As presented at Web Monday West Palm Beach on July 6, 2015.

1. WINNING
WEBSITES
OPTIMIZING THE EXPERIENCE
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA

2. HELLO
ABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM

4. IF YOU ONLY LOOK AT
ONE DATA SET…
BEHAVIOR ->
SITE CONTENT ->
ALL PAGES

5. DATA IN
YOUR FACE
CHARTS, GRAPHS, &
PERCENTAGES, OH MY!

6. More than half
of American adults ages 65 or
older use the internet.
Of those people, 70% use
the internet daily.
Source: Pew Research Center’s Internet & American Life Project

7. 75%of internet
users
age 50 and
over make
purchases
online.
66%of them
research
larger
purchases
online.
Source: eMarketer

8. Internet users over the age
of 50 overwhelmingly use
desktop computers
to access the internet.
Source: Pew Research Center’s Internet & American Life Project

9. 85%OWN A SMARTPHONE
Source: Neilsen and comScore
MILLENNIALS!
1 in 5USE IT EXCLUSIVELY
TO GO ONLINE

10. Source: The Millennial Impact
MILLENNIALS PREFER
NEWS OR ACTION-
ORIENTED HEADLINES
THAT
LINK TO MORE
INFORMATION

11. 76%TRYING TO NAVIGATE A
NON-MOBILE FRIENDLY SITE
Source: The Millennial Impact
56%NOT FINDING DETAILS – LIKE CONTACT
INFORMATION – QUICKLY AND EASILY
PET PEEVES

12. Source: The Millennial Impact
MOBILE!
AIN’T NO PARTY LIKE A
RESPONSIVE WEBSITE PARTY
‘CAUSE A RESPONSIVE
WEBSITE PARTY IS
ABSOLUTELY REQUIRED
IN THIS DAY AND AGE.

13. Source: Google and Nielsen
Consumers spend more than
15 hours a week researching
on their smart phones, and
they start their research on
search engines 48% of the
time.

14. Source: Google and Nielsen
40% of mobile users will
choose another search result
if the one they land on isn’t
mobile-friendly.

15. ITS GETTING
HOT IN HERE
HEATMAP DATA SHOWS
USER BEHAVIOR

16. 80% ABOVE
Source: Neilson Norman Group: The Human Mind and Usability
ABOVE AND BELOW THE FOLD:
VIEWING TIME
20% BELOW

17. “What we find at
the top of the
page helps us
decide to continue
scrolling, navigate
to another page,
try another site, or
abandon the task
altogether.”
Source: Neilson Norman Group

18. Only about 1% of
website visitors
click on a
homepage slider
feature.
Source: University of Notre Dame
And the vast majority of those 1% clicked on
just the first slide.

19. Source: OptimalExperience.com
THE EXCEPTION

23. 70% LEFT
Source: Neilson Norman Group: The Human Mind and Usability
LEFT OR RIGHT SIDE:
VIEWING TIME
30% RIGHT

24. T
Source: Neilson Norman Group: The Human Mind and Usability
LEARN TO LOVE THE F

30. BANNER BLINDNESS!
Source: Neilson Norman Group: The Human Mind and Usability

33. Source: ThinkEyeTracking.com
SHOWING THE DISCOUNTED
PRICE ALONG
WITH THE REGULAR PRICE
INCREASES
BUYER SATISFACTION
$
300 $254

34. crazyegg.com mouseflow.com

35. THANK YOU!
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
561.835.7550 {office}
412.523.8861 {mobile}
@cecidadisman
cdadisman@pbopera.org
www.cecidadisman.com