1. Meeting with Steve Altman Vice President & General Manager Samsung Telecommunications America Date: June 8, 2007 Agenda and Discussion Items: Budgeting, Anti-Churn Product Roadmaps, Segments, Channels, Metrics Prepared by : Barbara Armour Location: Six Concourse Pkwy. NE Ste #1520 Atlanta, GA 30328
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6. AT&T / Cingular Overview Possible Segments Sources: Jupiter US Wireless Consumer Survey 2007. US Census Data 2005-2006 * Averaged across all carriers in study Levels Of Use –ARPU Impact Age / Income/ Gender Use Ranked in order of priority % Adoption Noted where possible* Segments Heavy Users Should skew 150.00 + ARPU A30+ HH Income 65K + 47% College Educated Assoc + 50/50 M-F Voice –Heavy Data –Heavy 54% Email –Heavy- 54% SMS- Moderate use - 46% MMS –Light Use 10% Business Users BUYERS Lighter Users Skew < $65.00 ARPU for family 25-49 HH Income $42K-$65K Voice –Moderate SMS- Moderate Free Mobile Content –Heavy Want Family Uses TALKERS Moderate Users-constrained by enforced budget. Potential for heavy use likely. 64% On Parents Plan 80% of 13 year old <$50 ARPU. 66% of 17 Years Olds >$50 ARPU SMS –Heavy Use -Communication Data Services -76% MMS -Moderate Use 17 % Teens 13-17 Tweens 8-12 TEXTERS Need Data Prepaid Segment Moderate users- most likely to skew heavy as income increases. 18-24 HH Income – TBD 21% College Education Assoc + SMS Heavy 88% MMS –Heavy 36 % Data Services Moderate - 42% Voice- Moderate Young Adult Semi- Independents Buyers/Early Adopters