Q4 2009 Sales & Marketing Plan for CelLynx; makers of 5BARz Technology. YOu can find out more about CelLynx @ www.CelLynx.com and 5BARz @ www.5BARz.com
3. 5BARz Technology Products First consumer-friendly, affordable, plug ‘n play mobile phone booster One device, 5BARz, All carriers Mobile Solutions Car, Hotel, Office 5BARz Road Warrior Fixed Solutions Home, Building, Hotel, Restaurant 5BARz @Home Unit No External Antenna Required
8. ENDORSEMENTS Leo Laporte The Tech Guy Subject: Re: Leo Laporte: Endorsement Agreement, Talking Points & Endorsement for IR Presentation Please go ahead and use that slide Barry. I also gave you a positive review on the Daily Giz Wiz show which comes out this Tuesday November 3 -- www.twit.tv/dgw episode 952. All the best!
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12. 5BARz technology IP Secure 5BARz technology is based on achieving unique isolation between antennas, without oscillation greatly improving signal gain for individual, home and office coverage. Title Patent Application Cell Phone Signal Booster 11/625331 Dual Cancellation Loop Wireless Repeater 12/106468 Wireless Repeater Management Systems 12/328076 Dual Loop Active and Passive Repeater Antenna Isolation Improvement 12/425615 Title Patent Application 5BARz Trademark 78/866260 Multi-Band Wireless Repeater 12/235313 Antenna Docking Station 61/118103 Provisional Control Beacon Transmission for Base Station Repeaters 61/140171 Provisional
13. Competition CelLynx $299-$349 Femto Cell $ 150 - $250 Bits & Pieces $299-$1200 Difficulty Level Easy and Fast Slow and Difficult Contractor or Mechanic Required Key Characteristics Plug it in and get immediate performance increase for voice and Internet with 5BARz Plug it in. Add to data network. Configure for HANDSET ONLY, Antenna on roof or attic, drill holes in walls/ceilings, run cable to signal box Stationary Coverage 2,500–3,000 sq ft Up to 10,000 sq ft with multiple 5BARz @Home unit(s) 2,000 – 3,000 sq ft 2,000 – 3,000 sq ft Mobile Yes NO Yes Mobile Installation Plug into standard car adapter. NO external antenna. NO professional installation required N/A External antennas required. Various degrees of installation required based on product.
14. Seeing is Believing Test Mode *3001#12345#* Blackberry iPhone Test Mode Options, Status What is your Signal Strength?
24. From: Greg Nelson Company: Realty Plus Mortgage Comments: Just wanted to thank you guys. I purchased a Cellynx Road Warrior from you a few weeks back and I couldn’t be happier. Here's an update on the unit I purchased. .... We tested the Road Warrior this week on I-5. It runs from Nor Cal to So Cal with a 120 mile stretch that is notorious for dropped calls every 2 - 3 minutes making cell use impossible for about two hours. The results were not one dropped call and the cell signal monitor on the phone never got worse than -73 dBm. An added bonus is, the navigation built into the phone is vastly improved. The AT&T Navigator with Traffic, Maps and Search was always slow to connect and intermittent at best making it a pain to use. AT&T told me that was normal. Right! Now it connects straight away and works flawlessly. Much less of a hassle. -60dBm is about 5 barz and I have been getting signals as low as -25 dBm. All I can say is this thing works great! Itapos;s like having a phone that works as advertised. I didn't know what I was missing but wouldn't want to be without one now that I have it. Thank you again. Greg Nelson Customer Testimonial This customer Purchased a 5Barz Road Warrior online and sent this email to the Repeaterstore.com website .
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Hinweis der Redaktion
Discuss $3 million raised
Brief overview of the problem/solutution “ Elevator pitch” First consumer-friendly, reliable and affordable mobile phone booster -- guaranteed No installation – just plug in the unit Turn dread zones to productivity zones – faster internet and clearer Works for all nationally advertised mobile phone coverage plans These are complimentary products. It is expected that every Road Warrior user will have one or more @Home devices as well. Projecting a 2.5 unit per mobile line ratio.
A diversified and dynamic value proposition, easily scalable and flexible to market changes.
Introduce addressable market size 2% number Mobile phones are the most purchased CE product according to the CEA -- This reflects the strong desire of consumers to conduct business, manage their personal lives, or to be entertained anywhere at anytime. The continued reliance on the Internet, by both mobile users and carriers (to provide increased revenue), drive demand for clear and fast connections. Even with 5BARz showing on the phone, netbook, data card, etc, the Internet performance is often times very slow. 5BARz technology maximizes speed. According to the International telecommunications Union – 4B ABI research for other data
Competitors make many unsubstantiated claims as to gain, installation and cost. CelLynx will base its performance improvements on the speedtest.net testing standard and other third party analysis. CelLynx: One time equipment charge only $349 5BARz @Home for all carriers* $299 5BARz Road Warrior for all carriers* Femto Cell (Carrier specific): $200 to $300 equipment fee + monthly service charge Fixed unit for single mobile carrier Requires use of broadband service and complex set up Traditional Repeater – In Home Equipment charge starting at @ $250 to $800 Professional installation starting at @ $200 to over $1K Traditional Repeater – In Car Equipment charge starting at @ $250 to $499 Professional installation starting at @ $300 to $800 Also the time to discuss how joining and participating with CTIA and WIBOC
Discuss $3 million raised
The focus here is that we didn’t rush to market with an untested product. Even though we met goal of July production run we wanted to field test product. Field testing resulted in the following updates Updated holder/CLA Improved connection between neck and holder Reduced cushions on clamps Updated Road Warrior Added sticky feed to base Further tuned Firmware for improved performance Updated Packaging Updated external box and manual Added iGo USB to universal tip cable Can charge any 2 mobile devices concurrently Leverage iGo leadership position in our target channel
RW technology will be made by Remec Other items such as convenience kit and accessories including cables, power tips and antennas will be sources by CelLynx Product management not Remec
Demand: Market Launches @ cost of $300K - $500K over three months Continuous demand generating programs through newspapers, airline publications and promotions run through channel Distribution: Ingram Micro (largest technology distribution in world) and Brightpoint (largest mobile product distributor in the world) are primed to sign CelLynx within next 45 days. Online Retail: Rep firms have relationship with over 200 resellers Independent Mobile Dealers: There are 3,800 companies operating 24K locations in US that we will address through WIBOC.org (wireless business owners consortium). Big Box Retail: Will require 100K units per month to support. Target when run rate of other business is at 100K/month, thereby remaining below the 50% rule of retail. Television Shopping: When products are below $200 and when we have new generations of product coming, will use to reduce inventory and build brand recognition Rep Firms: Will launch with +/- 20 in October, increasing to an appropriate number to cover key accounts. CelLynx Sales: Will invest in inside sales to support rep firms, out side sales to call on major accounts, Carrier Sales to establish 5BARz as standard and OEM Sales to put 5BARz technology in devices made by other companies include 3G routers and more
A diversified and dynamic value proposition, easily scalable and flexible to market changes.