2. Customers do not know what they
want
They are dealing with complex,
high risk problems
There are many different
products and providers
3. Customers do not know what they
want
They do not know what product
to choose
They only know the
problems they are facing
They are looking for a
solution
4. It is not about our product
Its about how we add value
to our customersâ business
How our technology
facilitates our customersâ
business
About helping
our customers
grow
5. It is not about our product
Selling without selling
Customer critical business
issues
Capabilities needed to
address the pain
Our solution
6. Solution Selling Strategy
Becomming our customers
partner in business
Understanding our
customersâ
challenges and
businesses
Customer centriticy
12. 3. Development of collateral
Based on customer buying
cycle
1. Need
Based on solution selling
Recognition
Brand awareness
2. Information Search
3. Evaluation of Alternatives
Evidence
4. Purchase Decision
Engagement
5. Post purchase Behavior
Customer loyalty
14. Increase visibility
We are fantastic
We need to show
customers where to find
us
Through channels that
are relevant to them
15. Prove it
Let our customers do the
selling
Seeing is believing
Align with analysts and
market trends
We are experts
16. Engage
Provide content that is
relevant to your customer
Face to face and customer
specific contact
Constant flow of
information
Build relationship - trust
18. This was my Marketing vision on
complex high risk products
Is it now your vision?
If you want to know more, please contact me by sending a
message to ceciliafields@hotmail.nl
Thank you for your time
26. Method: Strategic â plan based
âą Strategic â plan based
âą Target group based
âą Ambitious targets
âą Tight deadlines
âą Script based
âą Teamwork
âą Concious of budget and costs