Here is my Link building presentation from the SEOZone 2014 Istanbul conference, where I also talk about the recent Google Penguin update

1. RECOVER – PROTECT – BUILD
CHR I S TOPH C . C EMP E R
Christoph C. Cemper

2. ABOUT
CHRISTOPH C.
CEMPER
SEO
Founder of
LinkResearchTools
Creator of Link Detox

4. SEO
LRT
Daddy :)

7.  Penguin 1 on April 24, 2012
(impacting around 3.1% of queries)
 Penguin 2 on May 26, 2012
(impacting less than 0.1%)
 Penguin 3 on October 5, 2012
(impacting around 0.3% of queries)
 Penguin 4 (AKA Penguin 2.0) on May
22, 2013 (impacting 2.3% of queries)
 Penguin 5 (AKA Penguin 2.1) on
October 4, 2013 (impacting around
1% of queries)
 Penguin 6 (AKA Penguin 3.0) on
October 17 (impacting around 1% of
queries)

8. Penguin hates
 Low quality links
 Over optimized anchor text
 Keyword stuffing
Penguin likes
 Natural links
 Contextual thematic links
This is unacceptable  Diversified anchor text

9.  (orca technique by
Certified LRT Xpert,
Bartosz Góralewicz)

11.  Not indexed domains
 Dangerous domains (Malware, Malicious or Virus)
 Weak domains
 Link networks
 Article Directory Links
 Spammy forums
 Location problems

12. - Nofollow links
- 302

13.  Continuous monitoring  Link alerts

20. Rick Lomas:
www.foldingbikeguide.co.uk

21. Marc Enzor:
www.geeks2you.net

22. www.elikarealestate.com/

23. Darryl Coombes
http://www.webseo.co.za/

24. Darryl Marc Kenigsberg
Coombes
http://www.bitcoinchaser.webseo.co.com/
za/

25. …

26. BAD
 Buy Links
 Free Directories
 Forum/Blog Spamming
 Link Swaps
 Guest blogging
 Syndication (widgets, themes, infographics)

27. BAD
 Buy Links

28. BAD
 Free Directories

29. BAD
 Forum/Blog Spamming

30. BAD
 Link Swaps

31. BAD
 Guest blogging

32. BAD
 Syndication (widgets, themes, infographics)

33.  Common backlinks
 Link juice thief
 Missing links
 Competitors strongest links with low
risk

34.  Other people are far more likely to link to your website if it offers great content,
particularly if that content is unique.

35.  Should I Buy Links To Improve
Google Rankings?
SHORT ANSWER – NOT IF
THEY LOOK LIKE PAID LINKS!
 Problem is – Link Sellers Are Rarely
Discreet

37. It's OK to ask for links -- if you do it the right way.

38.  This is the most important thing to do, but it's also the hardest way to earn links
 Press releases are still important, but they're more useful for spreading the word
about something important your company did -- such as hiring a noted executive,
releasing a new product or embarking on a charitable endeavor.

39.  With some good PR follow up you can usually convert that into a ‘link’ and add
some extra value to the piece they have written, so everyone wins.

44.  Fresh content can help improve your rankings.
 Check for canonicalization issues
 Think social
 Be different!
 SEO is not a one-shot process.

45.  Add new, useful content to your pages on a regular basis. Content freshness adds
relevancy to your site in the eyes of the search engines.

46.  It is just one isty bitsy part of the ranking algorithm. A site with lower PR can
actually outrank one with a higher PR.

47.  Check for canonicalization issues – www and non-www domains. Decide which
one you want to use and 301 redirect the other to it.

48.  Social media is important. Build an online community where links back to your
site are discussed and shared amongst external stakeholders (your site's users
and potential users).

49.  Diversity is the key to success for your website to be high scoring. Be different
from what others do.

50. SEO IS NOT A ONE-SHOT
PROCESS!!!
 The search landscape changes daily, so expect to work on your optimization often.

51.  CONTACT US
 http://www.linkdetox.com
 http://www.linkresearchtools.com
 http://helpdesk.linkresearchtools.com
QUESTIONS?