1. WorkINg in Social Media: Reaching your students Hannah Schmidt, Marketing Communication Intern Purdue University
2. Today’s Agenda Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media
3. What do your students use Social Media for? Connecting with friends Finding out what your friends are doing Learning about hobbies/activities Quick information-pressed for time
4. What do they expect from a Career Center through social media Networking! Professional Other students Information Basic information Reminders Advice Career Professionalism
5. Student Concerns in Social Media Privacy Information Overload Creating Profiles Lengthy amounts of information
6. Building your Social Media Strategy Define your goals Narrow your focus Develop an office routine Create specific measureable goals Don’t let new media frustrate you
8. Overarching Rules Offer something unique Listen and act within 24 hours Promote your social media sites outside of the web Start conversations, don’t control them
9. Overarching Rules Clear communication is key Speak with students in person as well Don’t assume all platforms are the same
12. Create your Profile Learn the language Create a solid description Use official background and image Network with as many career development tweeple as you can Give credit where due
15. Creating your Profile Learn FBML Add as much audio, visual content as possible Create a Landing Page Constantly Update Look to corporate fanpages for ideas
20. Social media Sites worth your time Flicker CoTweet, HootSuite Bit.ly Klout
21. Recap Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media
Last fall I was able to conduct a focus group on about 80 students to try and determine how they use social media in there daily lives. This kind of insight can give us ideas on how to make our career related information and advice become a part of their lives.
One of the most common comments I received from students was that networking is what they want to gain
for monitoring, updating, and interacting in social media space
They say social media is not a conversation, it’s where the conversation takes place
