CENDOO is your internet butler. CENDOO is based upon this new technology, ai-one™, which provides the ability to think and learn like a biological brain. CENDOO is your automatic service in the background that helps you get things done and does jobs on your behalf. And the more you use CENDOO, the better the service knows your preferences and adapts. In other words, CENDOO knows exactly what you want and does it.

1. CENDOO BUTLER
V 20.06.10 I english

2. INTERNET EVOLUTION
Evolutionary steps of the Internet
Web 1.0 Web 2.0 Web 3.0
1990 - 2000 2000 - 2010 2010 - 2020
Participatory Semantic Web
Starter Web
Web
„Are you Sharing Intelligent Internet:
online?“ collaboration Machines
AOL, Ebay Facebook understand and act
static websites Youtube upon information
Twitter

3. INTERNET TODAY
New challenges arise with Web 2.0
Web 2.0 and its web application facilitate
interactive information sharing, interoperability BUT:
and collaboration:
New challenges arise with Web 2.0:
 Information overload
 Quantity instead of quality
 Lack of evaluation mechanisms
 Lack of intelligence
 How do we know in the net, what is
relevant or important?
 Everyone is participating.
 Anyone can contribute content.
 Internet use sky rocketed.
 Internet excites people, hypes emerge.

4. INTERNET TODAY
Constantly growing traffic
Which information is relevant?
The infographic of only one service, Twitter, illustrates the exploding traffic
Source: mashable.com

5. EXPERT OPINION
„The challenge is to /ind the
relevant content.
In a world of information overload
value creation will shift to /inding
and /iltering content and /itting it
into a context.“
Jeff Jarvis (bestselling author)
„ What would Google do?“

6. EXPERT OPINION
„Hundreds of thousands
participate in the Internet. There
arises the question, what is
important of all that is published
on the net. What content is worth
to be noticed?
An Internet of quantity without
appraisal or evaluation chokes on
itself.“
Prof. Dr. Peter Kruse
Psychologist, Internet futurologist

7. THE SOLUTION
The solution: WEB 3.0
Semantic Web
 intelligent
 autonomous
 semantic
Se man tics Study of meaning, the study of interpretations
of signs or symbols

8. OLD TECHNOLOGY
Computer technology today:
Computer chips consist of millions of
transistors. Each transistor is a switch
with only two positions:
On and Off (0/1)
Each function in the computer today,
every program, each letter is defined by
the binary code consisting of Zero and
One.
It is a static system. The computer can
only handle what was pre-programmed.

9. HUMANS THINK DIFFERENTLY
The human brain is radically different.
When we recall an information, we have several alternative associative routes
to retrieve the memory. The access of a memory is an association.
A memory is always the linking or
association of:
notions
images
given facts
patterns
emotions

10. NEW TECHNOLOGY
Semantics means the meaning of information
When the words are set in context or in relation, like a
Book human brain does, suddenly the words mean something
and conveys different messages.
Song
Person refers to
Song
Book
Article
The words alone
don‘t convey any Person
special meaning, the
write
signification is not s
visibile.
Article

11. NEW TECHNOLOGY
Intelligent and novel computer technology:
The coming chips developed by ai-one
consist of elektronic cells, which can each
have ca. 2‘000 states.
And like in the brain, each cell can
spontaneously connect to each other and
form dynamic networks, to perform tasks
or learn new things.
The new semantic technology is a
biologically inspired intelligence.
The special feature of the chip:
It organises autonomously the data and finds answers to question which
even have not be asked.

12. CHANGE OF PARADIGMA
It is about pattern recognition.
Present system New semantic system
A user uploads an image A user uploads an image of
of Barack Obama in the Barack Obama in the Internet.
Internet. Google only The new system recognizes the
finds this image, if the „Obama“ image by the optical
user has tagged the pattern. In the same way the
image with eg „Obama“. other Obama images can be
Google only recognizes recognized and categorized,
the image by its text tag. even when these are not tagged
with „Obama“.
obama.jpg

13. CHANGE OF PARADIGMA
Biologically inspired intelligence (BII)
Creativity Logic
Holistic thinking, intuition, creativity Analytical thinking, language, science
and music, and mathematics
Biologically Inspired Intelligence combines creativity and logic like a
human brain.

14. SEMANTIC SYSTEM
– a strong partner
Manfred Hoffleisch
Head of R&D ai-one AG
Father of the new algorithm for
the semantic CENDOO Butler
Science and university partners:

15. AWARD
– a strong partner
Red Herring awarded the Swiss high tech
company ai-one AG on January 18, 2010 with the
prestigious Global 100 award
as one of the Top 100 tech-startups
in the world.
The award of the global media company Red
Herring lists the year's most promising private
technology ventures from around the world. In
professional circles the award is considered as the
ultimate prize for innovative technology and is
thus highly coveted.

16. SEMANTIC SYSTEM
ai-one AG (former Semantic System AG) - a strong partner

17. TECHNOLOGY
PROVEN TECHNOLOGY IN USE
2) Intelligent Dialogue Robot
1) Police Humans can communicate with the Intelligent
Forensics, matching of shoe sole tracks. The Dialogue Robot in natural language. The robot
system also detects patterns in rotated, is also used as "flight simulator" to train
scaled or distorted images. agents and trainers in call centers.

18. TECHNOLOGY
PROVEN TECHNOLOGY IN USE
4) Skin Analysis
The device scans a skin patches, determines
the type of skin and provides the doctor with a
3) Signature Analysis and Matching decision basis for further treatment. This
This system uses two types of data: the profile is compared with existing cosmetic
printed image while signing and the dynamics products and an optimal therapy is
of handwriting. Other methods of identification recommended.
are fingerprint and face recognition. Radiology / skin cancer determination

19. TECHNOLOGY
Further applications and partners:

20. CENDOO BUTLER
The Butler knows, what I mean.
CENDOO develops an unique, intelligent
Butler for the Internet
which is based upon the technology of
ai-one.
The Butler is a automatic service – he
does jobs on my behalf, jobs which
otherwise can only be done by a human.
The Butler learns to do what I „wish“ him to do, getting smarter with each
use. The Butler knows my interests and preferences and becomes my
virtual twin.

21. CENDOO BUTLER
Hitherto:
Me
Today we spend uncountable hours in
the Internet daily just to search for
relevant information or to do a task!

22. CENDOO BUTLER
2010:
Me
My Butler
Now however, we give our personal Butler
the instruction, and he retrieves the requested
information, does jobs on my behalf - which
otherwise I need do myself. He takes care of my
various profiles in social networks and keeps
me up to date according to my settings.

23. CENDOO BUTLER
Individual life and communication spheres:
Internet
friends / relatives
experiences radio / TV
knowledge known Web sources
data / info emails, text, info periodicals
data bases
by third parties
secret books
trusted data bases
libraries
trusted
open
We each have various needs in communication.
But how can we communicate today in a secret, trusted or open way in the
Internet, and furthermore in the right way (secret, trusted or open) in the
different conditions?

24. CENDOO BUTLER
The Butler knows my different data gateways:
Orders Private:
instructions My data
questions
> trusted sources
Trusted:
Data of friends
> qualified sources
Results Public:
completed jobs Public accessible data
recommendations > not classified sources

25. CENDOO BUTLER
The Butler ensures privacy and security
Anonymous or open dialog
depending on settings or on the instruction

26. CENDOO BUTLER
Example 1:
I want to fly from Zurich to San Diego to join a conference.
- Search for best available flight in accordance with my profile
settings
I give my butler the order to organize the - Search for rental car available 30 min after departure
flight to San Diego, a car and a hotel - Search for hotel in accordance with my profile settings
based on the date of the conference. - Compare recommondations and experiences on the internet
My butler recommends 3 available solutions
with flight details, car and hotel suggestions
based on my profile settings and experiences.

27. CENDOO BUTLER
Example 2:
I am in Tokio (Japan) and i have terrible headache.
- Butler recognises place by GPS
- Search for local available medicine
- Compare recommondations and experiences on the internet
I give my butler the order to find - Route to next pharmacy
something to relieve my headache.
My butler delivers a local available medicine to
relieve my headache. The butler routes me to
the next pharmacy and shows me the name and
price of the medicine in japanese.

28. CENDOO BUTLER
The Butler is unique in 4 ways:
1. The Butler completes tasks on my behalf including multi-stage
workflows.
2. The Butler solves the trust and privacy problem by
selectively communicating anonymously.
3. The Butler delivers results, which normal search engines
can not.
5. The Butler takes care of all my various profiles in social networks
and Internet pages.
The Butler changes how we communicate in the Internet, it simplifies
communication and makes it more intelligent and more secure.

29. PROTOTYPE AND APPS
Next steps:
In the following 2-3 months
CENDOO develops several Butler
apps which will be published as
iPhone and iPad apps.
Butler
Market situation iPhone/iPad
2010:
Currently ca. 225‘000 Apps are
running on more than 100 M
iPhones, iPod touch und iPads.
Hitherto more than 5 B Apps were
downloaded.

30. SEMTECH SAN FRANCISCO
For the first time the
technology of the CENDOO
Butler will be presented at
the SEMTECH 2010 in San
Francisco.
CENDOO and ai-one are
developing an intelligent
butler service for the
Internet which is based upon
the pioneering semantic
technology ai-one.

31. PROSPECT
PROJECT STATUS
The first prototype will be available in summer 2010, demonstrating the
semantics. We expect a licensable Information-Butler to be ready to
market in the second halve of 2010.
CENDOO currently also develops first Butler apps as iPhone and iPad
apps.

32. CONTACT
CENDOO AG
Gehrenstrasse 3
8810 Horgen
Switzerland
T: +41 43 501 30 45
F: +41 43 501 30 46
E: info@cendoo.com
W: www.cendoo.com