64%
56%
60%
57%
7%
7%
3%
4%
4%
8%
Oracle Enterprise Apps
Custom Enterprise Apps
SQL Database
SAP
MS Exchange
Oracle Database
Primary Driver For Virtualizing Applications – All Respondents
Cost Savings Service Improvement Both Neither
Why Virtualize Applications?

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Source: 2010 IOUG Enterprise Platform Decision Survey: Toward a Smarter Information Foundation
*Source: Pat Gelsinger, EMC World, 2013
Oracle Magazine
July / August 2010
DB Virtualization is gaining momentum

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IDC Storage User Demand Study
Source : IDC, September 2011
Oracle SharePointSAP Exchange VDI Home
Directory
Analytics
#1 #1 #1 #1 #1#1 #1

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Faster, More Efficient, Easier To Manage
EMC Virtual Infrastructure For Apps
ACCELERATED TIME TO VALUE
9X MORE EFFICIENCY
3X MORE PERFORMANCE
WITH LOWER TCO

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Open & Runs ANY Application
“Horizontal” Architecture Provides Choice
Collaboration ERP MiddlewareDatabase
The Software-Defined Data Center
VMAX VNX Isilon Atmos
Information Infrastructure
Data
Domain
EMC Software-Defined Storage
Next Gen

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VMAX VNX Isilon Atmos
Information Infrastructure
Data
Domain
EMC Software-Defined Storage
EMC Software-Defined Storage Integrates With Hyper-V & OpenStack
Open Architecture Provides Choice
Collaboration ERP MiddlewareDatabase Next Gen

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EMC Open Architecture for Applications
Microsoft
SQL Server
Oracle 11g
OLTP
Oracle Data
Warehouse
SAP HANA
Test &
Development
Microsoft
Exchange &
SharePoint
Virtualization
Any Server
Any Network
Tiered Storage
Performance
Efficiency
Automation
All Flash Hybrid
FullyAutomated
StorageTieringFAST

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Cloud Transforms IT Infrastructure
Virtualize2 Automate3Standardize1

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VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO

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Building Your Own Takes Time
Plan & Design
Build & Test
DESIGN & DEPLOY MAINTAIN
Code Matrix Monitoring
Patch & Validate
Stabilize & Optimize
EXPANSION & UPGRADE
V2
Plan & Design
Build & Test

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VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO

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APPLICATIONS
VIRTUALIZATION
X86 COMPUTE
NETWORK
EMC STORAGE
EMC BACKUP
Management
• Reference Architectures proven
by EMC
• Packaged by partners
• Leveraging existing infrastructure
• Eliminates risk in planning and
sizing
• Speeds and simplifies
deployment
• Focus on vendor choice
EMC VSPEX

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DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE
VSPEX Reduces Deployment Time
V2
Validated Proven
Infrastructure for
faster deployments
Cooperative Support
Code Matrix Monitoring
Patch & Validate
Plan & Design
Build & Test

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VIRTUAL DESKTOPS
100 300
VIRTUAL MACHINES
PRIVATE CLOUD END-USER COMPUTING/VDI APPLICATIONS
60050 1000 250 1000 2000500
& EMC Backup & EMC Backup
The VSPEX Family

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VSPEX Private Cloud Up to 1000 VMs
• High performance through Multi-Core Optimization (Intel Sandy Bridge)
• EMC FAST automated tiered storage for high performance AND high capacity
• Flash drives and FAST Suite ideally suited for virtualization intense read
workload
• Increased application availability with active/active
• Lower $/GB and $/IOPs
• Next-generation enterprise backup and recovery solution
• Image, guest, and application backup with EMC Avamar
• Xtrem Cache family to turbo-charge virtual workload responses
• Increased productivity with new Unisphere Management Suite
≤1000
& EMC Backup
Optimized for Simplifying Virtualization

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Manage and monitor your VSPEX private cloud
Cloud Management and Orchestration
Application Management
• Self-service portals
• Web-based access to System Center features
• Provisioning of VMs; create new SQL Clusters
• Schedule maintenance jobs
System Center Operations
Manager (SCOM)
• Extend monitoring to storage
Service Delivery Automation
System Center Orchestrator
(SCO)
• Create workflows
• Automate common tasks
Infrastructure Management
System Center Virtual
Machine Manager (SCVMM)
• Discover and manage storage
Service Center

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Manage and monitor your VSPEX private cloud
Cloud Management and Orchestration
vCloud Automation Center• Centralized management
• Quickly build cloud services
• Map existing business processes to cloud services
• Leverage existing investment in infrastructure tools
• Deliver Infrastructure as a Service (IAAS)
• Automate and streamline delivery
• Automated Resource Reclamation

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VSPEX with EMC Storage Integrator
Storage made simple for the Microsoft administrator
 EMC Storage Integrator (ESI)
shortens the time to do storage
provisioning by 4x
 Converged administration roles
 Storage provisioning for Windows
Server environments
 Self-service provisioning
and management
 Leading hypervisor support

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Accelerate Hyper-V over NAS deployment
Full Windows 8 | Server 2012 Support
• Array Offloaded Data Transfer (ODX)
– Offload functions to storage
– Dramatic decrease in host CPU usage during copy
and migrations
• SMB protocol(3.0)
– Increased security, performance, and protection
– Hyper-V over NAS for added flexibility
1%
Server CPU versus 37%
without ODX when copying
VM templates

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VSPEX with VPLEX
Delivering continuous Proven Infrastructure operations
 VMs, applications, and data can be moved
among multiple arrays in a data center, or
across arrays in two data centers
 Allowing for the SAME information to be
READ/WRITE accessible at the SAME time in
two SEPARATE locations
 Zero downtime and elimination of boundaries
– Applications kept online 24x7x365
 Flexible performance profile – you choose
 Continuous availability, performance + usage
APP
OS
APP
OS
APP
OS
APP
OS
APP
OS
APP
OS
A B
VPLEX
Distributed
Volume

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Business-Critical Application Backup
 Application-specific agent within each VM ensures consistent state for hot backup
 Provides file-level restore for Windows, Linux, and Solaris
 No charge for agents
Virtual Infrastructure
VM1 VM2 VM3 VM4 VM5 VM6 VM7 VM8

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VSPEX
Three Paths to Your Private Cloud
VCE VBLOCKBest-in-Class Products
Simpler, faster, lower TCO

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DESIGN & DEPLOY MAINTAIN EXPANSION & UPGRADE
Vblock: The Fastest Path to the Cloud
Single Product
Factory-Built and
Logically Provisioned
V2
Single Support Single Process with
Life Cycle Assurance
Converged Operations

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Vblock™ Infrastructure Platforms
Standardize Applications Infrastructure
Complete Infrastructure
 Unified Infrastructure Manager
 VMware
 Cisco UCS
 Cisco Nexus And MDS Switching
 EMC Symmetrix VMAX Or Unified
Faster Deployment, Less Cost
 80% Faster Deployment Of Applications
Infrastructure
 85-90% Fewer Servers And Switches For The
Data Center

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EMPLOYEES
IT ENVIRONMENT
BUSINESS APPLICATIONS
VIRTUALIZATION
EMC IT At A Glance
2004 2012
24,000
5 DATA CENTERS,
960 TB STORAGE
~400
2,000 Physical Servers
55,000
5 DATA CENTERS,
~12 PB STORAGE
~500
~8,000 OS IMAGES
90% SERVERS VIRTUALIZED
Finalist

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VIRTUALIZED
DESKTOP
VMware View
VMware Fusion
CHOICE
COMPUTING Mac, iPad, PC,
Smartphone
CHOICE
COMPUTING
USER EXPERIENCE-
AS-A-SERVICE
Enterprise AppStore
MOBILE
APPLICATIONS
APPLICATION
INTEGRATION
C L O U D
BIaaS /
BIG DATA Greenplum
DB, Chorus
PLATFORM-
AS-A-SERVICE
PRIVATE
CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-
AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
EMC IT: IT-AS-A-SERVICE
SOFTWARE-
AS-A-SERVICE
PUBLIC
CLOUD
O F F E R I N G S
CRM, Payroll …
MISSION
CRITICAL
A P P L I C AT I O N S
ERP, Email,
E-Business ...

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EMC IT Transformation – Results
2004-08 2009-10 2011+
IT PRODUCTION
Infrastructure Focus
BUSINESS PRODUCTION
Applications Focus
IT-AS-A-SERVICE
Business Focus
%VIRTUALIZED
Server Virtualization
Mission Critical Applications Virtualization
Data Management
Secure Infrastructure
Social Presence
Standardize on Intel x86
$112MC A P E X
SAVINGS
$66M O P E X
SAVINGS
v
90%OS IMAGES
VIRTUALIZED
MISSIONCRITICAL
APPLICATIONS
VIRTUALIZED95%
100MPOUNDS OF
CO2 REDUCED
Note: Based on EMC IT Internal Estimates

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s
s
MISSION CRITICAL
APPLICATIONS
SCOPE
Note: All Figures Are Approximations
57M
TRANSACTIONS
PER DAY
SINGLE GLOBAL
INSTANCE CRM
E-BUSINESS
SUITE APPLICATION
TIERS
70+ 8.8Billion
R O W S O F D A T A
10g R2
ORACLE
DATABASE
12TB
DATABASE

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SaaS
Platforms
APPLICATION
INTEGRATION CLOUD
Social
Partners Mobile
EMC
PRIVATE
CLOUD
APPLICATION
INTEGRATION
CLOUD
App Server
vFabric
Data Fabric
Monitoring &
Management
Integration,
Batch, Web Services
Common
Data Model
Legacy
Apps
New
Apps
Data
Warehouse
CRMERP
E N T E R P R I S E A P P L I C A T I O N S

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Virtualize Mission Critical Applications
AFTER
VCE Vblock
Intel Nehalem
128 Cores
10% CPU Utilization
VMware/Linux
BEFORE
Sun Fire & DMX-3
UltraSPARC IV
224 Cores
80% CPU Utilization
Solaris 10
Note: Based on EMC IT internal estimates
60%
PRODUCTIVITY GAINS
$7
MILLION SAVED
10X
PERFORMANCE

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Server Flash software coupled with XtremSF
XtremSW Cache: Performance with Protection
Performance: Dramatic improvements in
latency and throughput
Intelligence: Extends EMC FAST
architecture into the server
Protection: Backed by intelligent, resilient,
highly available storage

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Oracle TCO – VMAX & Flash & VMware3YearHW/SW/Maintenance
$5.3M
Physical
& No Flash
$3.9M
VMware
FAST VP
Cache/Memory
$4.39M
Oracle SW &
Maintenance
Oracle SW &
Maintenance
$2.74M
Source: Wikibon.org
LOWER TCO
26%
FASTER
RESPONSE
TIMES6X

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Microsoft TCO – VNX Unified Storage3YearHW/Maintenance
$350k
DAS
$300k
Unified
Storage
150k
100k
Management Management
LOWER TCO
15%
LOWER STAFF COSTS
33%Source: Wikibon.org

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SAP TCO – Vblock Systems1YearTCOPer100Users
$130k
Traditional
TCO
$52k
Traditional
Hardware
Cost$42k
24k
Vblock
Systems
Vblock
Systems
LOWER TCO
66%
LOWER HARDWARE COSTS
47%Source: IDC

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Application Virtualization Services
Virtualizing Mission-Critical Applications
Strategy
Define Business
Requirements, Develop
Roadmap
Assessment
Identify Candidates
(Economics, Security, &
Functional Fit)
Deployment
Deliver Application
Services
Architect
Design Virtualized
Infrastructure &
Application Architectures

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Enhance Existing Applications And Infrastructure
EMC Proven Solutions
 Faster Deployments
– 40+ Customer Validated Reference Architectures
And Best Practices
 Rigorous Testing Of Applications With EMC
Virtual Infrastructure
– Fault-Injection, Stress Testing, Performance And
Scalability
 EMC, Application Engineering Collaboration
– Full Stack Testing Of Applications, Databases,
And Middleware With EMC

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