Business Proposal

1. Increasing the Size and Scope of
the Craft Brewers Department at
Great Bay Distributors
Prepared by Zachary N. Carey
Service Support

2. OVERVIEW
• The craft beer industry is growing rapidly around the
country.
• Breweries are increasing their sales every year.
• The craft breweries need someone to provide
distribution

3. OVERVIEW

4. INTRODUCTION
• Great Bay Distributors of St. Petersburg, Florida must find ways to
continue to grow and achieve an increasing rate of profitability
• The company may have expanded regionally as far as possible
• A new plan must be taken into consideration

5. OPPORTUNITY

6. CURRENT SITUATION
• Great Bay Distributors needs to find a way to continue its’ rapid
growth
• Craft Breweries are growing in large numbers every year
• Expand the craft brewers department to aggressively obtain contracts
for distribution for all craft breweries

7. KEY SUCCESS FACTORS
• More products and more contracts improve beer sales
• Distribution of the craft beer will encourage new breweries to work
with Great Bay
• Profits will rise

8. ALTERNATIVES
• Buy out other beer distributors
• Costly
• Not likely due to recent land and warehouse purchase

9. STRATEGIC OPTION
• Hire more employees to expand the craft brewers department
• Increase the number of salesmen in the department to seek out new
contracts
• Promote within the company to fill the new positions, hire entry level
workers to fill old positions

10. BENEFITS AND RISKS

11. BENEFITS
• New potential contracts are possible every year
• New contracts will limit the competition
• New beer options will keep the current accounts satisfied

12. RISKS
• Loss of profit if the beer doesn’t sell
• Great Bay must hire new employees
• More products could lead a larger unobtainable workload

13. CALL TO ACTION

14. CALL TO ACTION
• Expand the craft brewers department of Great Bay Distributors to
gain more crafter brewers contracts
• Promote the employees within the company to the new positions
within the craft brewers department
• Hire entry-level employees to replace the promoted employees.
• Provide the current accounts with a low price on the newly acquired
beer so that they can keep their prices low to get customers to try the
product.

15. REFERENCES
• Bay, G. (2013). History. Retrieved February 19, 2017,
• from http://www.greatbaybud.com/sample-page/
• Business expansion: Expansion strategies. Retrieved February 20, 2017, from
• http://www.cf-sn.ca/business/business_expansion/expansion.php
• Erickson, Chris. (2015). Great Bay Distributors Tops the List of Tampa Bay
• Women-Owned Businesses. February 19, 2017, from http://www.bizjournals.com/tampabay/subscriber-only/2015/09/04/women-owned-
businesses.html
• Meola, A. (2016, April 27). T-mobile refuses to go away in the wireless carrier war.
• Retrieved February 20, 2017, from Business Insider, http://www.businessinsider.com/t-mobile-continues-growth-against-verizon-sprint-att-2016-4
• Snider, E. (2014, May 15). Great Bay Distributors moving headquarters to Gateway.
• Retrieved February 20, 2017, from Tampa Bay Business Journal, http://www.bizjournals.com/tampabay/news/2014/05/15/great-bay-distributors-
moving-headquarters-to.html
• Watson, B. (2009, August 29). Craft beer sales by state. Retrieved February 20, 2017,
• from https://www.brewersassociation.org/statistics/by-state/
• What is business expansion? Definition and meaning (2017). In . BusinessDictionary.
• com. Retrieved from http://www.businessdictionary.com/definition/business-expansion.html