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5 Tips to Build a Winning Social Media Audience

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Cendrine Marrouat
Cendrine Marrouat

Many people think that social media requires a big monetary investment to bear fruit. Nothing is farther from the truth. In this presentation, I share 5 tips to help you build a solid and targeted audience without breaking the bank! For more tips, check out my latest book: "The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win" (http://smaudiences.socialmediaslant.com)

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5 Tips to Build a Winning Social Media Audience Cendrine Marrouat www.socialmediaslant.com Twitter: @cendrinemedia
What’s on the Menu Today? Finding Your Audience Social Media Success Is About Listening Pay Attention to Feedback Learn Lessons from Mistakes Focus on Valuable and Relevant Content
1. Finding Your Audience "Without an audience, you have no business."
Once you know whom you serve, you will know… - What the needs are - What content to create - How to create that content - How to deliver it… In a nutshell, Your social media strategy will fall into place!
“But How Do I Get Started?” With what you have: Tools: - Google Analytics (website / blog) - Facebook Insights (Pages) - Twitter Ads product - Pinterest Analytics…
Type of Data to Collect Demographics: main gender, locations, age groups... Facebook Insights
Type of Data to Collect Twitter Ads product Most successful content...
Type of Data to Collect Google Analytics Interests...
“What If I’m Just Getting Started?” Observe competitors! They are on social networks…
2 Tools to Monitor Competition TweetDeck HootSuite
2. Social Media Success Is About Listening! "Say less, show more." - Positive & negative comments matter equally - Acknowledge supporters - Ask questions - Look at your behavior as a consumer
Benefits of Spam Reading between the lines will help you serve your audience better. 1. Understand what’s wrong with your website (e.g. missing key info) 2. Lands in your inbox without having to ask 3. FREE “ADVICE”!
3. Pay Attention to Feedback Media Audience Never shy away from it! - Ask specific & targeted questions - Not just on blog, ask on social networks - Tools to monitor responses on social media: TweetDeck & HootSuite
Monitor Conversations Example: Twitter with TweetDeck
4. Learn Lessons from Mistakes "No one is perfect. To err is human." - Own up your mistake and craft a heartfelt apology. - Show willingness to amend the situation. Your audience will love you the more for it!
Great Example: Kickstarter - Let a campaign promoting offensive “dating book” run on the site - Removed project - Fully acknowledged mistake - Explained what happened in an article: http://www.kickstarter.com/blog/we-were-wrong - Changed its policy on discriminatory content - Donated $25,000 dollars to anti-sexual violence organization
The Result?
5. Focus on Valuable and Relevant Content Valuable = Extremely useful / important Relevant = Closely connected or appropriate to the matter in hand
But Valuable and Relevant to Whom? Your audience! Knowing them will allow you to: - Make your content more engaging and shareable; - Increase awareness of your brand; and - Become recommended as a thought leader in your industry
Need More Help with Social Media? Check out my latest book. http://smaudiences.socialmediaslant.com
Thank you for reading! Come say hi! Twitter: @cendrinemedia Google+: Cendrine Marrouat Facebook: Social Media Slant Instagram: cendrinemedia Website: www.socialmediaslant.com Services: http://socialmediaslant.com/services

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5 Tips to Build a Winning Social Media Audience

  • 1. 5 Tips to Build a Winning Social Media Audience Cendrine Marrouat www.socialmediaslant.com Twitter: @cendrinemedia
  • 2. What’s on the Menu Today? Finding Your Audience Social Media Success Is About Listening Pay Attention to Feedback Learn Lessons from Mistakes Focus on Valuable and Relevant Content
  • 3. 1. Finding Your Audience "Without an audience, you have no business."
  • 4. Once you know whom you serve, you will know… - What the needs are - What content to create - How to create that content - How to deliver it… In a nutshell, Your social media strategy will fall into place!
  • 5. “But How Do I Get Started?” With what you have: Tools: - Google Analytics (website / blog) - Facebook Insights (Pages) - Twitter Ads product - Pinterest Analytics…
  • 6. Type of Data to Collect Demographics: main gender, locations, age groups... Facebook Insights
  • 7. Type of Data to Collect Twitter Ads product Most successful content...
  • 8. Type of Data to Collect Google Analytics Interests...
  • 9. “What If I’m Just Getting Started?” Observe competitors! They are on social networks…
  • 10. 2 Tools to Monitor Competition TweetDeck HootSuite
  • 11. 2. Social Media Success Is About Listening! "Say less, show more." - Positive & negative comments matter equally - Acknowledge supporters - Ask questions - Look at your behavior as a consumer
  • 12. Benefits of Spam Reading between the lines will help you serve your audience better. 1. Understand what’s wrong with your website (e.g. missing key info) 2. Lands in your inbox without having to ask 3. FREE “ADVICE”!
  • 13. 3. Pay Attention to Feedback Media Audience Never shy away from it! - Ask specific & targeted questions - Not just on blog, ask on social networks - Tools to monitor responses on social media: TweetDeck & HootSuite
  • 15. 4. Learn Lessons from Mistakes "No one is perfect. To err is human." - Own up your mistake and craft a heartfelt apology. - Show willingness to amend the situation. Your audience will love you the more for it!
  • 16. Great Example: Kickstarter - Let a campaign promoting offensive “dating book” run on the site - Removed project - Fully acknowledged mistake - Explained what happened in an article: http://www.kickstarter.com/blog/we-were-wrong - Changed its policy on discriminatory content - Donated $25,000 dollars to anti-sexual violence organization
  • 18. 5. Focus on Valuable and Relevant Content Valuable = Extremely useful / important Relevant = Closely connected or appropriate to the matter in hand
  • 19. But Valuable and Relevant to Whom? Your audience! Knowing them will allow you to: - Make your content more engaging and shareable; - Increase awareness of your brand; and - Become recommended as a thought leader in your industry
  • 20. Need More Help with Social Media? Check out my latest book. http://smaudiences.socialmediaslant.com
  • 21. Thank you for reading! Come say hi! Twitter: @cendrinemedia Google+: Cendrine Marrouat Facebook: Social Media Slant Instagram: cendrinemedia Website: www.socialmediaslant.com Services: http://socialmediaslant.com/services