Link Building Strategies and Tactics for SEO Success

(C) 2010 - CEMPER.COM &
LinkResearchTools com
Link Building
Tips
Strategies
Tactics
Christoph C. Cemper

(C) 2010 - CEMPER.COM & LinkResearchTools.com
2
About Christoph
& CEMPER.COM
• Doing in Link Building
since 2003
• English, German, Spanish, French
• Trust Links
 LinkResearchTools.com
 SEO consulting for selected clients

3
5
CRUCIAL
Tips

4
TIP NO.
The SECRET
Of
Link Building
…

5
The Secret of Link Building …
DOES
NOT
EXIST
(it‘s a painful tedious job!)

6
Know your goals
be realistic!
TIP NO.

7
you won’t get
#1
overnight

8
TIP NO.
TEST
TEST
TEST

9
TESTING ROCKS!
on test sites
on satellite sites
on competitor sites
…

10
TIP NO.
DO YOUR RESEARCH!
Know your playing field
EVERY industry is different!

11
"don't take a sword
to a gun fight“
Tim Meyer, Product Manager
Yahoo (2006!)

12
one link can
make a
difference,
but…

13
50.000 new links/DAY!
Damn, I‘d better find a
new job, this link
building thing looks
like A LOT of hard
work…

14
Link Building Strategy
Link
Growth
Rates(link velocity)

15
Link Growth rates matter!
Q: how many links
we need to
become #1 ?
A: we don't know!
let’s look at it!

16
Numbers?
Sometimes 2000 links/day are just
what you need.
Sometimes it's 20 per month.
Not every link is equal though!

17
see also …
http://bit.ly/linkgrowth

18
TIP NO.
Look at your
COMPETITION
!

19
Competitors are
potential
link
sources

20
7 Golden Link Building Strategies #4
Common Outbound Link Analysis
How do I
get my competitors
to link to ME ???

21
7 Golden Link Building Strategies #4
Common Outbound Link Analysis
1. find out
where your competition
links to …
2. go after those linked to pages
3. Grab Linkjuice from
competition!

22
Anchor Text
Variation(an example)

23
THE GOAL
• cheap flights
• flights
• flight ticket
• flight

24
Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight price to London
• low cost flight ticket to Paris
• affordable flight to New York
• best offer to fly to Munich
• cheapest ticket to fly to Europe
• best price on flights to UK

25

26

27
• finding cheap flights to Rio
• best flight price to Europe
• low cost flight ticket to Munich
• affordable flight to Brazil
• best offer to fly to UK
• cheapest ticket to fly to UK
• best price on flights to Prague

28
• cheap flights
• flight price
• low cost flight ticket
• affordable flight
• best offer to fly
• cheapest ticket to fly
• best price on flights

29
• cheap flights
• flights
• flight ticket
• flight
• fly

30
Natural Anchor Texts
exact match domains really help …
source: www.LinkResearchTools.com

31
see also …
http://bit.ly/naturalanchors

32
Relevant
Links

33
Relevant Links
Top #1 and #2
for
„Cheap Flights“

34

35
Relevant Links for
„cheap flights“
• GOOD Link Profile for Travel, eh #2?
• source: www.LinkResearchTools.com

36
Relevant Links for
„cheap flights“
• GREAT Travel Link Profile for #1 too
• source: www.LinkResearchTools.com

37
Not So Relevant Links
not so well themed …

38
… unless you
ARE
an
„entertainment“ site

39
Domain Trust

40
Domain Trust
Links
are a
Connection
from
Source to Target

41
Domain Trust
Link Impact
also depends on
TARGET
More Trust = More Impact!

42
Domain Trust
YES!
same link, different effect
depending on where you link it TO

43
Domain Trust
Build TRUST for your site

44
Domain Trust
get
Authority
Links
!

45

46
Authority Links of #55

47
Authority Links of #1

48
Link Tactic
BEST LINKS
are
FREE(the ones
you already have!)

49
Link Tactic
Convert
IMAGE NO ALT
links to
keyword links

50
NO ALT to
keyword links
make these image links to get ALT TEXT!

51
NO ALT to
keyword links
oh, we haven‘t done this for some weeks…

52
Link Tactic
Link Laundering
with
Link Pyramids
(old but great technique)

53
„Blackhole“
great links to here
average links to here
shitty links here

54
„Diamond“

55
„Butterfly“

56
„Angel“

57
Link Pyramids „rule of thumb“
the closer to
money site
the better the links!

58
improve existing links!
Great Pages
linking to YOU
always need
more links…

59
… and are your
filter for all
“bad flavors“
 …

60
TIP
THE BEST LINKS
are those that
your competitors
can NOT get!

61
Stuff to read up …
7 Golden Rules of Link Building
http://bit.ly/7golden1
7 Golden Link Building Strategies
http://bit.ly/7golden3
5 Rules for Link Profiling
http://bit.ly/linkprofiling

62
THANK YOU!
QUESTIONS ?
Want to trial our
www.LinkResearchTools.com
Please leave your business card.
Contact me
christoph@cemper.com
http://www.cemper.com/
twitter.com/cemper

63
Bonus Tip
BONUS
CONTENT

64
Bonus Tip
NO link requests
to
Matt Cutts
Tim Meyer
& other search engine reps
They are nice guys,...

65

66

67
but ...

68
Bonus Tip
even more
BONUS
CONTENT

69
Bonus TIP 2
Don‘t Look at
Page Rank

70
hu, no page rank?
Matt Cutts
Says
(SMX Advanced
Seattle 2008)
We return random
page rank data if
we feel like it – it‘s
fun! 
• Lesson learnt: don‘t look at PR

71
THANKS 

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