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When Two Worlds Finally Meet:  Merging the Socio-Cognitive Perspective on Uses-and-Gratifications with Domestication Research Cédric Courtois -  IBBT-MICT-Ghent University
The evolution of audiovisual consumption … Potential of multiple contexts, but how does that affect us?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patterns of contexts: three latent clusters Unispace,  social viewers Multispace,  social/solo viewers Multispace,  solo viewers +  p  viewing in the living room +  p  viewing with partner and family +  p  viewing in the living room and in numerous other places +  p  viewing alone and with partner and family +  p  viewing in the bedroom, living room comes second +  p  viewing alone ,[object Object],[object Object]
Patterns of contexts: explanation by expected outcomes and habits Unispace,  social viewers Multispace,  social/solo viewers Multispace,  solo viewers
[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary results: a lifespan perspective? Multispace,  solo viewers Unispace,  social viewers Multispace,  social/solo viewers Traditional view Value of family viewing Large impact on family values Living room as a stable site of sociability AV experience  Stimulus generalisation Hybrid view on sociability Partial individualisation Autonomy seeking Ambivalence
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you for listening… Any questions? cedric.courtois@ugent.be  http://www.mict.be

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When Two Worlds Finally Meet: Merging the Socio-Cognitive Perspective on Uses-and-Gratifications with Domestication Research

  • 1. When Two Worlds Finally Meet: Merging the Socio-Cognitive Perspective on Uses-and-Gratifications with Domestication Research Cédric Courtois - IBBT-MICT-Ghent University
  • 2. The evolution of audiovisual consumption … Potential of multiple contexts, but how does that affect us?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Patterns of contexts: explanation by expected outcomes and habits Unispace, social viewers Multispace, social/solo viewers Multispace, solo viewers
  • 8.
  • 9. Preliminary results: a lifespan perspective? Multispace, solo viewers Unispace, social viewers Multispace, social/solo viewers Traditional view Value of family viewing Large impact on family values Living room as a stable site of sociability AV experience Stimulus generalisation Hybrid view on sociability Partial individualisation Autonomy seeking Ambivalence
  • 10.
  • 11.