1. Your Guide to
Business Olympics:
Dress, S.W.O.T, Sales Pitch, & PwrPt.!
Mr. Elsesser
Mr. Hennings
November 19, 2012

2. Mrs. Coloe
Guest Presenter &
Fashion Extraordinaire

3. • Judges will be grading your
appearance
• You never get a second chance to
make a good first impression.
Your grooming and dress are
important to putting your best
foot forward.
• You might want to coordinate
your dress with your team
members

4. • Suit with skirt appropriate length,
no miniskirts
• Pants suit or skirt with blouse and
blazer
• Pumps or appropriate business-like
shoes, closed toe and low heel
• Stockings
• Minimal jewelry
• Don’t overdo perfume
• NO flip flops, sandals,
sneakers, jeans, short skirts,
jogging suits, tank tops,
revealing clothing.

5. • Business suit
• Dress pants, shirt and tie, no
bowties
• Dress shoes, dress socks
• Belt should match shoes
• Make sure dress shirt is neatly
pressed
• Make sure you are clean shaven
No hats, sneakers, t-shirts or jeans

6. Last Minute Fashion Tips
• Make sure to try on your outfit BEFORE the
event. If your clothing is too tight or too loose,
don’t wear it.
• Remember your clothes are your image, check
the mirror and see what the judges will see

7. The Marketing Mix

8. The Marketing Mix
(4 P’s of your Marketing Plan)
•The Product
• What is your product/service?
•The Price
• What are you selling it for?
• Why did you choose that price point?
•The Place
• Where will your product be available?
• How will you distribute your product?
•The Promotion
• How will you showcase/promote your idea?

10. ALL About S.W.O.T.
• What is S.W.O.T?
– Technique used for identifying and understanding:
• Strengths • Weaknesses
• Threats • Opportunities
• Why do marketers use it?
– Uncovers opportunities that can put you over the top.
– By understanding the weaknesses of your business or product,
you can manage and eliminate threats that could “sink
your ship.”
• So the bottom line is…
– You can use the framework to craft strategies that can enable
you to distinguish yourself from competitors and be able to
conquer your market.

11. How to Use S.W.O.T.
• Strengths:
– What advantages does your product feature (that others do not)?
– What do you do to perfection (core competency/advantage)?
– What do people in your market (or product users) see as your
most intriguing feature(s)?
• Weaknesses:
– What are people in your market (or product users) most likely
upset about (or wish was different)?
– Which areas are lacking? (What could be improved?)
– What should you avoid?
– What factors make lose you sales (or make your product users not
buy and turn to a competitor’s product)?

12. How to Use S.W.O.T
• Opportunities:
– Where/What could be good opportunities facing you?
– What were some of the things that happened that could be
further expanded and/or developed?
– Do any of your strengths open up new possibilities or
opportunities for your product/business?
– Can you create any opportunities by eliminating any of your
weaknesses?
• Threats:
– What obstacles/challenges are you facing?
– What is your competition doing that you should be worried about?
(What are the alternatives to doing nothing?)
– Could any of your weaknesses seriously threaten your business?

13. End Result of S. W. O. T.
How can this help your product?

15. Closing The Deal!!!

16. The Sales Pitch
1-2 minute pitch of your idea to get investors
interested!
• “Elevator Pitch”
• Should include an “infomercial-style”
commercial… think QVC or HSN
– Provide product benefits
– Be humorous but appropriate
– Remember who your audience is
– Everyone should be involved

17. All About The Sales Pitch…
IS… IS NOT…
• Your “last-ditch” effort • A typical product-centric
to get your investors television/radio
to react commercial
• Short, clear, concise, a • A “media” presentation
nd to-the-point • A speech that describes
your products features
• Packed with features
and calls for NO
and benefits of the
product ACTION by your
audience.

18. An Example of a BAD Sales Pitch

19. The Elements of a GOOD Sales Pitch

20. How To Conduct an
ELEVATOR SPEECH

22. DON’T

23. Baseball
Baseball is a bat-and-ball sport played between
two teams of nine players each. The goal is to
score runs by hitting a thrown ball with a bat and
touching a series of four bases arranged at the
corners of a ninety-foot square, or diamond.
Players on one team take turns hitting against
the pitcher of the other team , which tries to stop
them from scoring runs by getting hitters out in
any of several ways. A player on the batting team
can stop at any of the bases and later advance
via a teammate's hit or other means. The teams
switch between batting and fielding whenever the
fielding team records three outs. One turn at bat
for each team constitutes an inning; nine innings
make up a professional game. The team with the
most runs at the end of the game wins.

24. DO

25. Baseball
• A sport played with
– Bat-and-Ball
– 2 teams of nine players each.
• The Goal:
– Score runs
• Hitting a thrown ball with a bat
• Touching a series of four bases
• Have the most runs at the end of 9 innings
– Get 3 outs per inning

26. Baseball
• How to Play:
– Teams take turns hitting and pitching against
each other
– Players advance through the bases and end
at home plate.
• Hits
• Walks
• Steals
• Other Rules
– Switch between batting and fielding every 3
outs
• Each turn equals 1 inning played
• Nine innings make up a professional game.

27. DON’T

28. •Started training at the age of 16 at Dance Impressions and The Dance Zone
•Had a previous background in gymnastics
•Training consists of jazz, ballet, contemporary, and gymnastics, with some experience in hip
hop, modern, tap, and theater
•Favorite dance style is contemporary
•Backup role on the hit film High School Musical
•Johnson was paired up with Dominic
•Only in the bottom two one week
•Praised for her passion, enthusiasm, talent, personality, strong dancing and versatility in the different
routines
•First woman to win the show

29. DO

30. SABRA JOHNSON
SEASON THREE WINNER
• Background
– Started training at the age of 16 at Dance
Impressions and The Dance Zone
– Used to do gymnastics
– Experienced in
jazz, ballet, contemporary, and
gymnastics, with some experience in hip
hop, modern, tap, and theater
– Favorite dance style is contemporary

31. SABRA JOHNSON
SEASON THREE WINNER
• On Dance with the Stars:
– Johnson was paired up with Dominic
– Only in the bottom two one week
– Praised for her passion, enthusiasm,
talent, personality, strong dancing and
versatility in the different routines
– First woman to win the show

32. The Bottom Line
• Don’t over do it
• Be concise
– Speak to the points!
• Spread out your information between
slides
• Choose colors, pictures, animation
wisely

33. We are here to help!
Shark
Tank
• E-mail us Anytime!
– celsesser@smithtown.k12.ny.us
– mhennings@smithtown.k12.ny.us
– ccoloe@smithtown.k12.ny.us