If you are wondering why you should use WordPress instead of some other blogging platform, you'll want to watch this. WordPress is key to getting more traffic, building your list and getting the most out of your marketing efforts.

1. 10 Key Reasons You Must
UseWordPress
ToBuild Your Online
Business
By Celene Harrelson
The Happypreneur

2. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
NOTICE: You Do NOT Have the Right
to Reprint or Resell this Report!
You are welcome to share this content with others
as long as it is not changed in any way.
© Copyright 2011 Celene Harrelson
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form
whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
storage or retrieval system without express written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES:
The information presented herein represents the view of the author as of the date of publication.
Because of the rate with which conditions change, the author reserves the right to alter and update
his opinion based on the new conditions. The report is for informational purposes only. While every
attempt has been made to verify the information provided in this report, neither the author nor his
affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of
people or organizations are unintentional. If advice concerning legal or related matters is needed,
the services of a fully qualified professional should be sought. This report is not intended for use as
a source of legal or accounting advice. You should be aware of any laws which govern business
transactions or other business practices in your country and state. Any reference to any person or
business whether living or dead is purely coincidental.
2
©2012- All Rights Reserved. http://TheHappypreneur.com

3. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
To build your online business and make money on the internet, you must use tried
and true online marketing strategies. The first thing you need is a blog.
Many people have a misconception of what a blog is. Yes, you can journal to your
heart’s content on a blog, but that’s not the type of blog I’m referring to. I’m
talking about your business center, your home on the internet where you house all
of your information.
There are those who will say that blogging is going by the wayside. I assure you,
business blogging is not going anywhere. If anything it is more important than
ever!
Your blog is the place your prospects will go to learn what your business is about.
It’s where they will be able to get to know you. Your business blog is the place
that your prospects get a feel for you and your product, to see if your company is a
good fit for them and in keeping with the standards and practices they expect.
3
©2012- All Rights Reserved. http://TheHappypreneur.com

4. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
With millions of different businesses on the web today, it’s important to put
yourself out there in a way that wasn’t necessary 15 years ago. With all the
information on the internet now days, if you don’t allow your prospects to get to
know you, they will find a competitor that will. Our savvy prospects don’t just
blindly trust these days; people buy from those they know, like and trust.
Therefore slapping up a website with your products for sale simply isn’t enough.
Here are 10 key reasons you need to use WordPress.org:
1. The blogging platform you use will make a huge difference in how your
business flows. You will want your blogging platform to be user friendly.
Better user-friendliness usually means sacrificing your website's flexibility
and functionality. Under these circumstances you may feel forced to make a
compromise between the two.
2. There doesn't always have to be a compromise between user-friendliness and
functionality with WordPress. WordPress.org gives you much more control
over the look and functionality of your site, so it’s better for most
businesses.
3. You will need a blogging platform that will become a content management
system for your business. The very best and simplest is WordPress.
Originally created for blogging, WordPress has evolved into a full-blown
website building and management system capable of many other
applications besides blogging.
4. WordPress.org is free and has become the #1 business blogging platform in
the Internet Marketing industry. While fairly simple to install and set up for
those with a little technical knowledge, paying a small fee to a blog setup
service may be the way to go for a non-techie.
4
©2012- All Rights Reserved. http://TheHappypreneur.com

5. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
5. Once you learn how to maintain your new blog, installing others will be
very simple for you.
6. Using WordPress.org requires self-hosting. This means that you will need a
hosting service that offers C-Panel hosting. C-Panel allows you to have an
unlimited number of websites. You may think that you will only need one,
but as you learn the ropes of online business, you’ll see that you will likely
need more as time goes on. C-Panel allows you to upload and access your
content any time you wish without need for a web master. That will be
important to you as you build your internet business.
7. Owning a self-hosted WordPress blog is like having the deed to internet real
estate; otherwise you are only renting and can be evicted at any time without
your furniture and personal belongings. In other words your content is not
your own, should the blog service cease to exist or crash and burn, you are
out of luck. If your content disappears, it’s just gone. You can kiss it
goodbye. With self-hosting, you are in control. You can have everything
backed up and no one can send you packing.
5
©2012- All Rights Reserved. http://TheHappypreneur.com

6. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
8. WordPress is a very flexible platform to use. You’ve heard the term
“There’s an app for that”, well with WordPress there’s a plug in for that.
WordPress grows with you as your business grows. You can’t outgrow it. If
you want a blog that looks like a website, a sales page, opt in page, affiliate
program, e-commerce site, membership site or whatever you need, there’s a
theme or plug in for that. There are literally thousands of free plug ins and
themes for WordPress.org.
9. You can make your blog look and do most anything you want with a few
clicks of the mouse. No web master required.
6
©2012- All Rights Reserved. http://TheHappypreneur.com

7. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
10. The fact that WordPress makes blogging so easy is also part of its SEO
appeal. The search engines love regularly updated content, and when you
write and publish a blog post, WordPress lets search-engine crawlers know
your site has been updated. Being so SEO friendly is just one more huge
benefit to this blogging platform and there are many plug ins that will help
increase traffic, back-links and cause those little search engine spiders to
crawl all over your blog, as well!
7
©2012- All Rights Reserved. http://TheHappypreneur.com

8. 10 Key Reasons You Must Use WordPressTo Build Your Online Business
Conclusion
You really will need a WordPress blog to get the most out of your blogging and
marketing efforts. It’s one of the most important things you should do when
getting started online.
For information on how you can build your own
WordPress blog go to:
http://CeleneLoves.me/wpworkshop
Images courtesy of:
Idea go / FreeDigitalPhotos.net
Freepixels.com
Morguefile.com
8
©2012- All Rights Reserved. http://TheHappypreneur.com