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Collaborative Partnerships:
Choosing the right ingredients
Camilla Elliott – Mazenod College
Head of Library | eLearning Coordinator
School Library Assoc of Victoria Conference
19 August 2016 www.linkingforlearning.com
Twitter: @camillaelliott
www.linkingforlearning.com
@camillaelliott
@slavconnects
#slavconf
https://todaysmeet.com/SLAVConf
Collaborate Today
easy to say – harder to do!
Library as Learning Commons
Potentially powerful learning
partnerships with a common
goal - the student as learner.
Circle of Influence
(positive energy)
Circle of Concern
(negative energy)
Source: http://www.hpma.org.uk/node/2350
How principals
spend their time
Source: https://infogr.am/how-are-principals-spending-their-time
http://bit.ly/SoftlinkSurvey2015
What does your brand say about you?
Library visibility – homepage, website
Display screens around school – photos
Musty, dusty, cluttered?
Empowerment of the Library Team
Professional attitudes
Vision – clearly stated and shared
Collaboration and Advocacy – hand in hand
1. People do things for their reasons, not our reasons
2. Understand, respect and address their reasons
3. Cultivate relationships of credibility and trust
Ken Haycock - Successful advocacy is
“planned, deliberate and sustained over time”.
It is not an emergency response.
Source: http://kenhaycock.com/advocacy-and-influence/
Relationships
Some matter more than others
A+ Decision makers who are not necessarily
library users
Fellow teachers, parents, students, principals
Potential advocates – people who will exercise
their influence with decision-makers in support
of school libraries
Avoid - Habitual moaners who gravitate to the
library for a sympathetic ear
Marketing through Collaboration
1. Objective? Clear and measurable?
2. Target group? Who is important? Who is the opinion leader?
3. Strategies? Who are the specific targets? What are their issues? Where and when do
they meet? How does one best communicate with them?
4. Most appropriate communication tools for this specific group? Note that this is step # 4 in
the process! Too often we start with the tool (brochure; video; celebration day) do the
research first.
5. Evaluation: was the objective achieved? Not the activities (we had a very successful
meeting) but the result (how could the effort have been successful if funding went
down?).
Ken Haycock
Influence
Be at the table -
not on the menu
Team Work!
Collaboration requires Preparation
What’s our story?
Stories,
Sound bites,
Elevator speeches,
Data, data, data!
Achieving Effect
Focus on nurturing relationships of credibility
and trust
Know the research, but don’t expect it has magic
without your strategy and behaviour.
Realise it is your collaborative behaviours that
give life to the research - evidence
Adopt a firm conviction that it matters – Believe!
The number one factor in converting a library
into a learning commons is the strength and
vision of the professional doing the transition.
David V. Loertscher, Carol Koechlin
Camilla Elliott
Twitter: @camillaelliott

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Choosing Ingredients Collaborative Partnerships

  • 1. Collaborative Partnerships: Choosing the right ingredients Camilla Elliott – Mazenod College Head of Library | eLearning Coordinator School Library Assoc of Victoria Conference 19 August 2016 www.linkingforlearning.com Twitter: @camillaelliott
  • 3. easy to say – harder to do!
  • 4. Library as Learning Commons Potentially powerful learning partnerships with a common goal - the student as learner.
  • 5. Circle of Influence (positive energy) Circle of Concern (negative energy) Source: http://www.hpma.org.uk/node/2350
  • 6. How principals spend their time Source: https://infogr.am/how-are-principals-spending-their-time
  • 8. What does your brand say about you? Library visibility – homepage, website Display screens around school – photos Musty, dusty, cluttered? Empowerment of the Library Team Professional attitudes Vision – clearly stated and shared
  • 9. Collaboration and Advocacy – hand in hand 1. People do things for their reasons, not our reasons 2. Understand, respect and address their reasons 3. Cultivate relationships of credibility and trust Ken Haycock - Successful advocacy is “planned, deliberate and sustained over time”. It is not an emergency response. Source: http://kenhaycock.com/advocacy-and-influence/
  • 10. Relationships Some matter more than others A+ Decision makers who are not necessarily library users Fellow teachers, parents, students, principals Potential advocates – people who will exercise their influence with decision-makers in support of school libraries Avoid - Habitual moaners who gravitate to the library for a sympathetic ear
  • 11. Marketing through Collaboration 1. Objective? Clear and measurable? 2. Target group? Who is important? Who is the opinion leader? 3. Strategies? Who are the specific targets? What are their issues? Where and when do they meet? How does one best communicate with them? 4. Most appropriate communication tools for this specific group? Note that this is step # 4 in the process! Too often we start with the tool (brochure; video; celebration day) do the research first. 5. Evaluation: was the objective achieved? Not the activities (we had a very successful meeting) but the result (how could the effort have been successful if funding went down?). Ken Haycock
  • 12. Influence Be at the table - not on the menu Team Work!
  • 13. Collaboration requires Preparation What’s our story? Stories, Sound bites, Elevator speeches, Data, data, data!
  • 14. Achieving Effect Focus on nurturing relationships of credibility and trust Know the research, but don’t expect it has magic without your strategy and behaviour. Realise it is your collaborative behaviours that give life to the research - evidence Adopt a firm conviction that it matters – Believe!
  • 15. The number one factor in converting a library into a learning commons is the strength and vision of the professional doing the transition. David V. Loertscher, Carol Koechlin

Hinweis der Redaktion

  1. This presentation will include a lot of questions. You won’t necessarily answer those questions today but you need to be asking them
  2. Definition: the action of working with someone to produce something. They never come to the library Teachers won’t listen to me The Principal has no time for me. You be the one to start the communication.
  3. Vision of Learning Commons is the student at the heart. This requires partnerships across the board.
  4. Stephen Covey leadership principles. Take a moment - Who is in your circle of influence / who is in your circle of concern
  5. The Principal is your greatest ally – Principals are busy people – Go easy on your Principal Take the Principal your problems WITH proposed solutions.
  6. Principals control the budget How does your budget compare with other schools? Know and understand how your budget shapes up against similar school libraries. What do you achieve with your budget? Partnerships are essential
  7. Whether it be reading, research, a place to hang out, makerspace. Don’t operate in a vacuum.
  8. Don’t waste people’s time. What’s in it for them?
  9. We are hardwired as story tellers. Have your stories ready. Anecdotes. Images. Be comfortable with your own message.
  10. Knowing the research surrounding school libraries is essential if you are to sell you message. Collaborate on social media. Read blogs. Don’t restrict yourself to Australia but realise that Australian school libraries have different staffing protocols to US and Canadian school libraries. Get to understand the place of school libraries in the UK. Evidence of all sorts – statistics, photos, reports, anecdotes, events – are important.