Social Media for Bloggers - Em Cortez- #CDOBlogWorkshop organized by the CDOBloggers, Inc. last November 29 at Jia Cha Cafe, Divisoria Arcade, Cagayan de Oro.
3. Wikipedia
"a term used to describe the type of media that is
based on conversation and interaction between
people online. Where media means digital words,
sounds & pictures which are typically shared via
the internet and the value can be cultural, societal
or even financial."
4. THE BIG PLAYERS
FACEBOOK – Social Networking Site
TWITTER – Micro Blogging site
LINKEDIN – Professional Networking Site
YOUTUBE – Videos Sharing Site
WORDPRESS – Blogging software and
blogging site
5. SEO vs. SMO
With SEO (Search Engine Optimization),
you’re at the whims of Google. With SMO
(Social Media Optimization), you are more in
control. IT”S ANOTHER WAY OF REACHING
YOUR AUDIENCE.
6.
7.
8. Fan Page / Business Page (Profile or Fan Page)
Like Button on Blog
Like / Recommend / Share Button for Blog Post
Share Wisely
9.
10.
11.
12. WHERE CAN I SHARE MY NEW
BLOGPOST?
• RSS (Rich Site Summary) - a format for delivering regularly
changing web content. Many news-related sites, weblogs and other online
publishers syndicate their content as an RSS Feed to whoever wants it.
• LinkedIn
• Pinterest
• Digg
• StumbleUpon
• Twitterfeed
• Feed Burner
15. Your Twitter Profile: 2 Names
• Username, aka Twitter handle: max 15
characters. BLOG NAME?
• “Real Name”: max 20 characters.
16. Your Twitter Profile: 2 Names
• Your Twitter handle is important for personal
branding…
• You are allowed to change both at any time
(announce it to your followers so they don’t get
confused and unfollow you)
17. Your Twitter Profile: 2 Photos
• Profile Photo: Should be a recognizable headshot
• Header Photo: 500 by 1500px. Your blog logo?
18. Your Twitter Bio
• 160 characters (not including link at
the end)
• Mention you’re a blogger!
• Can contain links, hashtags and
@usernames
• Should indicate what you’ll be
tweeting about
• You get a separate link: should be
to your blog
20. Anatomy of a Tweet: Hashtags
• Hashtags originated on Twitter (now on Facebook,
Instagram, Pinterest)
• A hashtag is a clickable, searchable term; Gives your
tweet a wide audience
• Can only be tracked through third parties for now
• Do “market research”: a quick search to see which
ones are the most popular
• No more than 3 hashtags per tweet
21. Anatomy of a Tweet: Hashtags
• Hashtags aren’t just vital for making sure that your
tweets get seen, but they are important in making sure
that you see the right tweets
• Hashtags are an excellent listening tool
• Consider setting up a stream in Hootsuite
22. RT: Retweets
• Retweeting is the currency of Twitter! Try to Retweet
OTHER BLOGGERS
• Always click on the link (if there is one) before
retweeting to make sure it’s OK.
• Use the Retweet button or cut & paste so you can add
a comment
• There’s also “Favoriting” the star, but that’s more like
bookmarking. You really want to retweet and be
retweeted…
24. 8 Reasons Why People Aren’t Following You Back on
Twitter
1. You don’t have a profile photo.
2. You don’t have a bio.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
25. 8 Reasons Why People Aren’t Following You Back on
Twitter
3. There is some polarizing aspect to your bio.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
26. 4. Your tweets are protected
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
27. 5. You tweet too little.
6. You tweet too much.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
28. 7. You broadcast but you rarely engage.
Article by Liz Borod Wright, appeared in Mashable, http://mashable.com/2012/03/16/gain-twitter-followers/
29. 8. It’s not you, it’s me.
Article by Liz Borod Wright, appeared in Mashable,
http://mashable.com/2012/03/16/gain-twitter-followers/
32. You Don’t Want to End Up With an Even Ratio
• Don’t feel obligated to follow everyone
back – some may unfollow you if you
don’t follow them back, but that’s OK.
33. But Don’t Get Obsessed With the 1:10 Ratio
• Many strive for the golden 1:10 ratio (follow one
person for every 10 who follow you) either.
• Just do what feels right to you!
34. Ways to Get More Twitter Followers
1. Join in a conversation or start one.
• Reply to tweets
• Ask and answer questions
Think of Twitter as one big cocktail party, you
have to talk to people to have a good time.
35. 2. Participate in a Twitter Chat: a scheduled
conversation run by a moderator, organized around a
hashtag.
List of Twitter Chats: http://tweetreports.com/twitter-chat-
schedule/
http://bit.ly/1ipfFyd
Check out Tweetchat.com, a tool that makes, or just
follow the chat’s hashtag if you’re using Twitter.com
36. 3. Retweet generously – people will follow a
retweeter as a thank you. Do a manual retweet
because it’s easier to see in the notifications than
an automatic retweet (if a lot of people retweet it).
37. 4. Tweet regularly!
• Tweet at least twice a day
• Aim for 5-8 original tweets per day
5. Be focused. Establish yourself as an expert or a
pointer/curator for 1-3 subjects.
38. 6. Use appropriate, popular hashtags so that more
people see your tweets. It’s a great way to be
discovered by people who aren’t following you but
who are interested in that subject.
39. 7. Make good Twitter lists. When people see that
you added them to the list, they may follow you or
follow your list.
40. Be patient… It can take a while
to grow a substantial following
organically.
43. Facebook: Pay for Play
• Facebook wants you to pay to get more fans.
They want you to take out ads for your page.
• THEN Facebook wants you to pay to have those
fans see your content. If you don’t pay, then
each post is only show to approximately 3% of
your fans. When your fans like, share or
comment on a post, then these actions may
show up in their friends’ newsfeeds – that is the
only way to increase visibility for free.
44. Ways to Get Facebook Fans for Free
1. Invite your friends to like your page.
45. 2. Add friends as an admins and ask them to invite
their friends to like your page.
3. Include a call to action in your Facebook post. If
your fans do it, then it will show up in their friends’
feeds and they might like your page.
46. 4. Share pages that are similar to yours – and make
sure you tag them. Their readers may see it and
come check out your page too.
47. 5. Use timely hashtags. People who are searching
for them will see your post and perhaps like your
page.
48. Don’t Forget…
To post your blog links in your personal Facebook
profile so your friends can see them too. You may
find that you get a lot more likes and comments on
your profile than on your page.
49. Tip:
Automatically post new published blog posts to
your Facebook account through Networked Blog
52. Google+
• The most important thing to remember is the
“Google” and not the “plus”
• Posting your links on G+ can help Google find
you and may make them show up a little higher
in search results.
• If people who follow you on G+ search for
something related to what you posted, the link
will show up a LOT higher
53. Google+ Communities
• Broaden your audience by joining communities.
• Read the descriptions carefully to find out if they
allow you to post links
55. Instagram
• Instagram is a mobile photo-sharing platform
• It’s good for brand awareness for your blog
• Try having the name of your blog as your user
name
• It can’t drive traffic to your blog because the
links in the captions aren’t live (except the one
you get for your profile.
• Try posting photos that are related to your blog
topic but don’t fit into your blog
56. Pinterest
One of the newest social platforms, Pinterest is a
curation tool that lets you pin content from around
the web to virtual boards. Bloggers pin and also
hope to be pinned!
57. Pinterest Images
Pinterest has had a huge impact on how bloggers
create images. In hopes of being pinned, many will add
text because those do better on Pinterest.
61. Pinterest Profile
Bloggers should create “Business Profiles” so they can:
3. Have “rich pins.” Rich pins for articles include
headline, author and story description.
62. Pinterest Profile
How to create a Business Profile?
http://pinterest.com/business/create/
Verifying your website is important to access the
full features of a business account. You must have
your own domain name (i.e. www.blog.com) and
the ability to either upload an HTML file or add a
metatag. Call your host company and have them
walk you through it!
Wikipedia defines social media as "a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.” This is actually a great definition but when you first hear it, its not exactly friendly on the ears. Lets take a look at short video and then we’ll revisit this.
Social media explained visually.
http://www.youtube.com/watch?v=SgNIIUD_oQg
