1.
Collaborative Partnerships:
Choosing the right ingredients
Camilla Elliott – Mazenod College
Head of Library | eLearning Coordinator
School Library Assoc of Victoria Conference
19 August 2016 www.linkingforlearning.com
Twitter: @camillaelliott

2.
www.linkingforlearning.com
@camillaelliott
@slavconnects
#slavconf
https://todaysmeet.com/SLAVConf
Collaborate Today

3.
easy to say – harder to do!

4.
Library as Learning Commons
Potentially powerful learning
partnerships with a common
goal - the student as learner.

5.
Circle of Influence
(positive energy)
Circle of Concern
(negative energy)
Source: http://www.hpma.org.uk/node/2350

6.
How principals
spend their time
Source: https://infogr.am/how-are-principals-spending-their-time

7.
http://bit.ly/SoftlinkSurvey2015

8.
What does your brand say about you?
Library visibility – homepage, website
Display screens around school – photos
Musty, dusty, cluttered?
Empowerment of the Library Team
Professional attitudes
Vision – clearly stated and shared

9.
Collaboration and Advocacy – hand in hand
1. People do things for their reasons, not our reasons
2. Understand, respect and address their reasons
3. Cultivate relationships of credibility and trust
Ken Haycock - Successful advocacy is
“planned, deliberate and sustained over time”.
It is not an emergency response.
Source: http://kenhaycock.com/advocacy-and-influence/

10.
Relationships
Some matter more than others
A+ Decision makers who are not necessarily
library users
Fellow teachers, parents, students, principals
Potential advocates – people who will exercise
their influence with decision-makers in support
of school libraries
Avoid - Habitual moaners who gravitate to the
library for a sympathetic ear

11.
Marketing through Collaboration
1. Objective? Clear and measurable?
2. Target group? Who is important? Who is the opinion leader?
3. Strategies? Who are the specific targets? What are their issues? Where and when do
they meet? How does one best communicate with them?
4. Most appropriate communication tools for this specific group? Note that this is step # 4 in
the process! Too often we start with the tool (brochure; video; celebration day) do the
research first.
5. Evaluation: was the objective achieved? Not the activities (we had a very successful
meeting) but the result (how could the effort have been successful if funding went
down?).
Ken Haycock

12.
Influence
Be at the table -
not on the menu
Team Work!

13.
Collaboration requires Preparation
What’s our story?
Stories,
Sound bites,
Elevator speeches,
Data, data, data!

14.
Achieving Effect
Focus on nurturing relationships of credibility
and trust
Know the research, but don’t expect it has magic
without your strategy and behaviour.
Realise it is your collaborative behaviours that
give life to the research - evidence
Adopt a firm conviction that it matters – Believe!

15.
The number one factor in converting a library
into a learning commons is the strength and
vision of the professional doing the transition.
David V. Loertscher, Carol Koechlin

16.
Camilla Elliott
Twitter: @camillaelliott