Citrix GotoWebinar by Chris Dessi: Consumers of media are now generators of media. This paradigm shift is essential for businesses and leaders to understand and succeed in social media.
Discover how you can harness the power of social media to make money for your organization.
Topic: How Social Media Changed Everything and Why You and Your Organization Need to Change with ItDate: Tuesday, January 28Time: 11 AM (PST) / 2 PM (EST)Speaker: Chris Dessi, CEO, Silverback Social
11. Every two days there
is more information
every two days there is more information
created
created than between the dawn of civilization than
and 2003." (via Lee Odden, TopRank)
between the dawn of
civilization and
2003." (via Lee
Odden, TopRank)
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
2009 – Sichuan China – 7.9 magnitude TXTING, PHOTOS , VIDEOS UPLOADING TO QQ – BBC got news of the quake from Twitter – 3 months to admit it had happened - Donation sites etc….
One child – DEVISTATION – Schools collapsed - took bribes…
Officials lies prostrate…they just wanted it to go away
Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
IDEAS CONCEPTS EMOTION
Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_