Describes SMS community customization options available to clients

1. SMS Community Customization
May 2010

2. Sample SMS Community
 Client: ESPNStar
 Website: http://www.espnstar.com/mobile/mobile-espn-india/cellzapp/
 SMS keyword and short code: HYS to 53776

3. Website customization options
Option 1: Page header can
be customized as per
template provided or we
can use clients iframe
Option 2: Table header
image can be customized
Option 3: Categories can
be customized. Categories
could be Topics, TV/Radio
Channel name, Business
unit/Division, etc.
Option 4: Text font & color
and Images (icons, buttons,
background, Facebook
share & thumbnail) can be
customized
Option 5: Multiple
“channels” (accounts) can
be created as required.
Accounts can be set-up for
Personalities, TV/Radio
Programs, Movies, etc.

4. SMS customization options
 Service can be deployed on short code or long code
 Recommend short code to generate VAS revenue
 Service can be provisioned on desired keyword
 SMS subscription options
 Users get ALL polls, trivias, shouts
 Users get polls, trivias, shouts from a specific category
 Users get polls, trivias, shouts from a specific channel

5. SMS flow
1. User sends a keyword to short code
 Example: HYS to 53776
Reply with number
below to subscribe to:
2. User receives a SMS Page (optional)
1: Category 1
 Not required if you want user to get ALL content 2: Category 2
3: Channel 1
4: Channel 2
….
3. User replies with menu option(s) Reply
4. When poll, trivia, shout content is created via an online form by community
administrator, subscribed user receives a SMS
 All content (and responses/comments) are posted online. Content can also be pushed
to clients’ Twitter account(s).
5. User can respond or comment (instructions are provided with each SMS) to poll,
trivia, shout to win points