See video: http://www.youtube.com/watch?v=9_c9-MBQBX8

1. #GAMEDEVS: AIM HIGHER
Mike Acton
macton@insomniacgames.com
#AltDevBlogADay

3. IS IT?

4. DOES IT MATTER?

6. AUSDEV SCENE DEAD?

7. AAA ENDANGERED?
Console sandbox; Are we console devs?

8. INTERNATIONAL
INVESTMENT?
...goes to the talent

9. LOCAL EDU?
...other options? Collaboration. Mentoring.

10. HIGH AUSTRALIAN
DOLLAR
Are you a commodity?

11. POPULATION

13. NO LOCAL PUBLISHERS

14. NO LOCAL CONSOLES

15. CAUSE FOR HOPE:
PASSION AND TALENT.

16. PUT THAT ASIDE...

17. GAMES HAVE WON

18. INDIES

19. SERIOUS GAMES

20. SOCIAL AND MOBILE

21. GAMIFICATION

22. CHANGE THE WORLD?

23. NOW: GET OUT OF OUR
OWN WAY.
Holding ourselves back.

24. TAKE-AWAY:
JUST THINK TWO POINTS

25. AIM HIGHER
Invisible class system?

26. CHANGE IS YOUR OWN
RESPONSIBILITY

27. WHERE TO START?
ASK THE RIGHT QUESTIONS.

28. WHY AM I HERE?

29. WHAT AM I PASSIONATE
ABOUT?

30. WHAT DRIVES ME?

31. WHAT'S IMPORTANT TO
ME?

32. WHAT INSPIRES ME?

33. HOW CAN I MAKE AN
IMPACT?

34. HOW CAN I MAKE A
*BIGGER* IMPACT?

35. WHAT DO I HAVE TO
SAY?

36. AIMING HIGHER:
AS AN INDIVIDUAL

37. BE THE TALENT
Brand isn't a bad word.

38. BRAND
• As a loss leader (overhead cost)

39. VALUE YOUR VOICE

40. PARTICIPATION

41. COLLABORATION

42. WHAT'S YOUR WORTH?
...just your skills?

43. INDIVIDUAL OR STUDIO:
YOU HAVE TO ANSWER.

44. SKILLS OUT OF DATE

45. MAKE WHAT YOU DO
NOW COMMODITY

46. SKILL IS CHANGE

47. WHAT DO YOU WANT
TO CHANGE?

48. ME: POSITION OF GAMES

49. ME: HOW WE DEVELOP

50. ME: WASTED EFFORT

51. ME: POP CULTURE

52. BE AMBITIOUS

53. HAVE A STRATEGY

54. AIM HIGHER:
AS STUDIOS

55. NOT A ZERO SUM GAME

56. HOW WE REFLECT THE
WORLD AROUND US?

57. CULTURE:
CONNECTED AND ENTITLED

58. VALUE BEYOND
FEATURES
Hard features -> Soft

59. HAVE SOMETHING TO
SAY.

60. EMOTIONAL IMPACT
BEYOND STORY

61. MEASURING THE
WRONG THINGS.
E.g. Metacritic. Unit sales.

62. BRANDS. (NOT JUST IP)
E.g. Coca Cola

63. GAMEDEV BRANDS
>
HARDWARE BRANDS

64. WHAT DO PUBLISHERS
WANT?

65. GIVE UP PLAYER-TRUST
NETWORK TO PUBS?

66. MONETIZATION...
...is not a bad word.

67. YOU WILL BE OUT SPENT.

68. BE WHERE THE PLAYERS
ARE

69. TAKE-AWAY:
JUST THINK TWO POINTS

70. AIM HIGHER
Invisible class system?

71. CHANGE IS YOUR OWN
RESPONSIBILITY

72. THANKS!
Twitter: @mike_acton