Often times when I do business blog reviews for clients, I discover a huge problem. Their blog has no identity - dry and void of personality...

1. Does Your Business Blog Reflect Who You Are?
Have you ever visited a business blog and have no idea what it’s about or anything
about the writer?
Often times when I do blog reviews for clients, I discover a huge problem.
Their blog has no identity – dry and void of personality. I’m sure you’ve had this same
experience from time to time when surfing around, right?
Sometimes this happens because of PLR.
Don’t get me wrong, I think Private Label Rights is a wonderful thing and I encourage
you to use it as often as makes sense for you. The problem lies with using it “as is”. It’s
really important that you give it your personality. That requires a bit of re-writing to
make it your own. A little tweaking so that it sounds like you goes a long way in your
blog reflecting who you are. I know when I first started out I mis-used PLR by posting
much of it just the way I got it, which created a pretty bland blog. You see I wasn’t
comfortable writing, so I took the easy way out, but I soon learned. You see, anytime
you buy anything in life “as is”, it implies there could be problems. When you buy a car
“as is” or a lamp or even a china service “as is”, chances are something isn’t exactly
right or perhaps a piece is missing. It’s the same with PLR. There is a lot of half-a$$ed
PLR out there that needs completely re-written, then there is really great stuff from
people like Nicole Dean, Melissa Ingold and Alice Selba that just needs a sprinkle of
your personality to make it perfect.
When I first started writing I was all business.
It was pretty cut and dry. That’s probably why I didn’t enjoy it much. I wasn’t allowing
who I am to come through. Now I try to write the way I talk by imagining you and I
across the kitchen table from each other visiting over a cup of coffee.
Do you have a good tag line that tells your visitors what your blog is about?
Does what you write stay consistent with your tag line? If not then maybe you need to
focus on writing blog posts that stay on the subject of your tag line. If you go too broad,
then you could lose the focus of your blog. Instead dig deeper so you are educating your
readers on what they expect to read about when they come to your business blog.
It’s also important to be transparent.
There’s a reason you hear the word “transparency” all over the internet these days. It’s

2. because we live in a digital world where people need to be able to get to know you
online just as they would if they walked into your brick and mortar business. It’s safe to
assume because nothing is secret on the internet, that the real you will be exposed
anyway, so you might as well be authentic from the get go.
So, if you put yourself into your blog, you’ll certainly be rewarded with more satisfied
readers, which means your community will grow, your audience will stay on your blog
longer, eventually buying what you recommend because they’ve gotten to know and
trust you.
With love and blessings,