Christoph goes thru a number of tools and ways that every webmaster can and should do a daily link audit using free tools only.

1. Your 20 Minutes - 10 Step
Daily Link Audit
with
FREE TOOLS
Christoph C. Cemper

2. SERVUS MÜNCHEN

3. About Christoph C. Cemper
Founder & CEO of
SEO & Marketing since 2003

4. Love Orange Jackets and SEO

5. Just google it 

6. Today: Daily Link Audits and Link
Building with Free Tools

7. Google confirms:
Links are important
1

9. YOU CAN NOT
NOT SEE IT.
Or “switch off”.

11. Get some Links from Google
2

12. Get some Links from Google
https://lrt.co/gsc

13. Get some Links from Google

14. Limitations of the data
• Only “Top 1000 Domains” (in Google’s criteria)
• Often 3-5% of the complete backlink profile according to our
experience
• But – Google verified – including Cloaked Links from SEO –
very useful

15. Looking at 22k links of 5M is not a lot.
What 22k links of 5M links mean for your backlink audit coverage
*magnified to make it visible
Links You Audited Links You Didn't Audit

16. DON’T JUST LOOK AT ONE SLICE
Links You Audited
Links You Didn't Audit

17. Download those links
Links from Google
2

19. Sort the
Links from Google
3

21. Set the GOAL: Find the
Good Bad and Ugly Links
4

22. THE GOOD, THE BAD & THE UGLY

23. KEEP THE GOOD ONES

24. DISAVOW THE BAD ONES

25. REPAIR THE UGLY

26. THE BAD & UGLY ONES
Links You Audited
Links You Didn't Audit
OFTEN HIDE
IN HERE

27. Because Google shows „TOP“ domains

28. Take a CLOSE look
5

29. Visual Inspection

30. Link directory spam and paid sponsor links

31. Massive Money Keyword Links in Spun Articles

32. Forum signature spam with optimized anchor text

33. Paid Links on Expireds / PBNs with Money Keywords

34. SEO Metric Inspection

35. • LRT Power™  like PageRank (free)
• LRT Trust™  Trust Rank patent (free)
• LRT Power*Trust™  Trust Rank patent (free)
• Link Velocity Trends (free)
• Link Detox Risk® (paid)
Recommended link evaluation metrics

36. How to read Power*Trust

37. What is Link Velocity Trend?
• The trend of link velocity over time
• Trend over time? Math magic?
• Look at average growth last 6 months and last 24 months.
• Divide.
• LVT = LV6mo / LV24mo

38. Example Negative Link Velocity Trend

39. Link Velocity Trend helps
• Links from domains that are paid link networks
• Links from domains that are dying
• Helped spot Penguin problems since April 2012!

40. Now where to
get the data?
for FREE?

41. Install some extensions
5

42. Link Research SEO Toolbar
•
•
•
•
•
https://lrt.co/lrtseotoolbar/smx2018

43. https://lrt.co/multiurls/smx2018

44. Open Multiple Urls – and do the manual review
https://lrt.co/multiurls/smx2018

45. Spam

46. Fine!

47. Questionable?

48. Fine!

49. Link Redirect Trace
•
•
•
•
•
https://lrt.co/linkredirecttrace/smx2018

50. Check My Links
https://lrt.co/checkmylinks/smx2018

51. And find YOUR pages for those broken links
• If you have better or relevant content
• And link to “not so commercial” site
• Then Wikipedia will love you
• Sometimes those sites will then link to you 

52. Put all bad links to a textfile
the DISAVOW file
(Unix format!)
6

53. Example
Disavow file

54. Upload to Google Search Console
7

55. Some disavow files are quite big

56. MAYBE…
• Check those disavow files as well
• Review existing disavows
• To maybe UN-disavow = remove from disavow list

57. Wait.
8

58. (Up to 9 months!)

59. Or use a tool to…
speed up link crawling
and google penalty recovery

60. Bonus: Same for links from
Bing Webmaster Tools
9

61. Repeat.
10

62. ASK ME ANYTHING